BMIE Market 02189

Norfolk County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,450 2020–2024 ACS 5-year estimate ±1,023 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,392 2020–2024 ACS 5-year estimate ±441 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,559 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,292 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$94,541 2020–2024 ACS 5-year estimate ±9,599 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,703 2020–2024 ACS 5-year estimate ±146 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$474,800 2020–2024 ACS 5-year estimate ±21,236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.0 sq mi Census Gazetteer 2020
Restaurants	31 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02189
Restaurants per 10,000 residents	15.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+19.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+19.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+40.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+34.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 23–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	69 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02189. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.09, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.9	77	40%	+30.8
Restaurant Opportunity Score	60.9	61	35%	+21.3
Market Momentum Score	68.8	69	25%	+17.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,450	76	40%	+30.4
Median household income (ACS)	94,541	77	40%	+30.9
Households (ACS)	6,392	78	20%	+15.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	19.2	62	35%	+21.8
Restaurants per 10,000 residents (lower = more room)	21.5	34	25%	+8.4
Population (ACS)	14,450	76	20%	+15.2
Median household income (ACS)	94,541	77	20%	+15.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	19.2	77	50%	+38.3
10-year restaurant growth	19.2	62	30%	+18.7
20-year restaurant growth	40.9	59	20%	+11.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (56)

By cuisine

Pizza 15 · Italian 11 · Dessert 8 · American 6 · Bakery 6 · Coffee 6 · Breakfast 2 · Chinese 2 · Ice cream / frozen desserts 2 · Sandwiches 2 · Asian 1 · Brazilian 1 · British / Irish pub food 1 · Japanese 1 · Middle Eastern 1 · Seafood 1 · Steakhouse 1 · Thai 1

By type

Restaurant (service type not stated) 23 · Bar 14 · Casual dining 12 · Dessert 10 · Bakery 9 · Quick service 5 · Café 4 · Coffee shop 4 · Brewery / taproom 3 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
7 Kids Later Eatery	Restaurant (service type not stated)	Pizza	407 Middle St	open
Alumni Weymouth	Restaurant (service type not stated) · Casual dining · Bar		836 Washington St	open
Article Fifteen Brewing	Brewery / taproom		406 Vfw Dr	open
Athens Pizza	Casual dining · Bar	Pizza · Italian	642 Middle St	open
Baby Cakes	Café · Bakery · Dessert · Coffee shop	Coffee · Bakery · Dessert · Breakfast	668 Broad St	open
Barrel House Z	Brewery / taproom		95 Woodrock Rd	open
Bella's Creamery	Dessert	Dessert · Ice cream / frozen desserts	1235 Washington St Ste C	open
Buck's Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	416 Middle St	open
Cannolis	Restaurant (service type not stated)	Italian · Pizza	920 Washington St	open
Capones Pizzeria and Bar	Bar	Pizza · Italian	1229 Washington St East	open
Chen’s Fine Asian Cuisine	Restaurant (service type not stated)	Chinese	585 North St	open
Chinatown Restaurant	Restaurant (service type not stated)	Chinese	1455 Commercial St	open
Coffee King & CoffeeKing.com	Coffee shop · Quick service · Café	Coffee	267 Libbey Industrial Pkwy	open
Cupcake Mojo	Bakery · Dessert	Dessert	644 Middle St	open
Denly Gardens	Restaurant (service type not stated) · Casual dining	Pizza · American	25 Lake St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	824 Washington Street	open
Donut King Donut King	Bakery · Dessert	Dessert · Bakery	411 Middle St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	807 Washington St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	1540 Commercial St	open
Easter's	Casual dining	American	1385 Washington St	open
Elks Lodge	Bar		1197 Washington St	open
Express Pizza Weymouth	Restaurant (service type not stated)	Pizza · Italian	583 North St	open
Fireking Baking Company	Bakery	Bakery	51 Mathewson Dr	open
Fratelli's Pastry Shop Fratelli's Pastry Shop	Bakery · Dessert	Bakery · Dessert	1350 Washington St	open
Gaz Inc	Restaurant (service type not stated)		583 North St	open
Gio's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	176 Middle St	open
Gusto's Pizza & Grill Gusto!	Casual dining · Bar	Pizza · Italian	1305 Pleasant St	open
Jackson Square Tavern	Bar · Casual dining		1530 Commercial St	open
Jojo's	Bakery · Dessert	Bakery · Dessert	644 Middle St	open
KC's Pub and Grill	Casual dining · Bar		1284 Washington St	open
Leonardo's Pizzeria	Restaurant (service type not stated)	Pizza	407A Middle St	open
Lunchtime At Libbey	Food truck		100 Libbey Industrial Pkwy	open
Nikos Restaurant	Café · Restaurant (service type not stated)	Coffee · Breakfast	948 Broad St	open
Old Country Pizzeria & Roast Beef	Restaurant (service type not stated)	Pizza · Italian	1515 Commercial St	open
Pacinis	Restaurant (service type not stated)	Italian	836 Washington St	open
Paint Nite	Bar		1338 Washington St	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	856 Washington St	open
Pepperidge Farm	Bakery	Bakery	320 Libbey Industrial Pkwy	open
Primo's Steakhouse	Restaurant (service type not stated)	Steakhouse		open
Purple Eggplant Pizzeria	Restaurant (service type not stated)	Pizza	850 Washington St	open
Sally's Sweet Shoppe	Dessert		1072 Washington St	open
Shawarma & Shakes	Dessert	Middle Eastern · Sandwiches · Ice cream / frozen desserts	850 Washington St	open
Sons Of Italy	Bar		54 Whitman St	open
Sweet Lemons Restaurant MA	Restaurant (service type not stated) · Casual dining	Thai · American	828 Washington St	open
That's Italian Too	Specialty food shop · Quick service	Italian · Sandwiches	957 Washington St	open
The Almont Company	Restaurant (service type not stated)		293 Libbey Industrial Pkwy	open
The Next Page Cafe	Bar · Casual dining	Pizza	550 Broad St	open
The Red Rose Cafe	Café · Bar	Coffee · British / Irish pub food	800 Broad St	open
The Venetian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	909 Broad St	open
Vitamin Sea Brewing Vitamin Sea Brewing	Brewery / taproom · Bar		30 Moore Rd	open
Wendi Lou's Sunrise Cafe	Casual dining	American	924 Broad St	open
Weymouth House of Pizza	Restaurant (service type not stated)	Pizza · Italian · Brazilian	779 Broad St	open
Weymouth Lobster Pound	Restaurant (service type not stated)	Seafood	1350 Washington St	open
Weymouth Sportsmans Club	Bar		15 Middle St	open
Yummy House	Restaurant (service type not stated)	Japanese · Asian	1212 Washington St	open
Hajjar's Restaurant	Casual dining · Bar		969 Washington St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	23	23	—	—	—	—	SIC1987
1995	21	21	—	—	—	—	SIC1987
1996	23	23	—	—	—	—	SIC1987
1997	24	23	—	—	—	1	SIC1987
1998	21	18	7	8	2	3	NAICS1997
1999	23	20	7	10	2	3	NAICS1997
2000	24	21	9	9	2	3	NAICS1997
2001	22	19	7	9	2	2	NAICS1997
2002	28	21	12	6	2	5	NAICS1997
2003	29	22	11	8	2	4	NAICS2002
2004	27	22	11	8	2	3	NAICS2002
2005	31	27	13	9	4	3	NAICS2002
2006	30	26	13	6	6	3	NAICS2002
2007	24	21	13	3	4	2	NAICS2002
2008	27	24	13	5	5	2	NAICS2007
2009	27	25	14	4	6	1	NAICS2007
2010	27	23	12	5	5	3	NAICS2007
2011	25	21	8	7	5	3	NAICS2007
2012	30	26	12	9	5	2	NAICS2012
2013	29	26	14	7	5	2	NAICS2012
2014	30	27	12	10	5	2	NAICS2012
2015	26	22	10	7	5	2	NAICS2012
2016	28	24	12	7	5	3	NAICS2012
2017	25	22	10	7	5	3	NAICS2017
2018	29	26	11	10	5	3	NAICS2017
2019	29	26	12	9	5	3	NAICS2017
2020	25	22	10	7	5	3	NAICS2017
2021	26	23	11	7	5	3	NAICS2017
2022	29	27	11	10	6	—	NAICS2022
2023	34	31	12	13	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02189. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02188	1.5 mi	30	2023
02191	2.4 mi	13	2023
02043	2.5 mi	52	2023
02190	3.3 mi	33	2023
02184	3.7 mi	109	2023
02169	4.8 mi	132	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.