BMIE Market 02066

Plymouth County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,099 2020–2024 ACS 5-year estimate ±190 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,599 2020–2024 ACS 5-year estimate ±370 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,656 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,419 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$136,689 2020–2024 ACS 5-year estimate ±16,500 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,609 2020–2024 ACS 5-year estimate ±311 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$850,800 2020–2024 ACS 5-year estimate ±24,781 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.5 sq mi Census Gazetteer 2020
Restaurants	36 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02066
Restaurants per 10,000 residents	13.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+89.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+89.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	40 (range 35–44) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.64) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	77 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02066. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.64, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.1	86	40%	+34.4
Restaurant Opportunity Score	73.8	74	35%	+25.8
Market Momentum Score	77.4	77	25%	+19.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,099	81	40%	+32.3
Median household income (ACS)	136,689	94	40%	+37.7
Households (ACS)	7,599	81	20%	+16.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	18.9	40	25%	+10.1
Population (ACS)	19,099	81	20%	+16.1
Median household income (ACS)	136,689	94	20%	+18.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16.1	74	50%	+37.0
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	89.5	79	20%	+15.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (61)

By cuisine

Coffee 11 · American 9 · Dessert 8 · Bakery 5 · Pizza 5 · Seafood 5 · Ice cream / frozen desserts 4 · Italian 4 · Breakfast 3 · Sandwiches 3 · Juice / smoothies 2 · Asian 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chinese 1 · Healthy / salads / bowls 1 · Japanese 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 34 · Bar 15 · Casual dining 9 · Dessert 9 · Bakery 8 · Café 8 · Coffee shop 8 · Quick service 3 · Brewery / taproom 2 · Specialty food shop 2 · Juice, smoothie, tea 2

Name	Type	Cuisine	Address	Status
5th Cliff	Bar	Breakfast	Mann Hill Road	open
Backyard Burger Bar	Restaurant (service type not stated)		17 New Driftway	open
Baked by Jess	Bakery · Dessert	Dessert		open
Barker Tavern	Bar	American	21 Barker Rd	open
Brewed143	Coffee shop · Café · Bakery	Coffee · Bakery	772 Country Way	open
Casa Verde - Latin Kitchen	Restaurant (service type not stated)	Latin American (other)	108 Front St	open
China Gourmet	Restaurant (service type not stated)	Chinese · Asian	146 Front St	open
Chopsticks and Forks	Restaurant (service type not stated)	Japanese	116 Front St	open
Circe's Grotto	Restaurant (service type not stated) · Casual dining	American	344 Gannett Rd	open
Coffee Corner	Coffee shop · Café	Coffee · Breakfast	1 Cole Pkwy	open
Cosmos Caffe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	333 Gannett Rd	open
CP's Woodfired Pizza	Restaurant (service type not stated)	Cajun, Creole, Southern · Pizza	318 Driftway	open
Crust	Restaurant (service type not stated)	Pizza · Italian	24 Country Way	open
Dribbles Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	4 Brook St	open
Dribbles North Scituate	Dessert	Ice cream / frozen desserts · Dessert	367 Gannett Rd	open
Dunkin' Dunkin'	Dessert · Coffee shop · Restaurant (service type not stated) · Quick service · Bakery	Ice cream / frozen desserts · Coffee · Dessert	32 Driftway	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	32 Driftway	open
Egypt Country Store	Dessert		1 Curtis St	open
Galley Kitchen & Bar	Casual dining · Bar	American	95 Front St	open
Green Eyed Lady Inc	Restaurant (service type not stated)		95 Front St	open
Gunther Tooties	Coffee shop	Coffee	52 Country Way	open
Harbor House of Pizza	Restaurant (service type not stated)	Pizza · Italian	100 Front St	open
Harbor Mooring	Restaurant (service type not stated)	Seafood	200 Country Way	open
Hibernian Tavern	Bar · Casual dining	British / Irish pub food	111 Front St	open
High Above the Harbor	Restaurant (service type not stated)	American		open
Jamie's Grille & Pub	Restaurant (service type not stated)	American	360 Gannett Rd	open
Knead Bakery and Bistro	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	133 Front St	open
Lucky Finn Cafe	Café · Coffee shop	Coffee · Sandwiches	206 Front St	open
Lucky Finn Cafe	Café	Coffee	52 New Driftway	open
Mainstay	Bakery · Dessert	Bakery · Dessert	599 Country Way	open
Maria's Submarine Sandwich Shop	Specialty food shop · Quick service	Sandwiches · Pizza	47 Front St	open
Mccolski Inc	Restaurant (service type not stated)		194 Front St	open
Milano's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	259 Stockbridge Rd	open
Mill Wharf	Restaurant (service type not stated) · Casual dining · Bar	Seafood	23 Mill Wharf Plaza	open
Nona's Homemade Ice Cream, Scituate Harbor	Dessert · Bakery	Ice cream / frozen desserts · Dessert · Bakery	1 Mill Wharf Plaza	open
Nonna Bella’s Italian Deli	Specialty food shop · Quick service	Sandwiches · Italian	48-52 New Driftway	open
Oro	Restaurant (service type not stated) · Casual dining	American	227 Chief Justice Cushing Hwy	open
P J's Country House	Restaurant (service type not stated)	American	227 Chief Justice Cushing Hwy	open
Petit Paris Bistro	Restaurant (service type not stated)		95 Front St	open
Pub At Widow's Walk	Bar		250 Driftway	open
Quench Juicery Quench Juicery	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	76 Front St	open
Restaurant Oro	Restaurant (service type not stated)	Seafood	162 Front St	open
Riva Pizzeria	Restaurant (service type not stated)		24 Country Way	open
Riva Restaurant	Bar		116 Front St	open
Rivershed	Brewery / taproom		17 New Driftway	open
Salt Society	Restaurant (service type not stated) · Bar	Seafood	146 Front St	open
Sam's On The Harbor	Restaurant (service type not stated)	American · Breakfast	146 Front St	open
Satuit Tavern	Bar · Restaurant (service type not stated) · Casual dining		39 Jericho Rd	open
Scituate Lobster Pound	Restaurant (service type not stated)	Seafood	259 Stockbridge Rd	open
Scw Corp	Restaurant (service type not stated)		23 Mill Wharf Plz	open
Sirenetta Seaside Chocolatier	Dessert	Dessert	118 Booth Hill Rd	open
Sks Restaurant And Corp	Restaurant (service type not stated)		344 Gannett Rd	open
Split Rock Scituate	Bar		360 Gannett Rd	open
Starling Bakery	Bakery	Bakery	101 Front St	open
The Blue Boat Coffeehouse	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	330 First Parish Rd	open
The Drift In	Casual dining · Restaurant (service type not stated) · Bar		250 Driftway	open
The Salt Marsh Winery	Casual dining · Restaurant (service type not stated) · Bar		17 New Driftway	open
The Turn	Restaurant (service type not stated)		250 Driftway	open
TKO Malley's Sports Cafe	Bar · Casual dining	American	194 Front St	open
Untold Brewing	Brewery / taproom · Bar		6 Old Country Way	open
Vine Bar	Bar · Restaurant (service type not stated)		135 Front St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	19	—	—	—	—	SIC1987
1995	16	16	—	—	—	—	SIC1987
1996	19	19	—	—	—	—	SIC1987
1997	22	22	—	—	—	—	SIC1987
1998	23	23	14	6	3	—	NAICS1997
1999	23	23	15	6	2	—	NAICS1997
2000	23	22	14	6	2	—	NAICS1997
2001	20	20	12	5	3	—	NAICS1997
2002	19	17	12	4	1	—	NAICS1997
2003	21	19	10	7	2	—	NAICS2002
2004	21	19	8	8	3	—	NAICS2002
2005	19	17	7	7	3	—	NAICS2002
2006	22	21	8	8	5	—	NAICS2002
2007	25	23	13	7	3	—	NAICS2002
2008	25	22	16	3	3	—	NAICS2007
2009	28	24	14	5	5	—	NAICS2007
2010	26	23	15	4	4	—	NAICS2007
2011	25	22	14	4	4	—	NAICS2007
2012	31	28	18	3	7	—	NAICS2012
2013	28	24	16	3	5	—	NAICS2012
2014	34	28	16	5	7	—	NAICS2012
2015	34	29	16	5	8	—	NAICS2012
2016	34	30	16	4	10	—	NAICS2012
2017	35	33	18	5	10	—	NAICS2017
2018	34	31	18	5	8	—	NAICS2017
2019	30	28	16	5	7	—	NAICS2017
2020	36	33	18	6	9	—	NAICS2017
2021	35	30	14	7	9	—	NAICS2017
2022	42	37	17	9	11	—	NAICS2022
2023	41	36	17	10	9	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02066. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02025	3.7 mi	27	2023
02061	4.1 mi	22	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.