BMIE Market 02061
Plymouth County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 11,361 2020–2024 ACS 5-year estimate ±30 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,685 2020–2024 ACS 5-year estimate ±162 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 10,506 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,675 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $188,699 2020–2024 ACS 5-year estimate ±24,745 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,215 2020–2024 ACS 5-year estimate ±336 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $865,700 2020–2024 ACS 5-year estimate ±34,690 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 20.9 sq mi Census Gazetteer 2020 |
| Restaurants | 22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02061 |
| Restaurants per 10,000 residents | 21.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -4.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +46.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 22 (range 19–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.29) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 67 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 44 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 02061. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.29, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 82.5 | 82 | 40% | +33.0 |
| Restaurant Opportunity Score | 66.7 | 67 | 35% | +23.4 |
| Market Momentum Score | 44.1 | 44 | 25% | +11.0 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 11,361 | 73 | 40% | +29.1 |
| Median household income (ACS) | 188,699 | 99 | 40% | +39.4 |
| Households (ACS) | 3,685 | 70 | 20% | +14.0 |
Restaurant Opportunity Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 22.2 | 65 | 35% | +22.8 |
| Restaurants per 10,000 residents (lower = more room) | 19.4 | 39 | 25% | +9.7 |
| Population (ACS) | 11,361 | 73 | 20% | +14.5 |
| Median household income (ACS) | 188,699 | 99 | 20% | +19.7 |
Market Momentum Score: 44 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 22.2 | 65 | 30% | +19.5 |
| 20-year restaurant growth | -4.4 | 19 | 20% | +3.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (44)
By cuisine
Sandwiches 7 · Coffee 6 · Italian 6 · Pizza 6 · American 5 · Dessert 5 · Asian 4 · Bakery 3 · Breakfast 3 · Juice / smoothies 3 · Seafood 3 · European 2 · Healthy / salads / bowls 2 · Japanese 2 · Mediterranean 2 · BBQ 1 · British / Irish pub food 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Greek 1 · Ice cream / frozen desserts 1 · Mexican 1 · Middle Eastern 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 27 · Quick service 9 · Bakery 5 · Casual dining 5 · Dessert 5 · Bar 4 · Specialty food shop 4 · Café 3 · Coffee shop 3 · Juice, smoothie, tea 3 · Fast casual 2 · Catering 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Alfredo Aiello Italian Foods | Specialty food shop · Restaurant (service type not stated) · Quick service | Italian · Sandwiches | 72 Washington St | open |
| Asaka Japanese & Asian Cuisine | Restaurant (service type not stated) | Japanese · Asian | 434 Washington St | open |
| Beijing House Restaurant | Restaurant (service type not stated) | Chinese · Asian | 456 Washington St | open |
| Blue Moon Pizzeria Blue Moon Pizza | Restaurant (service type not stated) | Pizza · Italian | 707 Main St | open |
| Bô Café Mediterranean Food | Café | Mediterranean · Middle Eastern · Coffee | 400 Washington St | open |
| Bôcaccia Gourmet Panini & Catering | Catering · Quick service · Specialty food shop | Italian · Sandwiches | 400 Washington St #3 | open |
| Boston Pizza Company | Restaurant (service type not stated) | Pizza · Italian | 69 Washington St | open |
| Cake Monstah | Bakery | Bakery | open | |
| Cheever Tavern | Restaurant (service type not stated) · Casual dining · Bar | American | 33 West St | open |
| Doorknock Dinner | Restaurant (service type not stated) · Bakery | Bakery · Sandwiches · Breakfast | 707 Main St | open |
| Dunkin Donuts Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 10 Washington St | open |
| Dunkin' Donuts | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert | 707 Main St | open |
| Extreme Pita | Restaurant (service type not stated) · Juice, smoothie, tea | Juice / smoothies · Breakfast | 400 Washington St, | open |
| Finagle-a-Bagel | Restaurant (service type not stated) | 69 Washington St | open | |
| Hank's Clam Shack | Food truck · Bar · Casual dining | Seafood · British / Irish pub food · BBQ | 707 Main St | open |
| Hilliards Chocolates Hilliards Chocolates | Dessert | Dessert | 81 Washington St #53 | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 11 Washington St | open |
| Little Carmen's | Restaurant (service type not stated) · Casual dining | American | 43 Washington St | open |
| Lobster Express Norwell | Specialty food shop · Quick service | Seafood · Sandwiches | 49 Washington St | open |
| Lobster Pot | Restaurant (service type not stated) | 49 Washington St | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 59 Washington St (Ma-53) | open |
| Mount Blue | Restaurant (service type not stated) | 707 Main St | open | |
| Norwell Pizzeria Seafood & Grill | Casual dining · Bar | Seafood · Pizza | 432 Washington St | open |
| Not Your Average Joe's | Restaurant (service type not stated) | 111 Pond St | open | |
| On Rye Deli | Specialty food shop · Quick service | Sandwiches · American | 119 Washington St | open |
| Organic Juice Barn | Juice, smoothie, tea · Café | Juice / smoothies · Coffee | 412 Washington St | open |
| Papa Gino's Papa Gino's | Restaurant (service type not stated) | Pizza · Italian | 10 Washington St | open |
| Pita Gyros | Restaurant (service type not stated) | Greek · Mediterranean · European | 9 Grove St | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 42 Washington St | open |
| Pour Pour | Coffee shop · Dessert · Bakery | Coffee · Dessert · Bakery | 686 Main St | open |
| Press Juice Bar | Juice, smoothie, tea · Fast casual · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 340 Washington St #3 | open |
| River And Main Restaurant Corp | Restaurant (service type not stated) | 707 Main St | open | |
| Sf Norwell Llc | Restaurant (service type not stated) | 14 Pond St | open | |
| Sparrell's Roadside Kitchen | Fast casual | Pizza · Sandwiches · Healthy / salads / bowls | 690 Main St | open |
| Strawberry Fair Restaurant | Restaurant (service type not stated) | Breakfast · American | 14 Pond St | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 6 Grove St Unit B2 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 48 Washington St | open |
| TGI Fridays | Restaurant (service type not stated) | 285 Washington St | open | |
| The Fours Restaurant & Sports Bar The Fours Restaurant & Sports Bar | Bar · Restaurant (service type not stated) · Casual dining | 285 Washington St | open | |
| Trattoria San Pietro | Restaurant (service type not stated) | Italian · European | 376 Washington St | open |
| What’s The Scoop | Dessert | Ice cream / frozen desserts · Dessert | 682 Main St | open |
| Wild Ginger Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 124 Washington St | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 10 Washington St | open |
| Jpereirasubway Llc | Restaurant (service type not stated) | 6 Grove St Unit B2 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 15 | 15 | — | — | — | — | SIC1987 |
| 1995 | 15 | 15 | — | — | — | — | SIC1987 |
| 1996 | 23 | 23 | — | — | — | — | SIC1987 |
| 1997 | 28 | 28 | — | — | — | — | SIC1987 |
| 1998 | 28 | 25 | 10 | 12 | 3 | 1 | NAICS1997 |
| 1999 | 28 | 25 | 10 | 12 | 3 | 1 | NAICS1997 |
| 2000 | 27 | 23 | 9 | 10 | 4 | 1 | NAICS1997 |
| 2001 | 26 | 21 | 8 | 9 | 4 | 1 | NAICS1997 |
| 2002 | 28 | 24 | 9 | 10 | 5 | — | NAICS1997 |
| 2003 | 28 | 23 | 8 | 9 | 6 | 1 | NAICS2002 |
| 2004 | 28 | 23 | 7 | 10 | 6 | 1 | NAICS2002 |
| 2005 | 27 | 21 | 6 | 8 | 7 | 1 | NAICS2002 |
| 2006 | 27 | 21 | 8 | 8 | 5 | 1 | NAICS2002 |
| 2007 | 26 | 20 | 5 | 11 | 4 | 1 | NAICS2002 |
| 2008 | 24 | 20 | 5 | 9 | 6 | 1 | NAICS2007 |
| 2009 | 26 | 22 | 7 | 9 | 6 | 1 | NAICS2007 |
| 2010 | 29 | 23 | 8 | 11 | 4 | 1 | NAICS2007 |
| 2011 | 25 | 21 | 5 | 12 | 4 | 1 | NAICS2007 |
| 2012 | 22 | 20 | 7 | 11 | 2 | 1 | NAICS2012 |
| 2013 | 24 | 18 | 6 | 10 | 2 | 1 | NAICS2012 |
| 2014 | 24 | 18 | 7 | 9 | 2 | 1 | NAICS2012 |
| 2015 | 24 | 21 | 7 | 11 | 2 | 1 | NAICS2012 |
| 2016 | 23 | 20 | 9 | 10 | 1 | 1 | NAICS2012 |
| 2017 | 27 | 22 | 9 | 11 | — | — | NAICS2017 |
| 2018 | 27 | 22 | 10 | 10 | — | — | NAICS2017 |
| 2019 | 24 | 21 | 7 | 11 | 3 | — | NAICS2017 |
| 2020 | 24 | 21 | 7 | 10 | 4 | — | NAICS2017 |
| 2021 | 22 | 19 | 5 | 10 | 4 | — | NAICS2017 |
| 2022 | 23 | 21 | 7 | 10 | 4 | — | NAICS2022 |
| 2023 | 25 | 22 | 8 | 10 | 4 | — | NAICS2022 |