BMIE Market 02338

Plymouth County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,748 2020–2024 ACS 5-year estimate ±17 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,955 2020–2024 ACS 5-year estimate ±227 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,518 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,014 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$118,556 2020–2024 ACS 5-year estimate ±11,466 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.9 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,804 2020–2024 ACS 5-year estimate ±375 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$481,500 2020–2024 ACS 5-year estimate ±51,447 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.0 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02338
Restaurants per 10,000 residents	9.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+14.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+14.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-11.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 6–10) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.13) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	56 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02338. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.13, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.1	76	40%	+30.4
Restaurant Opportunity Score	69.4	69	35%	+24.3
Market Momentum Score	56.3	56	25%	+14.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,748	67	40%	+26.8
Median household income (ACS)	118,556	90	40%	+35.9
Households (ACS)	2,955	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	14.3	58	35%	+20.3
Restaurants per 10,000 residents (lower = more room)	10.3	71	25%	+17.7
Population (ACS)	7,748	67	20%	+13.4
Median household income (ACS)	118,556	90	20%	+18.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	14.3	72	50%	+36.2
10-year restaurant growth	14.3	58	30%	+17.4
20-year restaurant growth	-20	14	20%	+2.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

American 7 · Sandwiches 4 · Coffee 3 · Pizza 3 · Bakery 2 · Chinese 2 · Italian 2 · Juice / smoothies 2 · Mexican 2 · Asian 1 · Breakfast 1 · Dessert 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Seafood 1

By type

Restaurant (service type not stated) 16 · Casual dining 5 · Bar 4 · Bakery 3 · Quick service 3 · Café 2 · Dessert 2 · Food truck 2 · Juice, smoothie, tea 2 · Coffee shop 1 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
550 Tavern	Casual dining · Bar	American	550 Monponsett St	open
Anglers Kitchen	Restaurant (service type not stated)	Breakfast	273-283 Monponsett St	open
Bella's Pizza and More	Quick service		416 Plymouth St	open
Cape Cod Cafe Cape Cod Cafe	Restaurant (service type not stated) · Café · Casual dining	Pizza · Coffee · American	300 Plymouth St	open
Dude Delight	Food truck	Mexican		open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	355 Plymouth St	open
Family&friends Enterprise,inc	Restaurant (service type not stated)		284 Plymouth St	open
Grille 58	Casual dining · Restaurant (service type not stated) · Bar	American	284 Monponsett St	open
Happy Dragon	Restaurant (service type not stated)	Chinese · Asian	327 Plymouth St	open
Hawaii Garden	Restaurant (service type not stated)	Chinese	300 Plymouth St	open
Healthy Habits Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	272 Plymouth St	open
In Season Restaurant Inc Dba Brs Lakeside Villa	Restaurant (service type not stated)		550 Monponsett St	open
Johnny Macaroni's Johnny Macaroni's	Restaurant (service type not stated) · Casual dining	Italian · American	150 Industrial Dr	open
Lily Cafe Ii Inc	Restaurant (service type not stated)		327 Plymouth St	open
Loco Larry's Tacos	Food truck	Mexican	337 Plymouth St	open
Lyonville Tavern And Restaurant Llc Lyonville Tavern	Restaurant (service type not stated)		319 Plymouth St	open
M E A's Dairy Bar	Dessert · Restaurant (service type not stated) · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	358 Monponsett St	open
Monponsett Cottage Foods	Bakery · Restaurant (service type not stated)	Bakery	6 Upton St	open
Nonnie's Italian Grille	Casual dining · Bar	Italian · American	319 Plymouth St	open
Rodney's Kitchen	Restaurant (service type not stated)	Pizza · Sandwiches · American	416 Plymouth St	open
Santoro's Pizza & Subs	Delivery-focused	Pizza · Sandwiches	284 Plymouth St	open
Shanks Restaurant	Bar · Restaurant (service type not stated)	Seafood	100 Country Club Dr	open
Subway	Restaurant (service type not stated)	Sandwiches	300 Plymouth St Rte 106 & 58, Unit 4	open
TD's Deli	Specialty food shop · Quick service	Sandwiches	337 Plymouth Street	open
Teddy’s Hot Dawgs	Restaurant (service type not stated)	American · Hot dogs	499 Plymouth St	open
Walmart Bakery	Bakery	Bakery	295 Plymouth St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	9	—	—	—	1	SIC1987
1995	9	8	—	—	—	1	SIC1987
1996	9	7	—	—	—	2	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	10	10	7	1	2	—	NAICS1997
1999	10	10	7	1	2	—	NAICS1997
2000	10	10	6	2	2	—	NAICS1997
2001	10	10	6	2	2	—	NAICS1997
2002	12	12	6	3	3	—	NAICS1997
2003	10	10	5	3	2	—	NAICS2002
2004	12	12	5	3	4	—	NAICS2002
2005	11	10	6	2	2	1	NAICS2002
2006	11	10	7	1	2	1	NAICS2002
2007	7	7	4	1	2	—	NAICS2002
2008	8	8	3	4	1	—	NAICS2007
2009	9	9	4	4	1	—	NAICS2007
2010	7	7	5	1	1	—	NAICS2007
2011	6	6	5	1	—	—	NAICS2007
2012	6	6	4	2	—	—	NAICS2012
2013	7	7	4	3	—	—	NAICS2012
2014	6	6	4	2	—	—	NAICS2012
2015	6	6	5	1	—	—	NAICS2012
2016	8	8	4	3	1	—	NAICS2012
2017	8	8	3	4	—	—	NAICS2017
2018	9	7	3	—	—	—	NAICS2017
2019	11	9	4	4	—	—	NAICS2017
2020	9	7	4	—	—	—	NAICS2017
2021	8	6	3	—	—	—	NAICS2017
2022	10	8	5	—	—	—	NAICS2022
2023	11	8	4	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02338. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02350	1.6 mi	—
02341	3.3 mi	17	2023
02367	4.3 mi	1	2016
02333	4.7 mi	26	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.