BMIE Market 02341

Plymouth County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,542 2020–2024 ACS 5-year estimate ±99 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,812 2020–2024 ACS 5-year estimate ±228 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,218 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,593 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$132,250 2020–2024 ACS 5-year estimate ±9,735 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,821 2020–2024 ACS 5-year estimate ±860 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$536,100 2020–2024 ACS 5-year estimate ±36,174 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	14.9 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02341
Restaurants per 10,000 residents	18.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+6.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+30.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 16–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.49) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	52 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02341. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.49, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.1	80	40%	+32.0
Restaurant Opportunity Score	63.0	63	35%	+22.0
Market Momentum Score	52.2	52	25%	+13.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,542	72	40%	+28.6
Median household income (ACS)	132,250	93	40%	+37.4
Households (ACS)	3,812	70	20%	+14.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	6.3	51	35%	+17.8
Restaurants per 10,000 residents (lower = more room)	16.1	49	25%	+12.2
Population (ACS)	10,542	72	20%	+14.3
Median household income (ACS)	132,250	93	20%	+18.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.3	63	50%	+31.5
10-year restaurant growth	6.3	51	30%	+15.2
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (34)

By cuisine

American 8 · Italian 5 · Pizza 5 · Coffee 4 · Dessert 4 · Bakery 2 · Breakfast 2 · Chinese 2 · BBQ 1 · Burgers 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Sandwiches 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 15 · Bar 6 · Casual dining 6 · Dessert 5 · Quick service 5 · Bakery 4 · Coffee shop 3 · Café 2 · Juice, smoothie, tea 2 · Catering 1 · Delivery-focused 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Bernardo's Restaurant	Restaurant (service type not stated)	American · Italian	1486 Main St	open
Bizi Bakes	Bakery	Bakery	708 W Washington St	open
Burrage Pond	Quick service			open
Butterfield's Ii, Llc	Restaurant (service type not stated)		1486 Main St	open
Cafe deli	Specialty food shop · Quick service	Sandwiches	Main st	open
Connie's Restaurant Connie's Restaurant, Saloon & Fitness Center	Casual dining	American · Breakfast	270 Main St	open
Damien's	Casual dining · Bar	American	279 Spring St	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	270 Main St	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	487 Liberty St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1120 Main St	open
Dunkin'	Restaurant (service type not stated)		318 Main St	open
Effort 43	Restaurant (service type not stated)	Italian	31 Oak St	open
Expresso's Pizza & Restaurant	Restaurant (service type not stated)		470 Liberty St	open
Fetch BBQ and Catering Company	Catering	BBQ · American	1280 Main St	open
Golden Roll	Restaurant (service type not stated)	Chinese	470 Liberty St	open
Heidi's Hollow Farm	Dessert · Café	Ice cream / frozen desserts · Coffee	165 Liberty St	open
J & R Indian Head Pub	Bar · Casual dining		278 Main St	open
Jorzar Inc Dba Expressos Pizza	Restaurant (service type not stated)		470 Liberty St	open
Liberty Pizza	Restaurant (service type not stated)	Pizza · Italian	Behind the Liquor Store, 470 Liberty St	open
Ling's Cafe	Restaurant (service type not stated)	Chinese	470 Liberty St	open
McDonald's McDonald's	Quick service	Burgers · American	318 Liberty St	open
Mike's House of Pizza	Restaurant (service type not stated)	Pizza · Italian	309 Main St	open
Mo's Place	Casual dining	Breakfast · American	1357 Main St	open
Papa Gino's	Restaurant (service type not stated)	Pizza	309 Main St	open
Patio & Fire	Bar		83 Milford St	open
Popcorn Gourmet	Other · Dessert	Dessert	1000 Main St	open
PossibiliTEAS	Juice, smoothie, tea	Tea / bubble tea	1375 Main St	open
Sandy's Coffee Corner	Coffee shop · Restaurant (service type not stated) · Café	Coffee	12 Monponsett St	open
Spiro's II Pizza & Grill	Casual dining · Bar	Pizza · Italian	1064 Main St	open
The Meadow Brook Restaurant & Functions	Restaurant (service type not stated)	American	1486 Main St	open
The Olde Hitching Post Restaurant & Tavern	Restaurant (service type not stated) · Bar	American	48 Spring St	open
The Pineapple Cookie Co.	Bakery · Dessert	Bakery · Dessert	1375 Main St	open
Venus 3	Casual dining · Restaurant (service type not stated) · Bar		252 Main St	open
Hanson Gold Inc	Restaurant (service type not stated)		470 Liberty St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	13	—	—	—	2	SIC1987
1995	14	12	—	—	—	2	SIC1987
1996	15	12	—	—	—	3	SIC1987
1997	16	14	—	—	—	2	SIC1987
1998	19	16	7	6	3	3	NAICS1997
1999	16	14	7	5	2	2	NAICS1997
2000	16	14	6	5	3	2	NAICS1997
2001	16	14	6	5	3	2	NAICS1997
2002	18	16	7	5	4	2	NAICS1997
2003	18	17	8	5	4	1	NAICS2002
2004	20	19	8	7	4	1	NAICS2002
2005	21	19	8	7	4	1	NAICS2002
2006	17	16	7	5	4	1	NAICS2002
2007	19	18	9	6	3	1	NAICS2002
2008	18	17	9	4	4	1	NAICS2007
2009	17	17	9	4	4	—	NAICS2007
2010	19	19	11	5	3	—	NAICS2007
2011	15	15	8	5	2	—	NAICS2007
2012	16	16	8	6	2	—	NAICS2012
2013	16	16	8	6	2	—	NAICS2012
2014	15	15	8	5	2	—	NAICS2012
2015	14	14	7	5	2	—	NAICS2012
2016	14	14	7	5	2	—	NAICS2012
2017	14	14	6	5	3	—	NAICS2017
2018	16	16	6	7	3	—	NAICS2017
2019	15	15	6	6	3	—	NAICS2017
2020	17	17	7	7	3	—	NAICS2017
2021	17	17	7	7	3	—	NAICS2017
2022	20	19	9	5	5	—	NAICS2022
2023	18	17	7	5	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02341. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02350	2.3 mi	—
02338	3.3 mi	8	2023
02359	3.4 mi	49	2023
02333	3.9 mi	26	2023
02382	4.2 mi	26	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.