BMIE Market 02382

Plymouth County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,295 2020–2024 ACS 5-year estimate ±47 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,742 2020–2024 ACS 5-year estimate ±275 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,489 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,522 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$108,933 2020–2024 ACS 5-year estimate ±13,577 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,771 2020–2024 ACS 5-year estimate ±151 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$472,700 2020–2024 ACS 5-year estimate ±11,725 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	6.9 sq mi Census Gazetteer 2020
Restaurants	26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02382
Restaurants per 10,000 residents	13.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+18.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+13.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+23.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+44.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	24 (range 21–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	65 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02382. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.5	80	40%	+32.2
Restaurant Opportunity Score	64.0	64	35%	+22.4
Market Momentum Score	64.6	65	25%	+16.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,295	77	40%	+30.8
Median household income (ACS)	108,933	86	40%	+34.4
Households (ACS)	5,742	76	20%	+15.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	13.0	57	35%	+19.9
Restaurants per 10,000 residents (lower = more room)	17	46	25%	+11.5
Population (ACS)	15,295	77	20%	+15.4
Median household income (ACS)	108,933	86	20%	+17.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	18.2	76	50%	+38.0
10-year restaurant growth	13.0	57	30%	+17.1
20-year restaurant growth	23.8	48	20%	+9.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (39)

By cuisine

American 11 · Coffee 10 · Breakfast 5 · Dessert 5 · Pizza 4 · Burgers 3 · Italian 3 · Sandwiches 3 · Bakery 2 · Juice / smoothies 2 · Asian 1 · British / Irish pub food 1 · Greek 1 · Mexican 1 · Seafood 1 · Thai 1

By type

Restaurant (service type not stated) 20 · Bar 7 · Café 7 · Casual dining 6 · Coffee shop 6 · Quick service 6 · Bakery 5 · Dessert 5 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Other 1

Name	Type	Cuisine	Address	Status
Avocado's	Restaurant (service type not stated)	Mexican	372 South Ave	open
Burger King Burger King	Quick service	Burgers · American	699 Bedford Street	open
Cake Time of Whitman	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	395 Beulah St	open
Cast Iron Cafe	Restaurant (service type not stated) · Café	Coffee · Breakfast · American	535 Plymouth St	open
Christo's To Go	Restaurant (service type not stated) · Casual dining	Greek · American	785 Bedford St	open
Cowbells Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	25 South Ave	open
D'Angelo Sandwich Shops	Other	Sandwiches	392 Bedford St	open
Deag's Local Diner	Casual dining · Restaurant (service type not stated)	American	680 Bedford St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	281 Bedford St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	811 Bedford St	open
Dunkin' Dunkin'	Quick service · Dessert · Coffee shop · Bakery	Coffee · Dessert	26 South Ave	open
Ed's Garage and Breezeway Lounge	Bar		35 Porter St	open
Flour & Bee	Bakery	Bakery	156 Pleasant St	open
Krispy Krunchy Chicken	Quick service		180 South Ave	open
Marcello Sandwich Shop	Restaurant (service type not stated)	Sandwiches · Italian	733 Bedford St	open
Marylou's News MaryLou's Coffee and Sandwich Shoppe	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	564 Washington St	open
McDonald's McDonald's	Quick service	Burgers · American	323 Bedford St	open
McGuiggan's Pub	Bar		546 Washington St	open
Millie's Lunch	Restaurant (service type not stated) · Casual dining	American	535 Washington St	open
Napoli Pizza Whitman	Restaurant (service type not stated)	Pizza · Italian	643 Washington St	open
Nautical Mile	Restaurant (service type not stated)	Seafood	365 South Ave	open
Nellie Rose Restaurant	Restaurant (service type not stated)	Breakfast	557 Bedford St	open
O'Toole's Pub	Bar · Casual dining	British / Irish pub food	24 Raynor Ave	open
Old Colony Brewing	Brewery / taproom · Bar		599 Washington St	open
Papa Gino's Papa Gino's	Restaurant (service type not stated)	Pizza · Italian	674 Bedford St	open
Pinches & Pounds	Dessert	Dessert	785 Bedford St	open
Restoration Coffee Restoration Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	564 Washington St	open
Supreme Pizza and Subs	Restaurant (service type not stated)	Pizza · Sandwiches	585 Washington St	open
Ted's Place	Casual dining · Restaurant (service type not stated)	American · Breakfast	642 Washington St	open
Thai All Seasons	Restaurant (service type not stated)	Thai · Asian	11 South Ave	open
The Alibi Tavern	Bar	American	546 Washington St	open
The Chainbar	Restaurant (service type not stated) · Bar	American	Jenkins Ave	open
The Office	Bar		121 South Ave	open
The Patio At Mcguiggan's	Restaurant (service type not stated)		552 Washington St	open
Trio Cafe	Café	Coffee	12 Temple St	open
Venus Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	47 South Ave	open
venus pizza	Restaurant (service type not stated)	Pizza		open
Wendy's Wendy's	Quick service	Burgers · American	362 Bedford St	open
Wicked Loft Café	Café · Coffee shop	Coffee · Breakfast	7 Marble St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	18	—	—	—	1	SIC1987
1995	18	17	—	—	—	1	SIC1987
1996	20	18	—	—	—	2	SIC1987
1997	19	19	—	—	—	—	SIC1987
1998	21	21	11	5	5	—	NAICS1997
1999	21	18	9	4	5	1	NAICS1997
2000	22	21	11	5	5	1	NAICS1997
2001	23	22	12	5	5	1	NAICS1997
2002	25	24	12	6	6	1	NAICS1997
2003	22	21	8	8	5	1	NAICS2002
2004	23	22	9	8	5	1	NAICS2002
2005	25	23	9	9	5	2	NAICS2002
2006	21	19	8	8	3	2	NAICS2002
2007	21	19	6	10	3	2	NAICS2002
2008	19	19	5	8	5	—	NAICS2007
2009	21	20	6	10	4	1	NAICS2007
2010	19	19	6	9	4	—	NAICS2007
2011	22	22	6	12	4	—	NAICS2007
2012	22	21	6	11	4	1	NAICS2012
2013	24	23	7	11	5	1	NAICS2012
2014	25	23	7	12	4	1	NAICS2012
2015	27	25	7	12	6	1	NAICS2012
2016	25	24	7	10	7	1	NAICS2012
2017	23	22	6	10	6	—	NAICS2017
2018	23	22	6	10	6	—	NAICS2017
2019	24	23	7	10	6	—	NAICS2017
2020	21	20	6	8	6	—	NAICS2017
2021	23	23	7	8	8	—	NAICS2017
2022	25	25	8	8	9	—	NAICS2022
2023	26	26	9	8	9	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02382. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02351	2.7 mi	31	2023
02333	2.9 mi	26	2023
02302	3.1 mi	28	2023
02370	3.8 mi	28	2023
02341	4.2 mi	17	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.