BMIE Market 02347

Plymouth County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,944 2020–2024 ACS 5-year estimate ±53 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,215 2020–2024 ACS 5-year estimate ±183 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,612 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,180 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$133,984 2020–2024 ACS 5-year estimate ±10,962 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,884 2020–2024 ACS 5-year estimate ±466 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$565,900 2020–2024 ACS 5-year estimate ±26,717 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	29.6 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02347
Restaurants per 10,000 residents	9.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 10–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	68 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02347. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.20, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.2	81	40%	+32.5
Restaurant Opportunity Score	77.1	77	35%	+27.0
Market Momentum Score	68.3	68	25%	+17.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,944	73	40%	+29.3
Median household income (ACS)	133,984	94	40%	+37.5
Households (ACS)	4,215	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	10.1	72	25%	+18.0
Population (ACS)	11,944	73	20%	+14.7
Median household income (ACS)	133,984	94	20%	+18.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.1	66	50%	+33.2
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

Coffee 6 · American 5 · Pizza 5 · Dessert 4 · Chicken / wings 3 · Asian 2 · Bakery 1 · Breakfast 1 · Burgers 1 · Healthy / salads / bowls 1 · Italian 1 · Japanese 1 · Sandwiches 1 · Seafood 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 11 · Casual dining 5 · Bakery 4 · Bar 4 · Coffee shop 4 · Dessert 4 · Café 3 · Quick service 3 · Delivery-focused 2 · Food truck 2 · Brewery / taproom 1 · Other 1

Name	Type	Cuisine	Address	Status
Amazing Cakes	Bakery · Dessert	Bakery · Dessert	54 Main St #12	open
Augie’s Food Truck	Food truck		13 Harding St	open
Baldie's Craft Pizzeria	Restaurant (service type not stated)	Pizza · Italian	40 Main St	open
Baldies Pizza & Subs	Restaurant (service type not stated)	Pizza	78 Main St	open
Christo's Royal Pizza	Restaurant (service type not stated) · Casual dining	Pizza · American	68 Main St	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	56 Main St	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	330 Bedford St	open
Dunkin'	Bakery · Dessert	Dessert		open
Fat Cousins - Lakeville	Restaurant (service type not stated)	Pizza · American	166 County St	open
Holloway Brook Farm	Bar		6 Barstow St	open
Honey Dew Donuts	Bakery · Restaurant (service type not stated) · Dessert · Café	Dessert · Coffee	63 Bedford Street, Route 18	open
J & J Seafood	Casual dining · Restaurant (service type not stated)	Seafood · American	197 County St	open
JK Cafe	Café	Coffee · Breakfast · American	12 Harding St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	330 Bedford Street	open
Marylou's Coffee MaryLou's Coffee and Sandwich Shoppe	Coffee shop · Café	Coffee	7 Main St	open
Nemasket Cranberry	Quick service · Restaurant (service type not stated)		45 Southworth St	open
Planit Eats Lakeville at Millennium Fitness	Delivery-focused · Restaurant (service type not stated)	Healthy / salads / bowls	155 Millennium Cir	open
Red Hand Brewing Co.	Brewery / taproom · Casual dining · Bar		348 Bedford St	open
Saga Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	9 Harding St	open
Somethin's Brewin' Book Cafe	Coffee shop	Coffee	241 Main St	open
Subway	Other	Sandwiches	330 Bedford St	open
Talbots Cafe TALBOTS	Coffee shop	Coffee	175 Kenneth Welch Dr	open
The Cropley Estate	Casual dining · Bar		South Kinsman Street	open
TUK TUK	Restaurant (service type not stated)	Thai · Asian	78 Main St	open
Wingin It	Casual dining · Bar	Chicken / wings · Burgers	78 Main St	open
Wingin' It	Food truck	Chicken / wings · American	217 County Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	7	6	2	2	2	1	NAICS1997
1999	7	6	2	3	1	1	NAICS1997
2000	8	7	3	3	1	1	NAICS1997
2001	9	8	3	2	2	1	NAICS1997
2002	7	7	4	1	2	—	NAICS1997
2003	8	8	4	2	2	—	NAICS2002
2004	11	9	5	4	—	1	NAICS2002
2005	8	6	5	1	—	1	NAICS2002
2006	8	5	3	2	—	1	NAICS2002
2007	9	5	3	1	1	2	NAICS2002
2008	10	7	4	2	1	1	NAICS2007
2009	10	8	4	1	3	1	NAICS2007
2010	12	10	5	2	3	1	NAICS2007
2011	11	9	4	2	3	1	NAICS2007
2012	9	7	3	3	1	1	NAICS2012
2013	10	9	3	4	2	—	NAICS2012
2014	10	9	3	4	2	—	NAICS2012
2015	10	9	3	4	2	—	NAICS2012
2016	11	10	2	5	3	—	NAICS2012
2017	12	11	3	4	4	—	NAICS2017
2018	12	11	4	4	3	—	NAICS2017
2019	13	12	5	4	3	—	NAICS2017
2020	13	12	5	5	—	—	NAICS2017
2021	11	9	4	3	—	—	NAICS2017
2022	12	9	4	3	—	—	NAICS2022
2023	14	12	5	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02347. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02718	3.4 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.