BMIE Market 02739

Plymouth County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,634 2020–2024 ACS 5-year estimate ±22 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,963 2020–2024 ACS 5-year estimate ±207 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,045 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,262 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$130,241 2020–2024 ACS 5-year estimate ±23,502 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	57.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,597 2020–2024 ACS 5-year estimate ±422 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$681,600 2020–2024 ACS 5-year estimate ±49,315 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.3 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02739
Restaurants per 10,000 residents	23.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+70.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+41.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+70.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 16–23) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.64) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	59 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02739. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.64, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.5	76	40%	+30.6
Restaurant Opportunity Score	68.8	69	35%	+24.1
Market Momentum Score	59.2	59	25%	+14.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,634	65	40%	+25.9
Median household income (ACS)	130,241	93	40%	+37.2
Households (ACS)	2,963	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	70	88	35%	+30.8
Restaurants per 10,000 residents (lower = more room)	25.6	26	25%	+6.4
Population (ACS)	6,634	65	20%	+13.0
Median household income (ACS)	130,241	93	20%	+18.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	70	88	30%	+26.4
20-year restaurant growth	41.7	59	20%	+11.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

American 2 · Bakery 2 · Coffee 2 · Dessert 2 · Ice cream / frozen desserts 2 · Pizza 2 · Sandwiches 2 · Seafood 2 · Asian 1 · Breakfast 1 · Chinese 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Mexican 1 · Middle Eastern 1 · Sushi 1

By type

Restaurant (service type not stated) 14 · Quick service 4 · Bakery 3 · Dessert 3 · Bar 2 · Casual dining 2 · Coffee shop 2 · Specialty food shop 2 · Café 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Bay Club of Mattapoisett	Bar		15 Church Street Ext	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	51 County Rd	open
Gail's Goodies & More	Bakery	Bakery	58 Fairhaven Rd	open
Hub bee’s Honey	Food truck		189 Acushnet Rd	open
Lebanese Kitchen	Restaurant (service type not stated)	Middle Eastern	79 Fairhaven Rd	open
Mattapoisett Inn B&B	Restaurant (service type not stated)		23 Water St	open
Nick's Homemade Pizza House	Restaurant (service type not stated)	Pizza · Italian	27 County Rd	open
On The Go On The Go	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	50 Marion Rd	open
Oxford Creamery	Dessert	Ice cream / frozen desserts	98 County Road	open
Pandolfi's Mattapoisett Diner	Casual dining · Restaurant (service type not stated)	American	81 Fairhaven Rd	open
Rustico Kitchen And Bar	Restaurant (service type not stated)	Pizza	62 Marion Rd	open
Seaport Ice Cream Slip	Dessert	Ice cream / frozen desserts · Dessert		open
Shipyard Galley	Specialty food shop · Quick service · Bakery	Sandwiches · Bakery	67 County Rd	open
Simply Juiced Mass	Restaurant (service type not stated)		83 Marion Rd	open
Southcoast Marketing Group-sba Small 7a Term	Restaurant (service type not stated)		53 County Rd Fl 2	open
Summer Shack	Quick service		63 County Rd	open
Tastebuds	Restaurant (service type not stated)	Seafood · Breakfast	42 Main St	open
The Stowaway	Casual dining · Restaurant (service type not stated) · Bar		35 County Rd	open
Turk's Seafood	Restaurant (service type not stated)	Seafood · Sushi · Japanese	83 Marion Rd	open
Uncle Jon's Coffees	Coffee shop · Café	Coffee	88 North St	open
Walrus & Captain	Restaurant (service type not stated)	American	33 County Rd	open
What The Taco	Restaurant (service type not stated)	Mexican · Latin American (other)	20 County Rd	open
Ying Dynasty Ying Dynasty Bar-Dartmouth	Restaurant (service type not stated)	Chinese · Asian	24 County Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	10	—	—	—	2	SIC1987
1995	8	6	—	—	—	2	SIC1987
1996	11	9	—	—	—	2	SIC1987
1997	16	14	—	—	—	2	SIC1987
1998	14	12	8	2	2	2	NAICS1997
1999	15	13	8	2	2	2	NAICS1997
2000	16	14	9	2	2	2	NAICS1997
2001	15	13	7	3	2	2	NAICS1997
2002	15	14	10	1	3	1	NAICS1997
2003	13	12	9	1	2	1	NAICS2002
2004	12	11	8	1	2	1	NAICS2002
2005	11	10	7	1	2	1	NAICS2002
2006	10	9	6	1	2	1	NAICS2002
2007	15	13	7	2	4	2	NAICS2002
2008	13	12	6	2	4	1	NAICS2007
2009	13	11	6	2	3	1	NAICS2007
2010	16	14	9	2	3	1	NAICS2007
2011	15	13	8	2	3	1	NAICS2007
2012	16	14	8	4	2	1	NAICS2012
2013	13	10	5	3	2	1	NAICS2012
2014	15	12	7	3	2	1	NAICS2012
2015	15	12	7	3	2	1	NAICS2012
2016	14	12	7	3	2	—	NAICS2012
2017	13	11	6	4	—	—	NAICS2017
2018	18	17	10	5	—	—	NAICS2017
2019	19	17	10	5	—	—	NAICS2017
2020	20	16	9	5	—	—	NAICS2017
2021	18	14	7	5	—	—	NAICS2017
2022	17	16	9	5	—	—	NAICS2022
2023	18	17	10	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02739. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02719	3.6 mi	47	2023
02738	4.4 mi	11	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.