BMIE Market 03031

Hillsborough County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,849 2020–2024 ACS 5-year estimate ±36 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,563 2020–2024 ACS 5-year estimate ±260 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,247 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,302 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$153,125 2020–2024 ACS 5-year estimate ±10,083 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,462 2020–2024 ACS 5-year estimate ±256 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$537,300 2020–2024 ACS 5-year estimate ±29,833 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	33.9 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03031
Restaurants per 10,000 residents	15.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-4.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+144.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 17–23) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	39 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 03031. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.06, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Hampshire and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.4	82	40%	+33.0
Restaurant Opportunity Score	56.5	56	35%	+19.8
Market Momentum Score	38.6	39	25%	+9.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,849	73	40%	+29.3
Median household income (ACS)	153,125	96	40%	+38.6
Households (ACS)	4,563	73	20%	+14.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	18.6	41	25%	+10.3
Population (ACS)	11,849	73	20%	+14.6
Median household income (ACS)	153,125	96	20%	+19.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-4.4	23	50%	+11.6
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (41)

By cuisine

American 6 · Coffee 6 · Sandwiches 6 · Bakery 5 · Dessert 5 · BBQ 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Pizza 2 · Asian 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Mexican 1 · Steakhouse 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 19 · Quick service 8 · Bakery 7 · Dessert 7 · Café 4 · Coffee shop 4 · Bar 3 · Specialty food shop 3 · Other 3 · Winery / distillery / taproom 3 · Casual dining 2 · Food truck 2 · Juice, smoothie, tea 2

Name	Type	Cuisine	Address	Status
Aroma Joe's #101 Aroma Joe's Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2 Paul's Way	open
BALANCED	Restaurant (service type not stated)	Healthy / salads / bowls	135 NH-101A, Ste 7	open
Balanced - Amherst	Juice, smoothie, tea	Juice / smoothies	135 State Route 101a Ste A	open
Bentley's Roast Beef	Restaurant (service type not stated)	Sandwiches · American	134 RT-101A	open
Black Forest Cafe and Bakery	Bakery · Dessert · Café	Bakery · Dessert · Coffee	212 State Rte 101	open
Bluaqua Restaurant & Bar	Restaurant (service type not stated)	American	292 State Route 101	open
Cy Amherst Nh Llc	Restaurant (service type not stated)		124 State Route 101a Ste 39	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	84 Route 101a Quickava	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	125 Route 101A	open
Dutch Epicure	Bakery	Bakery	141 State Route 101A	open
El Arroyo	Restaurant (service type not stated)	Mexican · Latin American (other)	292 State Route 101	open
Etagere	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	114 NH-101A	open
European Delicatessen	Specialty food shop · Quick service	Sandwiches	76 State Route 13	open
Frederick's Pastries	Bakery · Dessert	Bakery · Dessert	109 NH-101A	open
Joey's Diner Maryann's Diner Salem	Casual dining · Restaurant (service type not stated)	American	1 Craftsman Ln	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	125 State Route 101A	open
knead+nest sourdough microbakery	Bakery	Bakery	75 Souhegan St	open
La Belle Winery	Winery / distillery / taproom · Restaurant (service type not stated)		361 State Route 101	open
LongHorn Steakhouse LongHorn Steakhouse	Restaurant (service type not stated)	Steakhouse · American	124 State Route 101A	open
MJ’s Mutts	Food truck	Hot dogs	272 State Rte 101	open
Moulton's Kitchen & Market	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	10 Main St	open
Mullen's Tavern	Bar		Summerfield Way	open
Naji's Pizza	Restaurant (service type not stated)	Pizza	109 Nh 101a	open
Napoli Group	Quick service		5 Overlook Dr Unit 1	open
On the Go Inferno - Wood Fired Pizza	Food truck	Pizza	120 NH-101A	open
Orange Leaf Frozen Yogurt	Other · Dessert	Ice cream / frozen desserts	124 State Route 101A	open
O’shea’s Caife & Tae	Café	Coffee	135 Nh 101a	open
PastAmore	Restaurant (service type not stated) · Casual dining	Italian · American	103 NH-101A	open
Smokehaus	Restaurant (service type not stated)	BBQ · American	278 State Rte 101	open
Subway	Other	Sandwiches	85 State Route 101a # A	open
Tastee Kone	Dessert	Ice cream / frozen desserts	272 State Route 101	open
TGI Fridays	Restaurant (service type not stated) · Bar	BBQ	124 State Rte 101A Ste 28	open
ThaiLicious Asian Fusion	Restaurant (service type not stated)	Thai · Asian	63 NH-101A	open
the chocolate fanatic	Dessert	Dessert	76 State Route 101A	open
The Fresh Plate	Bakery	Bakery	69 Stearns Rd	open
The Utopian	Restaurant (service type not stated)	Chicken / wings	135 State Route 101a Unit A1	open
The Winemaker's Kitchen LaBelle Winery	Winery / distillery / taproom · Bar · Restaurant (service type not stated)		345 Horace Greeley Hwy	open
Vitone Family Wines	Winery / distillery / taproom		69 State Route 101a Ste 7	open
Walmart Deli	Specialty food shop · Quick service	Sandwiches	85 Nh 101a	open
Wrap City Sandwich Co. Wrap City Sandwich Co.	Quick service · Other · Restaurant (service type not stated)	Sandwiches	124 NH-101A	open
The Grazing Gourmet	Quick service		25 State Route 101A	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	10	10	—	—	—	—	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	9	8	5	1	2	—	NAICS1997
1999	12	11	7	2	2	—	NAICS1997
2000	14	12	8	2	2	1	NAICS1997
2001	11	9	6	1	2	1	NAICS1997
2002	11	11	6	3	2	—	NAICS1997
2003	11	11	6	1	4	—	NAICS2002
2004	12	12	8	2	2	—	NAICS2002
2005	12	12	4	3	5	—	NAICS2002
2006	16	16	7	4	5	—	NAICS2002
2007	17	17	7	7	3	—	NAICS2002
2008	18	18	7	8	3	—	NAICS2007
2009	17	17	9	6	2	—	NAICS2007
2010	17	17	9	6	2	—	NAICS2007
2011	16	16	8	4	4	—	NAICS2007
2012	20	20	8	7	5	—	NAICS2012
2013	22	22	9	7	6	—	NAICS2012
2014	20	20	8	6	6	—	NAICS2012
2015	22	22	8	7	7	—	NAICS2012
2016	22	22	8	8	6	—	NAICS2012
2017	22	22	8	7	7	—	NAICS2017
2018	23	23	10	5	8	—	NAICS2017
2019	21	20	10	5	5	—	NAICS2017
2020	18	18	10	4	4	—	NAICS2017
2021	21	20	11	5	4	—	NAICS2017
2022	22	21	10	6	5	—	NAICS2022
2023	23	22	9	8	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03031. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
03054	4.4 mi	59	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.