BMIE Market 03054

Hillsborough County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,176 2020–2024 ACS 5-year estimate ±34 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,850 2020–2024 ACS 5-year estimate ±481 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,477 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,807 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$127,303 2020–2024 ACS 5-year estimate ±16,120 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,932 2020–2024 ACS 5-year estimate ±147 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$458,700 2020–2024 ACS 5-year estimate ±15,354 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	32.6 sq mi Census Gazetteer 2020
Restaurants	59 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03054
Restaurants per 10,000 residents	17.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+37.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+73.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	65 (range 62–69) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.86) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	76 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	89 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	65 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 03054. Projection: linear trend v1, fitted 2013–2023, +1.2 restaurants per year, r² 0.86, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Hampshire and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	89.4	89	40%	+35.8
Restaurant Opportunity Score	67.0	67	35%	+23.5
Market Momentum Score	65.1	65	25%	+16.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,176	88	40%	+35.0
Median household income (ACS)	127,303	92	40%	+37.0
Households (ACS)	10,850	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20.4	64	35%	+22.3
Restaurants per 10,000 residents (lower = more room)	20.9	35	25%	+8.7
Population (ACS)	28,176	88	20%	+17.5
Median household income (ACS)	127,303	92	20%	+18.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.3	69	50%	+34.6
10-year restaurant growth	20.4	64	30%	+19.1
20-year restaurant growth	37.2	57	20%	+11.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (112)

By cuisine

American 16 · Coffee 15 · Dessert 13 · Pizza 13 · Sandwiches 13 · Bakery 12 · Italian 10 · Asian 7 · Ice cream / frozen desserts 5 · Mexican 5 · Breakfast 4 · Burgers 4 · Chinese 4 · Chicken / wings 3 · Juice / smoothies 3 · Seafood 3 · Southwestern / Tex-Mex 3 · Japanese 2 · Latin American (other) 2 · Mediterranean 2 · Sushi 2 · Thai 2 · BBQ 1 · Caribbean 1 · European 1 · French 1 · Greek 1 · Healthy / salads / bowls 1 · Middle Eastern 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 59 · Quick service 22 · Bakery 18 · Dessert 17 · Coffee shop 12 · Café 8 · Casual dining 7 · Bar 6 · Specialty food shop 4 · Juice, smoothie, tea 4 · Other 4 · Brewery / taproom 3 · Food truck 2 · Delivery-focused 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
A Lot of Thai	Restaurant (service type not stated)	Thai · Asian	360 Daniel Webster Hwy	open
Able Ebenezer Brewing Company	Brewery / taproom · Bar		31 Columbia Cir	open
aRincha- Thai Sushi Boba	Juice, smoothie, tea	Asian · Tea / bubble tea · Sushi · Japanese	80 Continental Blvd	open
Aroma Joe's Drive-Thru Aroma Joe's Coffee	Coffee shop · Quick service · Café	Coffee	140 Daniel Webster Hwy	open
Auntie Anne's Auntie Anne's	Quick service · Bakery	Bakery	80 Premium Outlets Blvd Ste 693	open
Axel's Food and Ice Cream	Dessert	Ice cream / frozen desserts	608 Daniel Webster Hwy	open
Big Kahunas Cafe & Grill	Restaurant (service type not stated)	Caribbean	380 Daniel Webster Hwy	open
Billys Famous Pizza	Restaurant (service type not stated)	Pizza · Italian	380 Daniel Webster Hwy	open
Bite Me Kupcakez	Bakery · Dessert	Dessert · Bakery	4 Mound Ct	open
Buckhead Grill	Restaurant (service type not stated)	Burgers	80 Premium Outlets Blvd	open
Buckley's Great Steaks Great Steak	Restaurant (service type not stated)	Steakhouse · American	438 Daniel Webster Hwy	open
Buckleys Bakery & Cafe Buckley's Bakery & Cafe - Merrimack	Bakery · Coffee shop · Café	Bakery · Coffee	436 Daniel Webster Hwy	open
Burger King Burger King	Quick service	Burgers · American	2 Continental Blvd	open
Charlie's Homestyle Diner	Casual dining	American · Breakfast	600 Daniel Webster Hwy	open
Chicken N Chips	Restaurant (service type not stated) · Quick service	Pizza · Chicken / wings	733 Daniel Webster Hwy	open
Chicken Now	Quick service	Chicken / wings · American	80 Premium Outlets Blvd Suite 698	open
China Max	Restaurant (service type not stated)	Chinese	80 Premium Outlets Blvd	open
Clydesdale Stables	Brewery / taproom		211 Daniel Webster Hwy	open
Crémeux French Patisserie Leonidas	Bakery · Café	French · Coffee · Bakery	707 Milford Rd #3c	open
Cupcake Conspiracy	Bakery	Bakery	583 Daniel Webster Hwy Ste B	open
D and W Pizzeria	Restaurant (service type not stated)	Pizza · Italian · Greek	78 Daniel Webster Hwy	open
D'angelos	Restaurant (service type not stated) · Quick service	Sandwiches · American	1 Executive Park Dr	open
Dairy Queen (Treat) Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	80 Premium Outlets Blvd	open
Dana Stop Market	Specialty food shop · Quick service · Bakery	Sandwiches · Bakery	557 Daniel Webster Hwy	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	456 Daniel Webster Hwy	open
Don Ramon	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	6 Whitney St	open
Dunkin Donuts	Coffee shop	Coffee	570 Daniel Webster Hwy	open
Dunkin Donuts Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	42 Daniel Webster Hwy	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	514 Daniel Webster Hwy	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	308 Daniel Webster Hwy	open
Dunkin' Dunkin'	Bakery · Restaurant (service type not stated) · Dessert · Coffee shop	Dessert · Coffee	80 Continental Blvd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	725 Milford Road	open
El Peco	Bakery	Bakery	416 Daniel Webster Hwy	open
El Tapatio	Restaurant (service type not stated)	Mexican · Latin American (other)	707 Milford Rd	open
Evergreen Hospitality Llc	Restaurant (service type not stated)		515 Daniel Webster Hwy	open
Fortin Drywall	Restaurant (service type not stated)		82 Daniel Webster Hwy	open
Frank's Place	Specialty food shop · Quick service	Sandwiches	454 Daniel Webster Hwy	open
Friendly's Friendly's	Restaurant (service type not stated)	American	710 Milford Rd	open
G.f.m. Corp	Restaurant (service type not stated)		453 Daniel Webster Hwy	open
Gie Restaurant Corp	Restaurant (service type not stated)		707 Milford Rd	open
Giorgio's Ristorante & Bar Giorgio's	Restaurant (service type not stated)	Italian · Mediterranean	707 Milford Rd	open
Green Leaf's & Bananas	Quick service · Restaurant (service type not stated) · Fast casual	Sandwiches · Healthy / salads / bowls	80 Premium Outlets Blvd Ste 697	open
Hayward's Ice Cream Homemade	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	455 Daniel Webster Hwy	open
Heav'nly Donuts Merrimack Heav'nly Donuts Wilmington, MA	Bakery · Dessert · Coffee shop · Café	Dessert · Coffee	1 Continental Blvd	open
Hedgehog Coffee Roasters	Coffee shop	Coffee	19 Star Dr	open
Homestead Restaurant Of Merrimack, Inc	Restaurant (service type not stated)		641 Daniel Webster Hwy	open
Hot Rize Bagel Cafe	Bakery · Coffee shop · Café	Bakery · Coffee	634 Daniel Webster Hwy	open
House of Noodles & Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	559 Daniel Webster Hwy	open
J Morgan Salon Services Llc-sba Small 7a Term	Restaurant (service type not stated)		280 Daniel Webster Hwy Ste B	open
Jade Dragon Restaurant	Restaurant (service type not stated)	Chinese · Asian	515 Daniel Webster Hwy	open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	7 Continental Blvd Unit I-7	open
King Kone	Dessert	Ice cream / frozen desserts · Dessert	336 Daniel Webster Hwy	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	468 Daniel Webster Hwy	open
Law Office Of Joseph Andriolo-sba Small 7a Term	Restaurant (service type not stated)		32 Daniel Webster Hwy	open
Leonidas	Dessert	Dessert	707 Milford Rd	open
Lindt Chocolate Shop Lindt	Dessert	Dessert	80 Premium Outlets Blvd	open
Lindt Chocolate Shop Lindt	Dessert	Dessert	80 Premium Outlets Blvd Space 361	open
Lobster Boat Restaurant	Restaurant (service type not stated)	Seafood · American	453 Daniel Webster Hwy	open
Los Primos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Seafood	3 Amherst Rd	open
Luna Caprese	Dessert · Restaurant (service type not stated)	Dessert	75 Daniel Webster Hwy	open
Marc's Pizza & Subs	Restaurant (service type not stated) · Other	Sandwiches · Pizza	704 Milford Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	9 Dobson Rd	open
Media Solutions	Restaurant (service type not stated)		22 Greeley St Ste 9	open
Merrimack House of Pizza	Restaurant (service type not stated)	Pizza · Italian	563 Daniel Webster Hwy #3	open
Mgb Enterprises, Inc.-sba Small 7a Term	Restaurant (service type not stated)		35 Depot St	open
Mona’s Mediterranean	Restaurant (service type not stated)	Middle Eastern · Mediterranean	480 Daniel Webster Hwy	open
Mr. G's Pizzeria	Restaurant (service type not stated)	Pizza	388 Daniel Webster Hwy	open
MrBeast Burger	Restaurant (service type not stated)	Burgers	710 Milford Rd	open
Newick's Seafood Restaurant	Restaurant (service type not stated)	Seafood	696 Daniel Webster Hwy	open
Papa Gino's Papa Gino's	Restaurant (service type not stated)	Pizza · Italian	3 Continental Blvd	open
Paradise North Restaurant	Restaurant (service type not stated)	American	583 Daniel Webster Hwy, Unit 3	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	727 Milford Rd Hillsborough	open
PizzAroma	Restaurant (service type not stated)	Pizza · Italian	280 Daniel Webster Hwy	open
Pizzico	Restaurant (service type not stated)		7 Continental Blvd	open
Pizzico Ristorante Bar (merrimack)	Restaurant (service type not stated)	Italian	7 Continental Blvd	open
Portofino Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	456 Daniel Webster Hwy	open
Pro Gym Supply Of New England Llc	Restaurant (service type not stated)		33 Elm St Unit F1	open
Qdoba Mexican Grill Qdoba	Quick service	Mexican · Southwestern / Tex-Mex	17C Premium Outlets Blvd Merrimack	open
Sal's Pizza	Restaurant (service type not stated)	Pizza · Italian	501 Daniel Webster Hwy	open
Sarno Sweets	Bakery	Bakery	416 Daniel Webster Hwy	open
Sbarro Merrimack Sbarro	Quick service · Restaurant (service type not stated)	Pizza	80 Premium Outlets Blvd	open
Snickers Sweets and Treats	Dessert		80 Premium Outlets Blvd	open
So Choice	Food truck	American · Sandwiches	20 Blackstone Ct	open
Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee	17-A Premium Outlets Blvd	open
Steam Cafe	Café	Coffee · Sandwiches · Breakfast	380 Daniel Webster Hwy Unit 7	open
SUBWAY	Other	Sandwiches	515 Daniel Webster Hwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7 Continental Blvd I	open
Subway	Other	Sandwiches	140 Daniel Webster Hwy	open
SUBWAY	Other	Sandwiches	27 Old Kings Rd	open
Sweet Bel's Ice Cream & Dessert Creations	Dessert · Bakery	Ice cream / frozen desserts · Bakery	608 Daniel Webster Hwy	open
Sweet Ginger	Bar	Thai · Asian	6 Dobson Way	open
Tb7noci.llc	Restaurant (service type not stated)		416 Daniel Webster Hwy	open
The Biergarten, Merrimack	Brewery / taproom · Restaurant (service type not stated) · Bar		221 Daniel Webster Hwy	open
The Common Man Merrimack The Common Man	Casual dining · Restaurant (service type not stated)	American	304 Daniel Webster Hwy	open
The D.W. Diner	Casual dining	American · Breakfast	416 Daniel Webster Hwy	open
The Elegant Flour Bakery	Bakery	Bakery	435 S Baboosic Lake Rd	open
The Fig and the Olive	Café	Coffee	246 Daniel Webster Hwy	open
The FIRE Coffee House	Juice, smoothie, tea · Bakery	Juice / smoothies · Bakery	515 Daniel Webster Hwy	open
The Homestead Restaurant & Tavern	Bar · Restaurant (service type not stated)		641 Daniel Webster Hwy	open
Thirsty Moose Tap House Thirsty Moose Taphouse - Portsmouth	Casual dining · Bar		360 Daniel Webster Hwy	open
Tomahawk Butchery and Tavern	Specialty food shop · Restaurant (service type not stated) · Quick service · Casual dining · Bar	Sandwiches	454 Daniel Webster Hwy	open
Tortilla Flat	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	595 Daniel Webster Hwy	open
Tucker's Tucker's	Restaurant (service type not stated) · Casual dining	Breakfast · American	360 Daniel Webster Hwy	open
Up in Your Grill	Food truck	BBQ · American	526 Daniel Webster Hwy	open
Villa Fresh Italian Kitchen	Restaurant (service type not stated)	Pizza	80 Premium Outlets Blvd	open
Wendy's	Quick service		6 Whitney St	open
Xing Wang 888 Inc	Restaurant (service type not stated)	Chinese · Asian	707 Milford Rd	open
Ya Mamma's	Restaurant (service type not stated)	Italian · European · American	75 Daniel Webster Hwy	open
Zhongs Restaurant	Restaurant (service type not stated)	Chinese · Asian	559 Daniel Webster Hwy	open
Bubble Bee Milk Tea	Juice, smoothie, tea	Tea / bubble tea	80 Premium Outlets Blvd	closed
New England Country Pies	Bakery	Bakery	736 Milford Rd	closed
The Village Eatery	Restaurant (service type not stated)		583 Daniel Webster Hwy	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	34	34	—	—	—	—	SIC1987
1995	33	33	—	—	—	—	SIC1987
1996	42	42	—	—	—	—	SIC1987
1997	46	46	—	—	—	—	SIC1987
1998	39	35	17	12	6	—	NAICS1997
1999	40	35	17	12	6	—	NAICS1997
2000	43	38	17	15	6	—	NAICS1997
2001	42	37	15	17	5	—	NAICS1997
2002	46	41	18	15	8	—	NAICS1997
2003	46	43	19	16	8	—	NAICS2002
2004	46	42	18	16	8	—	NAICS2002
2005	47	42	18	16	8	—	NAICS2002
2006	48	44	18	18	8	—	NAICS2002
2007	49	46	19	17	10	—	NAICS2002
2008	47	43	17	17	9	—	NAICS2007
2009	51	43	17	16	10	—	NAICS2007
2010	53	44	18	15	11	—	NAICS2007
2011	57	49	19	19	10	—	NAICS2007
2012	58	51	17	22	11	—	NAICS2012
2013	56	49	17	21	10	—	NAICS2012
2014	54	47	18	19	10	—	NAICS2012
2015	55	48	17	20	11	—	NAICS2012
2016	57	50	20	19	11	—	NAICS2012
2017	60	54	18	24	12	—	NAICS2017
2018	60	53	20	21	12	—	NAICS2017
2019	59	53	19	21	13	—	NAICS2017
2020	65	59	19	26	14	—	NAICS2017
2021	63	57	20	23	14	—	NAICS2017
2022	63	57	22	21	14	—	NAICS2022
2023	65	59	24	19	16	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03054. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
03052	2.6 mi	5	2023
03031	4.4 mi	22	2023
03063	4.8 mi	56	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.