BMIE Market 03106
Merrimack County, New Hampshire · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 15,032 2020–2024 ACS 5-year estimate ±49 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,475 2020–2024 ACS 5-year estimate ±294 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 13,374 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,155 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $118,442 2020–2024 ACS 5-year estimate ±10,810 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,661 2020–2024 ACS 5-year estimate ±206 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $408,400 2020–2024 ACS 5-year estimate ±25,973 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 36.0 sq mi Census Gazetteer 2020 |
| Restaurants | 38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03106 |
| Restaurants per 10,000 residents | 19.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +26.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +26.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +65.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 41 (range 37–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.70) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 74 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 76 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 03106. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.70, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Hampshire and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81.7 | 82 | 40% | +32.7 |
| Restaurant Opportunity Score | 63.9 | 64 | 35% | +22.4 |
| Market Momentum Score | 76.0 | 76 | 25% | +19.0 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 15,032 | 77 | 40% | +30.7 |
| Median household income (ACS) | 118,442 | 90 | 40% | +35.9 |
| Households (ACS) | 5,475 | 76 | 20% | +15.1 |
Restaurant Opportunity Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 26.7 | 69 | 35% | +24.1 |
| Restaurants per 10,000 residents (lower = more room) | 25.3 | 26 | 25% | +6.6 |
| Population (ACS) | 15,032 | 77 | 20% | +15.3 |
| Median household income (ACS) | 118,442 | 90 | 20% | +18.0 |
Market Momentum Score: 76 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 26.7 | 82 | 50% | +40.9 |
| 10-year restaurant growth | 26.7 | 69 | 30% | +20.6 |
| 20-year restaurant growth | 65.2 | 73 | 20% | +14.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (72)
By cuisine
Coffee 14 · American 13 · Dessert 8 · Pizza 8 · Bakery 5 · Italian 5 · Juice / smoothies 5 · Sandwiches 5 · Breakfast 3 · Burgers 3 · Asian 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Japanese 2 · Sushi 2 · BBQ 1 · Chinese 1 · Hot dogs 1 · Mexican 1 · Spanish / tapas 1
By type
Restaurant (service type not stated) 38 · Bar 14 · Coffee shop 14 · Quick service 13 · Bakery 11 · Casual dining 11 · Dessert 10 · Juice, smoothie, tea 5 · Café 4 · Other 2 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 99 Restaurants 99 Restaurants | Casual dining · Restaurant (service type not stated) · Bar | American | 1308 Hooksett Rd #28 | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 1273 Hooksett Road | open |
| Aroma Joe's #53 Aroma Joe's Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 3 Chambers Dr | open |
| Asian Breeze | Restaurant (service type not stated) | Asian · Sushi · Japanese | 1328 Hooksett Rd #41 | open |
| Bavaria German Restaurant | Restaurant (service type not stated) | 1461 Hooksett Rd | open | |
| Big Kahunas Smokehouse | Restaurant (service type not stated) | BBQ · American | 1158 Hooksett Rd | open |
| Brick House Drive-In Restaurant | Restaurant (service type not stated) | American | 1391 Hooksett Rd | open |
| Burger King | Restaurant (service type not stated) | Burgers | 1328 Hooksett Rd Ste 1 | open |
| Chantilly's Restaurant and Pub | Casual dining · Bar | American | 1112 Hooksett Rd | open |
| Cider Bellies Doughnuts | Coffee shop · Juice, smoothie, tea · Dessert · Bakery | Coffee · Juice / smoothies · Dessert | 580598 W River Rd | open |
| Clear The Ice Cafe Llc | Restaurant (service type not stated) | 311 West River Rd Ste 3 | open | |
| Cue & Cushion Cue & Cushion Billiards | Bar | 1292 Hooksett Rd | open | |
| Dc's Tavern | Bar | 1100 Hooksett Rd | open | |
| Domino's Pizza Domino's Pizza | Delivery-focused · Quick service | Pizza | 1562 Hooksett Rd | open |
| Dunkin Donuts Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 1 Benton Rd | open |
| Dunkin' | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert | 2521 N River Rd | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 90 West River Road | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 1560 Hooksett Rd | open |
| Dunkin' Dunkin' | Quick service | 1090 Hooksett Road | open | |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 28 W River Rd Circle K | open |
| Dunkin' Donuts | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert | 6 Bell Ave | open |
| El Viajero Tradicional Mexicano | Restaurant (service type not stated) · Casual dining | Mexican · American | 1461 Hooksett Rd | open |
| Freihofer Bakery Outlet | Bakery | Bakery | 3 Eastpoint Dr | open |
| Giovanni's Roast Beef & Pizza | Restaurant (service type not stated) | Pizza · Italian · American | 209 W River Rd | open |
| Good Morning Sales Inc | Coffee shop | Coffee | 272 Londonderry Tpke | open |
| Granite Tapas & Cocktail Lounge | Bar | Spanish / tapas | 1461 Hooksett Rd #6 | open |
| Jade Garden USA Corp | Restaurant (service type not stated) | Chinese | 1271 Hooksett Rd | open |
| Joe & Sandys NY Dogs | Quick service · Restaurant (service type not stated) | Hot dogs | 2 Commerce Dr | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 4 Chambers Drive | open |
| Krispy Krunchy Chicken Krispy Krunchy Chicken | Quick service | 10 Campus Drive | open | |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 10 Campus Dr | open |
| Mangia Italian Deli Cafe | Restaurant (service type not stated) | Italian | 114 Londonderry Tpke | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 1254 Hooksett Rd | open |
| Merrivale Ice Cream | Dessert · Juice, smoothie, tea · Casual dining | Ice cream / frozen desserts · Juice / smoothies · American | 254 W River Rd | open |
| Moose Drool Pub | Bar · Casual dining | 1 K Ave | open | |
| Nakis Pizza & Bar | Restaurant (service type not stated) · Casual dining · Bar | Pizza | 1558 Hooksett Rd | open |
| Neighbors Counter Cafe | Restaurant (service type not stated) | 21 Londonderry Tpke | open | |
| New England's Tap House Grille | Casual dining · Bar | American | 1292 Hooksett Rd | open |
| Nickys Eastern European Street Cuisine | Food truck | 1371 Hooksett Rd | open | |
| NOK VINO | Winery / distillery / taproom | 146 Londonderry Tpke Bldg 3, Unit 23 | open | |
| Panera Bread Panera Bread | Quick service | 1269 Hooksett Rd | open | |
| Penico | Bar | 11 Viewpoint Dr | open | |
| Roots Cafe And Catering Llc | Coffee shop · Restaurant (service type not stated) · Café | Coffee · Breakfast | 9 Riverside St | open |
| Sal's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1329 Hooksett Rd | open |
| Sal's Pizza | Restaurant (service type not stated) | Pizza | 1329 Hooksett Rd | open |
| Second Brook Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | 1100 Hooksett Rd | open | |
| SNHU Last Chapter Pub | Coffee shop · Bar | Coffee | 2500 N River Rd | open |
| Starbucks Starbucks | Restaurant (service type not stated) · Coffee shop · Café | Pizza · Coffee | 100 Quality Dr | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 1277 Hooksett Rd | open |
| Stump Chunks Llc | Casual dining · Bar | 8 Industrial Park Dr | open | |
| Sub Station Sub Station II | Quick service · Restaurant (service type not stated) | Sandwiches | 1292 Hooksett Rd | open |
| Subway Subway | Restaurant (service type not stated) · Quick service | Sandwiches | 140 Bicentennial Dr | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 88 West River Road | open |
| Subway | Other | Sandwiches | 1328 Hooksett Rd | open |
| Subway Subway | Quick service · Other · Restaurant (service type not stated) | Sandwiches | 3 Commerce Dr | open |
| Superskills Hockey Rink | Restaurant (service type not stated) | 600 Quality Dr | open | |
| Supreme House of Pizza | Restaurant (service type not stated) | Pizza · Italian | 1261 Hooksett Rd | open |
| The Cake Fairy USA | Bakery · Dessert | Bakery · Dessert | 114 Londonderry Turnpike | open |
| The Full Scoop | Dessert | Ice cream / frozen desserts | 209 West River Rd | open |
| The Nutrition Craze | Juice, smoothie, tea · Specialty food shop · Coffee shop | Juice / smoothies · Coffee | 1261 Hooksett Rd | open |
| The Pizza Man of Hooksett | Restaurant (service type not stated) | Pizza · Italian | 254 W River Rd | open |
| The Quill | Restaurant (service type not stated) | 2500 N River Rd | open | |
| The Spot Eatery | Restaurant (service type not stated) | Breakfast · American | 1461 Hooksett Rd | open |
| The Taproom | Bar · Restaurant (service type not stated) | American | open | |
| Tucker's Tucker's | Restaurant (service type not stated) · Casual dining | Breakfast · American | 1328 Hooksett Rd | open |
| Walmart Bakery | Bakery | Bakery | 3 Commerce Dr | open |
| Wendy's Wendy's | Quick service | Burgers · American | 206 Quality Dr | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 1328 Hooksett Rd | open |
| Apple Cider Donuts | Café | Coffee | 530 West River Rd | closed |
| Copper Beech Winery | Winery / distillery / taproom | 146 Londonderry Tpke Bldg 3 , Unit 23 | closed | |
| Copper Jacket Cafe | Café | Coffee | 1158 Hooksett Rd | closed |
| Hi-way Diner The Common Man Roadside Market & Deli | Quick service · Casual dining · Restaurant (service type not stated) | American | 530 West River Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 20 | 19 | — | — | — | 1 | SIC1987 |
| 1995 | 20 | 20 | — | — | — | — | SIC1987 |
| 1996 | 18 | 18 | — | — | — | — | SIC1987 |
| 1997 | 20 | 20 | — | — | — | — | SIC1987 |
| 1998 | 25 | 24 | 9 | 10 | 4 | — | NAICS1997 |
| 1999 | 25 | 24 | 11 | 10 | 2 | — | NAICS1997 |
| 2000 | 25 | 23 | 8 | 12 | 2 | 1 | NAICS1997 |
| 2001 | 22 | 20 | 8 | 10 | 1 | 1 | NAICS1997 |
| 2002 | 21 | 20 | 6 | 10 | 3 | — | NAICS1997 |
| 2003 | 24 | 23 | 9 | 10 | 4 | — | NAICS2002 |
| 2004 | 24 | 23 | 8 | 12 | 3 | — | NAICS2002 |
| 2005 | 26 | 25 | 8 | 14 | 3 | — | NAICS2002 |
| 2006 | 24 | 23 | 7 | 13 | 3 | — | NAICS2002 |
| 2007 | 29 | 28 | 10 | 14 | 4 | — | NAICS2002 |
| 2008 | 28 | 24 | 5 | 15 | 4 | — | NAICS2007 |
| 2009 | 32 | 26 | 6 | 16 | 4 | — | NAICS2007 |
| 2010 | 32 | 26 | 6 | 16 | 4 | — | NAICS2007 |
| 2011 | 36 | 29 | 8 | 17 | 4 | — | NAICS2007 |
| 2012 | 35 | 30 | 10 | 15 | 5 | — | NAICS2012 |
| 2013 | 35 | 30 | 11 | 14 | 5 | — | NAICS2012 |
| 2014 | 36 | 30 | 11 | 14 | 5 | — | NAICS2012 |
| 2015 | 36 | 30 | 9 | 16 | 5 | — | NAICS2012 |
| 2016 | 34 | 28 | 9 | 14 | 5 | — | NAICS2012 |
| 2017 | 34 | 29 | 10 | 14 | 5 | — | NAICS2017 |
| 2018 | 36 | 30 | 10 | 14 | 6 | — | NAICS2017 |
| 2019 | 36 | 30 | 8 | 17 | 5 | — | NAICS2017 |
| 2020 | 38 | 33 | 10 | 17 | 6 | — | NAICS2017 |
| 2021 | 41 | 35 | 11 | 17 | 7 | — | NAICS2017 |
| 2022 | 42 | 37 | 12 | 18 | 7 | — | NAICS2022 |
| 2023 | 43 | 38 | 12 | 19 | 7 | — | NAICS2022 |
Nearby markets (within 5 miles)
| ZCTA | Distance | Restaurants | Year |
|---|---|---|---|
| 03104 | 5.0 mi | 35 | 2023 |