BMIE Market 03234

Merrimack County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,939 2020–2024 ACS 5-year estimate ±27 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,926 2020–2024 ACS 5-year estimate ±152 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,572 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,841 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$97,941 2020–2024 ACS 5-year estimate ±13,256 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,212 2020–2024 ACS 5-year estimate ±437 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$338,400 2020–2024 ACS 5-year estimate ±19,116 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	34.4 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03234
Restaurants per 10,000 residents	17.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+62.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+44.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+44.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+225.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	68 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	82 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 03234. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.18, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Hampshire and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.0	68	40%	+27.2
Restaurant Opportunity Score	61.7	62	35%	+21.6
Market Momentum Score	82.0	82	25%	+20.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,939	60	40%	+24.1
Median household income (ACS)	97,941	80	40%	+31.8
Households (ACS)	1,926	60	20%	+12.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	44.4	79	35%	+27.6
Restaurants per 10,000 residents (lower = more room)	26.3	25	25%	+6.2
Population (ACS)	4,939	60	20%	+12.0
Median household income (ACS)	97,941	80	20%	+15.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	62.5	93	50%	+46.3
10-year restaurant growth	44.4	79	30%	+23.6
20-year restaurant growth	44.4	61	20%	+12.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (18)

By cuisine

Coffee 4 · Pizza 4 · American 3 · Italian 3 · Bakery 2 · Burgers 2 · Dessert 2 · Sandwiches 2 · Asian 1 · Chinese 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 7 · Quick service 5 · Bakery 4 · Coffee shop 4 · Dessert 3 · Bar 2 · Café 2 · Brewery / taproom 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Aroma Joe's Coffee Aroma Joe's Coffee	Coffee shop · Café	Coffee	929 Suncook Valley Hwy	open
BB's Scoops AKA BB's Hot Bites -N- Cool Delights	Dessert · Juice, smoothie, tea · Food truck	Ice cream / frozen desserts · Juice / smoothies	BB's Scoops Rt 28 Epsom NH	open
Blasty Bough Brewing Company	Brewery / taproom · Bar		3 Griffin Rd	open
Country Cook’n At The Circle Restaurant The Circle Restaurant	Restaurant (service type not stated)	American	935 Suncook Valley Hwy S	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	6 Horse Corner Rd	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	1918 Dover Rd	open
Epsom House of Pizza	Restaurant (service type not stated)	Pizza · Italian	940 Suncook Valley Hwy S	open
Georgina’s Pizzeria	Restaurant (service type not stated)	Pizza · Italian	1062 Dover Rd	open
Hill Top Pizzeria	Bar	Pizza	1724 Dover Rd	open
Louie's Pizza and Italian Grille Louie's Pizza	Restaurant (service type not stated)	Pizza · Italian		open
McDonald's McDonald's	Quick service	Burgers · American	1881 Dover Rd	open
New Happy Family	Restaurant (service type not stated)	Chinese · Asian	943 Suncook Valley Hwy S	open
Spread the JOY Cottage Bakery	Bakery	Bakery	441 Black Hall Rd	open
SUBWAY	Other	Sandwiches	Epsom Traffic Cir.	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1915 Dover Rd	open
Wendy's Wendy's	Quick service	Burgers · American	1924 Dover Road	open
White Mountain Gourmet Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	PO Box 537	open
Wiley Management, Inc.	Restaurant (service type not stated)		2121 Dover Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	6	6	—	—	—	—	SIC1987
1996	6	6	—	—	—	—	SIC1987
1997	7	7	—	—	—	—	SIC1987
1998	8	8	4	3	1	—	NAICS1997
1999	7	7	3	3	1	—	NAICS1997
2000	6	6	3	2	1	—	NAICS1997
2001	7	7	4	2	1	—	NAICS1997
2002	7	7	4	2	1	—	NAICS1997
2003	9	9	4	4	1	—	NAICS2002
2004	6	6	2	3	1	—	NAICS2002
2005	6	6	2	3	1	—	NAICS2002
2006	6	6	2	3	1	—	NAICS2002
2007	6	6	2	3	1	—	NAICS2002
2008	8	8	2	5	1	—	NAICS2007
2009	8	8	2	5	1	—	NAICS2007
2010	8	8	2	5	1	—	NAICS2007
2011	8	8	2	5	1	—	NAICS2007
2012	9	9	2	6	1	—	NAICS2012
2013	10	9	2	6	1	—	NAICS2012
2014	11	10	3	5	2	—	NAICS2012
2015	10	10	3	6	1	—	NAICS2012
2016	10	10	2	7	1	—	NAICS2012
2017	9	9	3	5	—	—	NAICS2017
2018	8	8	3	4	—	—	NAICS2017
2019	8	8	3	4	—	—	NAICS2017
2020	8	8	3	4	—	—	NAICS2017
2021	10	10	3	5	—	—	NAICS2017
2022	13	12	3	7	—	—	NAICS2022
2023	13	13	3	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03234. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
03275	4.4 mi	13	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.