BMIE Market 03275

Merrimack County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,205 2020–2024 ACS 5-year estimate ±39 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,791 2020–2024 ACS 5-year estimate ±303 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,437 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,753 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,910 2020–2024 ACS 5-year estimate ±12,675 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,236 2020–2024 ACS 5-year estimate ±294 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$336,500 2020–2024 ACS 5-year estimate ±16,817 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	43.0 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03275
Restaurants per 10,000 residents	12.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-13.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+8.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+18.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+62.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	17 (range 13–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.34) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	33 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 03275. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.34, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Hampshire and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.4	70	40%	+28.2
Restaurant Opportunity Score	63.7	64	35%	+22.3
Market Momentum Score	32.9	33	25%	+8.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,205	74	40%	+29.4
Median household income (ACS)	82,910	66	40%	+26.2
Households (ACS)	4,791	74	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	8.3	53	35%	+18.4
Restaurants per 10,000 residents (lower = more room)	10.7	70	25%	+17.5
Population (ACS)	12,205	74	20%	+14.7
Median household income (ACS)	82,910	66	20%	+13.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 33 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-13.3	16	50%	+8.2
10-year restaurant growth	8.3	53	30%	+15.8
20-year restaurant growth	18.2	44	20%	+8.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

American 6 · Dessert 5 · Coffee 4 · Pizza 4 · Bakery 3 · Italian 3 · Breakfast 2 · Sandwiches 2 · Asian 1 · Chinese 1 · Ice cream / frozen desserts 1

By type

Restaurant (service type not stated) 15 · Casual dining 6 · Bakery 5 · Dessert 5 · Bar 4 · Quick service 4 · Coffee shop 3 · Café 2 · Brewery / taproom 1 · Food truck 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
All Fired Up Pizza Co.	Food truck		47 Whittemore Rd	open
Allenstown Country Diner Allenstown Country Diner	Casual dining	American · Breakfast	85 Allenstown Rd	open
American Yeast Sales	Restaurant (service type not stated)		331 Commerce Way	open
Angels Table	Restaurant (service type not stated)		85 Glass St	open
Associated Grocers of New England	Restaurant (service type not stated)		11 Cooperative Way	open
Betty Mabel's Garden	Bakery	Bakery	200 River Rd	open
Big Ben Pizzeria	Restaurant (service type not stated)	Pizza · Italian	139 Main St	open
Casco Food Equipment Svc Inc	Restaurant (service type not stated)		32 Library St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	16 Sheep Davis Rd	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	43 Allenstown Rd	open
Famous Village Pizza	Restaurant (service type not stated)	Pizza	116 Main St	open
Friend's Diner	Restaurant (service type not stated)	American	85 Allenstown Rd	open
Jacques Pastry Shop	Bakery · Dessert	Bakery · Dessert	128 Main St	open
Justin William Confections	Dessert	Dessert	128 Main St	open
Kimball's Cav'ern Family Sports Restaurant	Bar · Restaurant (service type not stated) · Casual dining	Pizza	351 Pembroke St	open
Lang's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	510 Pembroke St	open
McDonald's McDonald's	Quick service		77 Turnpike St	open
Mei's Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	117 Main St	open
Nadine's Bakery Cafe	Café · Bakery	Coffee · Breakfast · Bakery	1 Monroe Avenue	open
Oddball Brewing	Brewery / taproom · Bar		6 Glass St	open
Olympus Pizza	Restaurant (service type not stated)	Pizza · Italian	42 Allenstown Rd	open
Patz	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	134 Main St	open
Pembroke City Limits	Casual dining · Restaurant (service type not stated) · Bar		134 Main St	open
Rock On Diner	Casual dining	American	141 Main St	open
Rooster's Tavern	Bar	American	26 Gilbert Rd	open
Shirley's Kitchen	Restaurant (service type not stated) · Casual dining	American	141 Main St	open
Subway	Other	Sandwiches	66 School St	open
The Broken Yolk Country Diner	Restaurant (service type not stated)		85 Allenstown Rd	open
The Vintage Cup Coffee Co.	Coffee shop · Café	Coffee	49 Glass St	open
Veano's Italian Kitchen	Restaurant (service type not stated) · Casual dining	Italian · American	16 Sheep Davis Rd	open
Usa Automotive Repair	Restaurant (service type not stated)		141 Pembroke St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	8	—	—	—	1	SIC1987
1995	8	7	—	—	—	1	SIC1987
1996	10	9	—	—	—	1	SIC1987
1997	11	10	—	—	—	1	SIC1987
1998	13	11	6	2	3	—	NAICS1997
1999	9	7	4	—	3	—	NAICS1997
2000	9	8	4	1	3	—	NAICS1997
2001	9	8	5	—	3	—	NAICS1997
2002	7	7	5	—	2	—	NAICS1997
2003	11	11	6	4	1	—	NAICS2002
2004	14	13	6	5	2	1	NAICS2002
2005	11	11	4	5	2	—	NAICS2002
2006	11	11	3	7	1	—	NAICS2002
2007	12	12	4	7	1	—	NAICS2002
2008	13	13	4	7	2	—	NAICS2007
2009	15	15	6	7	2	—	NAICS2007
2010	14	14	7	5	2	—	NAICS2007
2011	12	12	4	6	2	—	NAICS2007
2012	12	12	5	5	2	—	NAICS2012
2013	12	12	6	5	1	—	NAICS2012
2014	10	10	5	4	1	—	NAICS2012
2015	10	10	5	4	1	—	NAICS2012
2016	9	9	5	3	1	—	NAICS2012
2017	13	13	7	4	—	—	NAICS2017
2018	15	15	7	6	—	—	NAICS2017
2019	15	15	7	6	—	—	NAICS2017
2020	13	13	6	4	3	—	NAICS2017
2021	14	14	7	5	—	—	NAICS2017
2022	13	13	6	5	—	—	NAICS2022
2023	16	13	7	3	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03275. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
03234	4.4 mi	13	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.