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BMIE Market 03253

Belknap County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)6,707
2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3,009
2020–2024 ACS 5-year estimate ±212 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count6,219
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units4,690
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$84,719
2020–2024 ACS 5-year estimate ±19,996 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age55.7
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,149
2020–2024 ACS 5-year estimate ±304 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$482,700
2020–2024 ACS 5-year estimate ±49,645 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area37.5 sq mi
Census Gazetteer 2020
Restaurants21
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03253
Restaurants per 10,000 residents33.8
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-8.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-12.5%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+16.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-12.5%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202818 (range 15–21)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.54) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score45 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score66 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score37 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score24 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score66.46640%+26.6
Restaurant Opportunity Score37.23735%+13.0
Market Momentum Score23.62425%+5.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)6,7076540%+26.0
Median household income (ACS)84,7196840%+27.1
Households (ACS)3,0096720%+13.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-12.51735%+5.9
Restaurants per 10,000 residents (lower = more room)31.31925%+4.7
Population (ACS)6,7076520%+13.0
Median household income (ACS)84,7196820%+13.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 24 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-8.72050%+9.8
10-year restaurant growth-12.51730%+5.1
20-year restaurant growth16.74420%+8.7
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (43)

By cuisine

American 11 · Coffee 6 · Dessert 6 · Bakery 4 · Breakfast 4 · Italian 3 · Pizza 3 · Sandwiches 3 · Burgers 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Japanese 2 · Juice / smoothies 2 · Mexican 2 · Seafood 2 · Asian 1 · BBQ 1 · Latin American (other) 1 · Sushi 1

By type

Restaurant (service type not stated) 22 · Dessert 7 · Bar 6 · Bakery 5 · Casual dining 5 · Café 4 · Quick service 4 · Coffee shop 3 · Brewery / taproom 2 · Fast casual 2 · Food truck 2 · Juice, smoothie, tea 2 · Specialty food shop 1 · Other 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
48 Main Cafe & CreperieCafé · Restaurant (service type not stated)Breakfast · Coffee94 Main Stopen
Angry Hog BarbecueRestaurant (service type not stated)BBQ62 Main Stopen
Ben & Jerry's Ben & Jerry'sDessertIce cream / frozen desserts · Dessert312 Daniel Webster Hwyopen
Bento SushiRestaurant (service type not stated)Japanese · Sushi38 NH-25 #5, NH 25open
Blissful Cafe & BakeryCafé · Dessert · BakeryCoffee · Dessert · Bakery312 Daniel Webster Hwyopen
CampRestaurant (service type not stated)American298 Daniel Webster Hwyopen
Cider Bellies DoughnutsBakery · DessertDessert · Bakery18 Quarry Rdopen
Copper Kettle TavernBarAmerican233 Daniel Webster Hwyopen
Domino's Pizza Domino'sQuick service38 NH Route 25 unit 24Aopen
Dunkin' Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee55 NH Rte 25open
Ensō Japanese Steak HouseRestaurant (service type not stated)Japanese · Asian2 Pleasant Stopen
FlurriesDessert · Casual dining · BarIce cream / frozen desserts · Burgers · Mexican41 NH Rte 25open
Frog Rock TavernBar67 Main Stopen
George's DinerCasual diningAmerican10 Plymouth Stopen
Giuseppe's Pizzeria & RistoranteRestaurant (service type not stated)Italian · Pizza312 Daniel Webster Hwyopen
Gnerre Projects, IncRestaurant (service type not stated)312 Daniel Webster Hwy Ste 13open
Hart's Turkey Farm RestaurantRestaurant (service type not stated)American233 Daniel Webster Hwyopen
Hermit Woods Winery & EateryWinery / distillery / taproom · Quick service · Specialty food shopSandwiches72 Main Stopen
Identity Coffee Co. Meredith, NHCoffee shopCoffeeDaniel Webster Hwyopen
Kettlehead brewing company Meredith Kettlehead BrewingBrewery / taproom · Casual dining · Bar8 Plymouth Stopen
LagoRestaurant (service type not stated)Italian · American1 RT-25open
Lakehouse at Church Landing The Common ManRestaurant (service type not stated) · Casual dining · BarBreakfast · American15 Lake Shore Dropen
Lakeside Deli & GrilleRestaurant (service type not stated)American2 Pleasant Stopen
Lee's Candy KitchenDessertDessert312 Daniel Webster Hwyopen
Let Them Eat CakeBakery · DessertBakery · Dessert258 Meredith Center Rdopen
Little Barn FarmFood truck458 NH-104open
Louie's Famous PizzaRestaurant (service type not stated)Pizza71 NH Route 104open
McDonald's McDonald'sQuick serviceBurgers · Breakfast209 Daniel Webster Hwyopen
Mello Moose Coffee HouseCoffee shop · Café · BakeryCoffee · Bakery136 Daniel Webster Hwyopen
Ooo La La Creative CakesRestaurant (service type not stated)31 Lang St Fl 2open
Pie Guys PizzeriaRestaurant (service type not stated)Pizza · Italian71 NH-104open
Sals Fresh SeafoodFood truckSeafood18 Quarry Rdopen
Sub CrazyFast casual · Restaurant (service type not stated)Sandwiches · Healthy / salads / bowls5 Mill Stopen
SubwayOtherSandwiches54 NH Route 25open
Sunshine and Pa'sRestaurant (service type not stated)American11 Main Stopen
The Breeze by the BayRestaurant (service type not stated)Seafood · American7 Main Stopen
The Lakeview TavernRestaurant (service type not stated)7 Main Stopen
The Wellness BarJuice, smoothie, tea · Fast casualJuice / smoothies · Healthy / salads / bowls73 Main Stopen
The Winni Juice BoxJuice, smoothie, tea · Restaurant (service type not stated) · Casual diningJuice / smoothies · AmericanKeller Williams/Citizens Bank, Parking Lot, 66 NH-25open
Town Docks Restaurant The Common ManRestaurant (service type not stated)American289 Daniel Webster Hwyopen
Twin Barns Brewing Co - MeredithBrewery / taproom · Bar194 Daniel Webster Hwyopen
Vida At The LakeRestaurant (service type not stated)Mexican · Latin American (other)48 Main Stopen
Waterfall CafeCafé · Restaurant (service type not stated)Breakfast · Coffee312 Daniel Webster Hwyopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19942424————SIC1987
19952424————SIC1987
19962322———1SIC1987
19972221———1SIC1987
1998212012351NAICS1997
1999222112541NAICS1997
2000232111731NAICS1997
2001282514641NAICS1997
200220171142—NAICS1997
200321181062—NAICS2002
200423201253—NAICS2002
200526231553—NAICS2002
200626231553—NAICS2002
200722201433—NAICS2002
200822211533—NAICS2007
200922201532—NAICS2007
201023211443—NAICS2007
201126241365—NAICS2007
201223211155—NAICS2012
201327241176—NAICS2012
201428251285—NAICS2012
201527241185—NAICS2012
201625221363—NAICS2012
201724211263—NAICS2017
201828231364—NAICS2017
201924211164—NAICS2017
202025221174—NAICS2017
20212319964—NAICS2017
202224221264—NAICS2022
202324211065—NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03253. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
032463.9 mi572023
032265.0 mi42023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.