BMIE Market 03833

Rockingham County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,817 2020–2024 ACS 5-year estimate ±244 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,111 2020–2024 ACS 5-year estimate ±380 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,955 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,668 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$119,393 2020–2024 ACS 5-year estimate ±10,241 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,871 2020–2024 ACS 5-year estimate ±200 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$480,500 2020–2024 ACS 5-year estimate ±19,500 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	48.5 sq mi Census Gazetteer 2020
Restaurants	48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03833
Restaurants per 10,000 residents	17.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+23.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+41.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+23.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	53 (range 48–58) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.57) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	74 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 03833. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.57, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Hampshire and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.2	86	40%	+34.5
Restaurant Opportunity Score	66.4	66	35%	+23.2
Market Momentum Score	63.3	63	25%	+15.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,817	84	40%	+33.5
Median household income (ACS)	119,393	90	40%	+36.0
Households (ACS)	9,111	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	23.1	66	35%	+23.0
Restaurants per 10,000 residents (lower = more room)	21.0	35	25%	+8.7
Population (ACS)	22,817	84	20%	+16.7
Median household income (ACS)	119,393	90	20%	+18.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.7	63	50%	+31.7
10-year restaurant growth	23.1	66	30%	+19.7
20-year restaurant growth	41.2	59	20%	+11.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (112)

By cuisine

Coffee 19 · American 18 · Dessert 15 · Bakery 11 · Sandwiches 11 · Asian 7 · Ice cream / frozen desserts 5 · Italian 5 · Pizza 5 · Thai 5 · BBQ 4 · Burgers 4 · Juice / smoothies 4 · Japanese 3 · Healthy / salads / bowls 2 · Latin American (other) 2 · Mexican 2 · Seafood 2 · Sushi 2 · British / Irish pub food 1 · Caribbean 1 · Chicken / wings 1 · Chinese 1 · European 1 · Hawaiian / Pacific 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 63 · Bar 17 · Café 17 · Dessert 17 · Bakery 14 · Quick service 10 · Casual dining 9 · Coffee shop 9 · Specialty food shop 6 · Brewery / taproom 5 · Juice, smoothie, tea 4 · Other 2 · Catering 1 · Delivery-focused 1 · Fast casual 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Amato’s Exeter, NH Amato's	Quick service		158 Epping Road	open
Ambrose	Restaurant (service type not stated)	American	6 Front St	open
Ani's Bagel Cafe	Bakery · Café	Bakery · Coffee	12 Hampton Rd	open
Aroma Joe's Aroma Joe's Auburn Maine	Coffee shop · Restaurant (service type not stated) · Dessert · Café · Bakery	Coffee · Dessert	6 McKay Dr	open
Aroma Joe's Coffee Aroma Joe's Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	31 Portsmouth Ave	open
Aye,Yo! Foods	Restaurant (service type not stated) · Delivery-focused		64 Lincoln St	open
Bento Sushi	Restaurant (service type not stated)	Japanese · Sushi	141 Portsmouth Ave	open
Billingsgate Event Catering	Specialty food shop · Restaurant (service type not stated) · Quick service	BBQ · Sandwiches	161 Water St	open
Boogalows	Restaurant (service type not stated)	Caribbean	98 Amesbury Rd	open
Brew Brew	Coffee shop · Restaurant (service type not stated) · Café	Coffee	313 NH-125	open
Brick Brothers Inc	Restaurant (service type not stated)		137 Epping Rd	open
Brookside Market & Deli	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches · Chicken / wings	51 Hampton Rd	open
Capital Thai Kitchen and Bar	Bar	Thai · Asian	97 Water St	open
Cheesecake.com	Dessert	Dessert	266 Route 125	open
Cherry Bomb Cookie Co.	Bakery · Dessert	Bakery · Dessert	58 Hilton Ave	open
Chili's Grill & Bar	Restaurant (service type not stated)	BBQ	4 Ashbrook Rd	open
Clyde's Cupcakes	Bakery · Dessert	Bakery · Dessert	104 Epping Rd	open
Comfort Baking Company	Bakery · Juice, smoothie, tea · Café	Bakery · Juice / smoothies · Coffee	75 Portsmouth Ave	open
D Squared Java	Coffee shop · Restaurant (service type not stated) · Café	Coffee	155 Water St	open
Day Student Grill	Casual dining · Bar	American	21 Tan Ln	open
Deep Meadow Variety, Inc	Café · Restaurant (service type not stated)	Coffee	1 Deep Meadow Ln	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	191 Epping Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	61 Portsmouth Ave	open
Enna Chocolate	Dessert · Coffee shop · Café	Dessert · Coffee	152 Front St	open
Everyday's A Sundae	Dessert · Quick service	Ice cream / frozen desserts	108 Route 125	open
Exeter Apothecary	Bar		163 Water St	open
Exeter Lobster Boat, Llc	Restaurant (service type not stated)		75 Portsmouth Ave	open
Exeter Restaurant Group Inc	Restaurant (service type not stated)		93 Portsmouth Ave	open
Exeter Station	Restaurant (service type not stated)		60 Lincoln St	open
Fat Hen Brewing Company	Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar		150 Front St	open
Five Frogs Farm	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	43 Wild Pasture Rd	open
Fort Brendo	Bar		2 Dow Ln	open
Front Row Restaurant + Bar	Restaurant (service type not stated)	Italian	137 Epping Rd	open
Good Karma Cafe	Café	Coffee	56 Lincoln St	open
Goody Cole's Smokehouse	Restaurant (service type not stated)		50 Lincoln St	open
Goody Coles Smokehouse & Catering Co.	Catering	BBQ · American	374 NH-125	open
Grill on the Hill	Restaurant (service type not stated)		58 Jady Hill Ave	open
H&m Pizza Plus Inc	Restaurant (service type not stated)		92 Portsmouth Ave	open
H. E. MacMahon's	Bar		Lyford Lane	open
Hammersmith Sandwich Company	Restaurant (service type not stated)	Sandwiches	26 Water St Apt 6	open
Heav'nly Donuts Heav'nly Donuts-Bradford	Bakery · Dessert	Dessert · Bakery	44 NH-125	open
Hemingway's	Restaurant (service type not stated)	American	Water St	open
Hippie Chick Bakery	Bakery · Dessert	Bakery · Dessert	118 South Rd	open
Huntspoint BBQ	Restaurant (service type not stated)	BBQ · American	114 Calef Hwy	open
II Cornicello	Restaurant (service type not stated) · Casual dining · Bar	Italian · American	11 Water St	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	141 Portsmouth Ave	open
K and H Kitchen	Restaurant (service type not stated)		100 Domain Dr	open
K.P. Ryan's Irish Pub Ryan's Pub	Bar	British / Irish pub food		open
Khaophums II	Restaurant (service type not stated)	Thai · Asian	1 Portsmouth Ave	open
La Cascade Du Chocolat	Dessert	Dessert	109 Water St	open
Laney & Lu	Café	Coffee	26 Water St	open
Las Olas Taqueria Las Olas Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	30 Portsmouth Ave	open
Lee Frank's Lee Frank’s South Berwick	Restaurant (service type not stated)	Burgers · American	75 Portsmouth Ave	open
Lexie's Exeter Lexie's Landing	Restaurant (service type not stated)	Burgers · American	82 Lincoln St	open
Loaf & Ladle	Restaurant (service type not stated)		9 Water St	open
Lobster Boat Restaurant	Restaurant (service type not stated)	Seafood	75 Portsmouth Ave	open
Margaritas Mexican Restaurant Margaritas Mexican Restaurants	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	93 Portsmouth Ave	open
McDonald's McDonald's	Quick service	Burgers · American	148 Portsmouth Ave	open
Me and Ollie's Bakery and Cafe	Bakery · Café	Bakery · Sandwiches · Coffee	64 Water St	open
Memories on Lincoln	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	64 Lincoln St	open
Moe's Italian Sandwiches Moe's Italian Sandwiches	Specialty food shop · Quick service	Sandwiches · Italian	75 Portsmouth Ave	open
Moonrise Croissanterie	Bakery · Dessert	Bakery · Dessert	235 S Rd	open
Nadeau's Subs Salads Wraps Nadeau's Subs Salads Wraps	Specialty food shop · Fast casual · Quick service	Sandwiches · Healthy / salads / bowls	48 Portsmouth Ave	open
New England Pizza	Restaurant (service type not stated)	Pizza	92 Portsmouth Ave # NH-108	open
Nobl Coffee Llc	Restaurant (service type not stated)		41 Industrial Dr Ste 9	open
Nouria's Kitchen Featuring Amato's	Other	Sandwiches	158 Epping Rd	open
OBA Noodle Bar	Restaurant (service type not stated)	Thai · Japanese · Asian	69 Water St	open
Ohana Kitchen Ohana Kitchen	Restaurant (service type not stated)	Hawaiian / Pacific · Asian	75 Portsmouth Ave	open
Otis Restaurant	Restaurant (service type not stated)	American	4 Front St	open
OTTO OTTO	Restaurant (service type not stated) · Casual dining	American · European	33 Water St	open
Pad Thai	Restaurant (service type not stated)	Thai	1 Portsmouth Ave	open
Penang & Tokyo	Restaurant (service type not stated)	Asian	97 Water St	open
Pimentos Restaurant and Lounge	Restaurant (service type not stated)	American	69 Water St	open
Pine Garden	Restaurant (service type not stated)	Chinese · Asian	85 Portsmouth Ave	open
Pizza Academy	Restaurant (service type not stated)	Pizza · Italian	159 Front St	open
Power Play Cafe	Restaurant (service type not stated)		40 Industrial Dr	open
RD's Ice Cream	Dessert · Quick service	Ice cream / frozen desserts · Dessert	100 Water St	open
Rolleyholers	Bakery	Bakery	92 Portsmouth Ave Ste 2	open
Romeo's Romeo's Pizza	Restaurant (service type not stated)	Pizza · Italian	72 Lincoln St	open
Salmon House Llc	Restaurant (service type not stated)		120 Front St	open
Sawbelly Brewing	Brewery / taproom · Restaurant (service type not stated)		156 Epping Rd	open
Sea Dog Brewing Company Sea Dog Bangor	Brewery / taproom · Casual dining · Bar		9 Water St	open
Seacoast Brewing Llc	Restaurant (service type not stated)		156 Epping Rd	open
Shooters Pub	Bar		6 Columbus Ave	open
SNOWFOX Sushi Bento Sushi	Restaurant (service type not stated)	Japanese · Sushi	141 Portsmouth Ave	open
St Anthony's Bakery	Bakery · Coffee shop · Café	Bakery · Coffee	231 Water St	open
Station 19	Restaurant (service type not stated)	American	37 Water St	open
Steve's diner	Casual dining · Restaurant (service type not stated)	American	100 Portsmouth Ave	open
Stillwells Riverwalk Ice Cream Stillwells Riverwalk Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	McReel Building, 190 Water St	open
Stone Soup Enterprise, Inc	Restaurant (service type not stated)		8 Clifford St	open
STREET Exeter	Food truck · Restaurant (service type not stated) · Casual dining · Bar		8 Clifford St	open
Sunny Cafe	Café	Coffee	26 Water St #6	open
Supreme Pizza & Seafood	Restaurant (service type not stated)	Pizza · Seafood · Sandwiches	134 Front St Ste A	open
Szechuan Taste	Restaurant (service type not stated)	Asian · Thai	42 Water St	open
Tavern At Rivers Edge	Restaurant (service type not stated)	American	163 Water St	open
The Big Bean Exeter	Café · Restaurant (service type not stated) · Bar	Coffee	163 Water St	open
The Chocolatier	Dessert	Dessert	27 Water St	open
The Czar's Brewery	Brewery / taproom · Bar		2 Center St	open
The Farm At Eastmans Corner	Café · Restaurant (service type not stated)	Coffee	267 South Rd	open
The Green Bean	Other	Sandwiches	33 Water St	open
The Inkwell Coffee House	Coffee shop · Restaurant (service type not stated) · Café	Coffee	55 Water St	open
The Moon	Restaurant (service type not stated)	Healthy / salads / bowls	8 Clifford St	open
Thirsty Moose Taphouse - Exeter Thirsty Moose Taphouse - Portsmouth	Casual dining · Bar	American	72 Portsmouth Ave	open
Toss N Sauce	Restaurant (service type not stated)	Pizza	313 Route 125	open
Trackside Cafe	Casual dining · Restaurant (service type not stated) · Café	American · Coffee	66 Lincoln St	open
Twin Lanterns Dairy Bar	Dessert	Ice cream / frozen desserts · Dessert · Burgers	239 Amesbury Rd	open
Vino e Vivo	Bar		163 Water St	open
Watson's Pub	Bar		48 Watson Rd	open
XALER Homebrewing Supplies, LLC	Brewery / taproom · Bar		335 RT-125	open
Billingsgate Deli and Event Catering	Specialty food shop · Restaurant (service type not stated) · Quick service	BBQ · Sandwiches	161 Water St	closed
Donut Love	Bakery · Dessert	Dessert	113 Water St	closed
Rogan's Village Bake Shop	Bakery	Bakery	31 Portsmouth Ave # 2	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	39	39	—	—	—	—	SIC1987
1995	34	34	—	—	—	—	SIC1987
1996	33	33	—	—	—	—	SIC1987
1997	38	38	—	—	—	—	SIC1987
1998	35	31	11	14	6	—	NAICS1997
1999	41	37	15	16	6	—	NAICS1997
2000	41	36	16	14	6	—	NAICS1997
2001	38	33	13	15	5	—	NAICS1997
2002	41	36	16	15	5	—	NAICS1997
2003	37	34	15	14	5	—	NAICS2002
2004	38	36	14	17	5	—	NAICS2002
2005	39	35	13	18	4	2	NAICS2002
2006	40	37	17	16	4	1	NAICS2002
2007	44	41	23	13	5	1	NAICS2002
2008	41	39	18	14	7	—	NAICS2007
2009	40	37	17	14	6	—	NAICS2007
2010	39	36	16	16	4	—	NAICS2007
2011	41	37	18	14	5	—	NAICS2007
2012	40	37	17	14	6	—	NAICS2012
2013	42	39	17	13	9	—	NAICS2012
2014	42	39	17	13	9	—	NAICS2012
2015	47	44	20	12	12	—	NAICS2012
2016	52	48	21	14	13	—	NAICS2012
2017	50	45	18	17	10	—	NAICS2017
2018	49	45	21	14	10	—	NAICS2017
2019	47	43	20	13	10	—	NAICS2017
2020	51	47	23	13	11	—	NAICS2017
2021	50	45	19	14	12	—	NAICS2017
2022	56	50	24	13	13	—	NAICS2022
2023	53	48	22	12	14	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03833. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
03856	4.2 mi	4	2023
03885	4.6 mi	12	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.