BMIE Market 03885

Rockingham County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,754 2020–2024 ACS 5-year estimate ±25 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,025 2020–2024 ACS 5-year estimate ±159 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,261 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,864 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$151,998 2020–2024 ACS 5-year estimate ±20,080 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.6 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,511 2020–2024 ACS 5-year estimate ±377 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$655,400 2020–2024 ACS 5-year estimate ±36,368 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.1 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03885
Restaurants per 10,000 residents	17.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+71.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 8–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	73 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 03885. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.16, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Hampshire and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.7	79	40%	+31.5
Restaurant Opportunity Score	67.5	68	35%	+23.6
Market Momentum Score	72.6	73	25%	+18.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,754	67	40%	+26.8
Median household income (ACS)	151,998	96	40%	+38.5
Households (ACS)	3,025	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20	63	35%	+22.1
Restaurants per 10,000 residents (lower = more room)	15.5	51	25%	+12.8
Population (ACS)	7,754	67	20%	+13.4
Median household income (ACS)	151,998	96	20%	+19.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	20	77	50%	+38.7
10-year restaurant growth	20	63	30%	+18.9
20-year restaurant growth	71.4	75	20%	+15.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

Dessert 6 · Coffee 4 · Sandwiches 4 · American 3 · Pizza 3 · Bakery 2 · Burgers 2 · Asian 1 · Chinese 1 · Ice cream / frozen desserts 1 · Japanese 1 · Mexican 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 10 · Quick service 9 · Dessert 6 · Bakery 5 · Coffee shop 4 · Bar 2 · Casual dining 2 · Specialty food shop 2 · Café 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
110 Grill 110 Grill	Restaurant (service type not stated) · Casual dining · Bar	American	19 Portsmouth Ave	open
Burger King Burger King	Quick service	Burgers · American	28 Portsmouth Ave	open
CERA	Restaurant (service type not stated)			open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service	Mexican · Southwestern / Tex-Mex	18 Portsmouth Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	74 Portsmouth Avenue	open
Dunkin Donuts Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	15 Portsmouth Ave	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	45-48 Portsmouth Ave	open
Dunkin'	Bakery · Dessert	Dessert	104 Portsmouth Ave	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated)	Coffee	100 Shaws Ln	open
eastern burger co	Restaurant (service type not stated)	Burgers	157 Portsmouth Ave	open
Ginger Fox Bakery	Bakery	Bakery	100 Portsmouth Ave	open
Hodgies Too of Stratham	Dessert	Ice cream / frozen desserts · Dessert	95 Portsmouth Ave	open
Jade Palace	Restaurant (service type not stated)	Chinese · Asian	28 Portsmouth Ave	open
Lindt & Sprungli Usa	Dessert	Dessert	1 Fine Chocolate Pl	open
Lindt Chocolate Shop Lindt	Dessert	Dessert	3 Portsmouth Ave	open
Mama Lena's Pizzeria	Restaurant (service type not stated) · Quick service	Pizza	28 Portsmouth Ave	open
Screamers Cafe	Specialty food shop · Quick service	Sandwiches		open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	16 Portsmouth Ave	open
Stratham Kitchen	Restaurant (service type not stated)	Pizza · Sandwiches	157 Portsmouth Ave	open
Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	1 Portsmouth Ave, Suite C	open
Tailgate Tavern	Casual dining · Bar	American	28 Portsmouth Ave	open
Varesky's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	72 Portsmouth Ave Unit 110	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi	100 Shaw's Ln	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	8	—	—	—	1	SIC1987
1995	10	10	—	—	—	—	SIC1987
1996	9	9	—	—	—	—	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	10	7	2	3	2	1	NAICS1997
1999	11	8	3	3	2	1	NAICS1997
2000	9	6	2	2	2	1	NAICS1997
2001	10	8	3	3	2	—	NAICS1997
2002	12	9	4	3	2	—	NAICS1997
2003	10	7	2	3	2	1	NAICS2002
2004	9	7	1	5	1	—	NAICS2002
2005	11	9	1	6	2	—	NAICS2002
2006	13	11	2	7	2	—	NAICS2002
2007	14	12	3	7	2	—	NAICS2002
2008	15	13	3	8	2	—	NAICS2007
2009	15	13	3	8	2	—	NAICS2007
2010	15	13	3	8	2	—	NAICS2007
2011	14	12	2	8	2	—	NAICS2007
2012	12	10	1	7	2	—	NAICS2012
2013	12	10	2	6	2	—	NAICS2012
2014	14	12	3	7	2	—	NAICS2012
2015	11	9	2	5	2	—	NAICS2012
2016	13	10	3	5	2	—	NAICS2012
2017	13	10	3	5	—	—	NAICS2017
2018	13	10	3	5	—	—	NAICS2017
2019	14	9	3	4	—	—	NAICS2017
2020	14	10	4	4	—	—	NAICS2017
2021	16	11	4	5	—	—	NAICS2017
2022	15	12	6	4	—	—	NAICS2022
2023	15	12	4	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03885. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
03840	3.3 mi	9	2023
03856	3.7 mi	4	2023
03862	4.4 mi	16	2023
03857	4.5 mi	16	2023
03833	4.6 mi	48	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.