BMIE Market 03857
Rockingham County, New Hampshire · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 9,463 2020–2024 ACS 5-year estimate ±18 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,345 2020–2024 ACS 5-year estimate ±186 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 9,006 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,164 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $100,845 2020–2024 ACS 5-year estimate ±13,234 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,671 2020–2024 ACS 5-year estimate ±69 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $455,000 2020–2024 ACS 5-year estimate ±22,404 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 12.6 sq mi Census Gazetteer 2020 |
| Restaurants | 16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03857 |
| Restaurants per 10,000 residents | 13.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -15.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +14.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +23.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +128.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 21 (range 17–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 60 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 75 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 34 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 03857. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.23, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Hampshire and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 75.0 | 75 | 40% | +30.0 |
| Restaurant Opportunity Score | 62.1 | 62 | 35% | +21.8 |
| Market Momentum Score | 34.5 | 34 | 25% | +8.6 |
Consumer Market Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 9,463 | 70 | 40% | +28.0 |
| Median household income (ACS) | 100,845 | 81 | 40% | +32.6 |
| Households (ACS) | 4,345 | 72 | 20% | +14.4 |
Restaurant Opportunity Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 14.3 | 58 | 35% | +20.3 |
| Restaurants per 10,000 residents (lower = more room) | 16.9 | 46 | 25% | +11.6 |
| Population (ACS) | 9,463 | 70 | 20% | +14.0 |
| Median household income (ACS) | 100,845 | 81 | 20% | +16.3 |
Market Momentum Score: 34 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -15.8 | 15 | 50% | +7.6 |
| 10-year restaurant growth | 14.3 | 58 | 30% | +17.4 |
| 20-year restaurant growth | 23.1 | 48 | 20% | +9.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (36)
By cuisine
Bakery 7 · American 6 · Coffee 5 · Pizza 4 · Dessert 3 · Ice cream / frozen desserts 3 · Sandwiches 3 · Asian 2 · Burgers 2 · Italian 2 · Japanese 2 · Latin American (other) 2 · Mexican 2 · Breakfast 1 · Caribbean 1 · Chicken / wings 1 · Chinese 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 19 · Bakery 7 · Bar 7 · Casual dining 5 · Café 4 · Coffee shop 4 · Dessert 4 · Quick service 4 · Brewery / taproom 1 · Food truck 1 · Specialty food shop 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Aroma Joe's Coffee Aroma Joe's Coffee | Coffee shop · Café | Coffee | 66 Main St | open |
| Basil Leaf Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 80 Main St | open |
| Bloomin' Cow | Dessert | Ice cream / frozen desserts | 55 Main St | open |
| Browns Bagel Shop | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 80 Main St | open |
| Carter & Ellie’s | Bakery · Dessert | Bakery · Ice cream / frozen desserts · Dessert | 80 Main St | open |
| Crackskull's Coffee & Books | Coffee shop · Café | Coffee | 86 Main St | open |
| Deciduous Brewing Company | Brewery / taproom · Bar | 12 Weaver St Ste B | open | |
| DJ's Chicken and Subs | Quick service | Chicken / wings · Sandwiches | 35 N Main St | open |
| Driscolls Pub | Restaurant (service type not stated) · Bar | 156 Main St | open | |
| Famico's Dojo | Restaurant (service type not stated) | Caribbean · Japanese | 3 Ladyslipper Dr | open |
| Fantastic Fortune Cookies | Dessert · Bakery | Ice cream / frozen desserts · Dessert · Bakery | 106 Main St | open |
| Gepetto's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 6 Gerry Ave | open |
| Great Hill Maples | Restaurant (service type not stated) | Breakfast | 22 Hersey Ln | open |
| Hopestill Restaurant & Winery | Winery / distillery / taproom · Bar | 98 Main St | open | |
| Jade Garden | Restaurant (service type not stated) | Chinese · Asian | 162 Main St | open |
| Joinery | Restaurant (service type not stated) | American | 55 Main St | open |
| Jones Family Farmstand | Bakery · Food truck · Dessert | Bakery · Dessert | 71 Packers Falls Rd | open |
| Jonny Boston International | Quick service · Restaurant (service type not stated) | Mexican · Sandwiches · Latin American (other) | 170 Main St | open |
| June's Cafe | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 171 Main St | open |
| Juniper Cottage Bake Shop | Bakery | Bakery | 351 Wadleigh Falls Rd | open |
| Juniper Cottage Bake Shop | Bakery · Coffee shop | Bakery · Coffee | 351 Wadleigh Falls Rd | open |
| Kume Bistro | Restaurant (service type not stated) | Japanese · Sushi | 12 Weaver St d | open |
| La Catrina | Restaurant (service type not stated) | Mexican · Latin American (other) | 72 Main St | open |
| Lamprey Works Inc | Restaurant (service type not stated) | 164 Main St | open | |
| McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 75 Exeter St | open |
| Nick's Place Newmarket Nick’s Place Raymond | Restaurant (service type not stated) · Casual dining | American · Pizza | 75 Exeter Rd | open |
| Panzanellas Italian Pizzeria & Bar | Bar | Italian · Pizza | 12A Weaver St | open |
| Pet Souvenirs | Bakery | Bakery | 7 Stevens Dr | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 78 Exeter Rd | open |
| Rumors Sports Bar and Bowling | Bar | 22 N Main St | open | |
| The Big Bean | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 118 Main St | open |
| The Oak House | Restaurant (service type not stated) | American · Burgers | 110 Main St | open |
| The Riverworks Restaurant and Tavern | Casual dining · Restaurant (service type not stated) · Bar | American | 164 Main St | open |
| Watershed Restaurant | Restaurant (service type not stated) · Casual dining | American | 55 Main St | open |
| Wing Itz Newmarket Wing-itz Hampton NH | Bar · Casual dining | 96 Main St | open | |
| Jwa Restaurant Systems Llc | Specialty food shop · Quick service | Sandwiches | 156 Main St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 8 | 7 | — | — | — | 1 | SIC1987 |
| 1995 | 8 | 7 | — | — | — | 1 | SIC1987 |
| 1996 | 8 | 7 | — | — | — | 1 | SIC1987 |
| 1997 | 9 | 8 | — | — | — | 1 | SIC1987 |
| 1998 | 10 | 9 | 3 | 6 | — | 1 | NAICS1997 |
| 1999 | 10 | 9 | 3 | 6 | — | 1 | NAICS1997 |
| 2000 | 10 | 9 | 2 | 7 | — | 1 | NAICS1997 |
| 2001 | 11 | 11 | 3 | 7 | 1 | — | NAICS1997 |
| 2002 | 15 | 14 | 4 | 9 | 1 | — | NAICS1997 |
| 2003 | 13 | 13 | 3 | 8 | 2 | — | NAICS2002 |
| 2004 | 12 | 12 | 3 | 8 | 1 | — | NAICS2002 |
| 2005 | 14 | 14 | 3 | 10 | 1 | — | NAICS2002 |
| 2006 | 14 | 14 | 4 | 9 | 1 | — | NAICS2002 |
| 2007 | 11 | 11 | 5 | 5 | 1 | — | NAICS2002 |
| 2008 | 10 | 9 | 4 | 4 | 1 | 1 | NAICS2007 |
| 2009 | 12 | 12 | 4 | 6 | 2 | — | NAICS2007 |
| 2010 | 13 | 12 | 4 | 6 | 2 | — | NAICS2007 |
| 2011 | 13 | 12 | 4 | 6 | 2 | — | NAICS2007 |
| 2012 | 16 | 15 | 6 | 5 | 4 | — | NAICS2012 |
| 2013 | 15 | 14 | 5 | 6 | 3 | — | NAICS2012 |
| 2014 | 16 | 15 | 5 | 6 | 4 | — | NAICS2012 |
| 2015 | 19 | 18 | 7 | 7 | 4 | — | NAICS2012 |
| 2016 | 20 | 18 | 7 | 6 | 5 | — | NAICS2012 |
| 2017 | 20 | 18 | 10 | 4 | 4 | — | NAICS2017 |
| 2018 | 21 | 19 | 11 | 4 | 4 | — | NAICS2017 |
| 2019 | 20 | 18 | 10 | 4 | 4 | — | NAICS2017 |
| 2020 | 24 | 21 | 11 | 5 | 5 | — | NAICS2017 |
| 2021 | 22 | 19 | 9 | 4 | 6 | — | NAICS2017 |
| 2022 | 21 | 18 | 9 | 4 | 5 | — | NAICS2022 |
| 2023 | 17 | 16 | 8 | 4 | 4 | — | NAICS2022 |