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BMIE Market 04344

Kennebec County, Maine · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,017
2020–2024 ACS 5-year estimate ±14 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,439
2020–2024 ACS 5-year estimate ±183 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,951
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,367
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$71,635
2020–2024 ACS 5-year estimate ±14,675 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age45.8
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$911
2020–2024 ACS 5-year estimate ±192 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$249,700
2020–2024 ACS 5-year estimate ±46,359 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area11.2 sq mi
Census Gazetteer 2020
Restaurants4
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 04344
Restaurants per 10,000 residents16.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+33.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-42.9%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+33.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20282 (range 0–4)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score47 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score52 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score38 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score50 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 47 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score51.95240%+20.7
Restaurant Opportunity Score37.83835%+13.2
Market Momentum Score50.35025%+12.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,0175240%+20.9
Median household income (ACS)71,6355040%+19.9
Households (ACS)1,4395620%+11.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 38 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-42.9735%+2.6
Restaurants per 10,000 residents (lower = more room)13.35925%+14.8
Population (ACS)3,0175220%+10.4
Median household income (ACS)71,6355020%+9.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth33.38550%+42.5
10-year restaurant growth-42.9730%+2.2
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (13)

By cuisine

Coffee 3 · American 2 · Dessert 2 · Bakery 1 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Italian 1 · Juice / smoothies 1 · Pizza 1 · Seafood 1

By type

Restaurant (service type not stated) 6 · Coffee shop 3 · Bakery 2 · Casual dining 2 · Dessert 2 · Bar 1 · Café 1 · Food truck 1 · Juice, smoothie, tea 1 · Quick service 1

NameTypeCuisineAddressStatus
Cappza's PizzaRestaurant (service type not stated)Pizza · Italian398 Maine Aveopen
Dana's DogzFood truckHot dogs429-549 Maine Aveopen
Dunkin' Dunkin'Bakery · Restaurant (service type not stated) · Dessert · Coffee shopDessert · Coffee691 Maine Aveopen
Fat Toad's PubBar · Casual diningAmerican655 Maine Aveopen
Frye HouseRestaurant (service type not stated) · Quick serviceSeafood557 Maine Aveopen
Herbalife - Northeast Nutrition and EnergyCoffee shop · Juice, smoothie, tea · CaféCoffee · Juice / smoothies599 Maine Aveopen
Hi-Hat Pancake HouseCasual diningBreakfast · American380 Maine Aveopen
Isamax Snacks Bake ShopBakeryBakery621 Maine Aveopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings554 Maine Stopen
Shipwreck Coffee CompanyCoffee shopCoffee591 Maine Aveopen
Tasty ChinaRestaurant (service type not stated)Chinese599 Maine Aveopen
Webber's Ice CreamDessert · Restaurant (service type not stated)Ice cream / frozen desserts · Dessert646 Maine Aveopen
Wicked WhoopiesBakeryBakery621 Maine Aveclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433————SIC1987
199533————SIC1987
199655————SIC1987
199755————SIC1987
199866231—NAICS1997
199966141—NAICS1997
200055221—NAICS1997
200144121—NAICS1997
200255221—NAICS1997
200344121—NAICS2002
200444121—NAICS2002
200555131—NAICS2002
200655131—NAICS2002
200755131—NAICS2002
200855131—NAICS2007
200955131—NAICS2007
201055221—NAICS2007
201155221—NAICS2007
201255221—NAICS2012
201377331—NAICS2012
201477421—NAICS2012
201566312—NAICS2012
201655212—NAICS2012
201744————NAICS2017
201833————NAICS2017
201944————NAICS2017
202055————NAICS2017
202144————NAICS2017
202265————NAICS2022
202354————NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 04344. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
043471.9 mi172023
043464.1 mi32023
043454.8 mi122023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.