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BMIE Market 06232

Tolland County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,152
2020–2024 ACS 5-year estimate ±22 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,201
2020–2024 ACS 5-year estimate ±123 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,297
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,314
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$134,632
2020–2024 ACS 5-year estimate ±20,393 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age51.2
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,166
2020–2024 ACS 5-year estimate ±745 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$376,500
2020–2024 ACS 5-year estimate ±35,721 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area15.4 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 06232
Restaurants per 10,000 residents3.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+0.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20283 (range 2–4)
FORECAST · linear trend v1 fitted to 2011–2023 (11 points, +0.0 per year, r² 0.21) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score58 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score69 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score60 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score37 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score69.36940%+27.7
Restaurant Opportunity Score60.16035%+21.1
Market Momentum Score36.93725%+9.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,1525340%+21.2
Median household income (ACS)134,6329440%+37.6
Households (ACS)1,2015320%+10.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)9.57425%+18.5
Population (ACS)3,1525320%+10.6
Median household income (ACS)134,6329420%+18.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (6)

By cuisine

American 2 · Asian 1 · Bakery 1 · Coffee 1 · Dessert 1 · Italian 1 · Noodles / ramen / pho 1 · Pizza 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 4 · Quick service 2 · Bakery 1 · Casual dining 1 · Coffee shop 1 · Dessert 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
Andover PizzaRestaurant (service type not stated)Pizza · Italian130 Jonathan Trumbull Hwyopen
Dunkin' Dunkin'Coffee shop · Dessert · BakeryCoffee · Dessert · Bakery497 US-6open
Nonnas KitchenQuick service · Restaurant (service type not stated)American144 Route 6open
Pho House of Andover Pho house UK HoxtonRestaurant (service type not stated)Vietnamese · Noodles / ramen / pho · Asian144 US-6open
Tom's Place Tom's PlaceQuick service · Restaurant (service type not stated) · Casual diningAmerican108 US-6open
Useful Weeds Herb & Tea ShopJuice, smoothie, teaTea / bubble tea16 Rockledge Dropen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199533SIC1987
199622SIC1987
199733SIC1987
199844112NAICS1997
199955212NAICS1997
200033111NAICS1997
200133111NAICS1997
200233111NAICS1997
200333111NAICS2002
200444121NAICS2002
20054422NAICS2002
200644211NAICS2002
2007322NAICS2002
20083211NAICS2007
20093211NAICS2007
2010211NAICS2007
20113211NAICS2007
20124321NAICS2012
20134321NAICS2012
20144321NAICS2012
20154321NAICS2012
201643111NAICS2012
201733NAICS2017
201833NAICS2017
201933NAICS2017
202233NAICS2022
202333NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06232. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
062483.5 mi92023
062383.6 mi92023
060433.9 mi42023
062374.5 mi32023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.