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BMIE Market 06254

New London County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,004
2020–2024 ACS 5-year estimate ±206 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households716
2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,922
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units771
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$105,000
2020–2024 ACS 5-year estimate ±9,871 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.3
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$767
2020–2024 ACS 5-year estimate ±529 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$326,200
2020–2024 ACS 5-year estimate ±20,329 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area19.7 sq mi
Census Gazetteer 2020
Restaurants3
2019 · U.S. Census Bureau, ZIP Code Business Patterns 2019 detail (NAICS2017) · by USPS ZIP 06254
Restaurants per 10,000 residents26.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-50.0%
DERIVED: 2014 → 2019, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-40.0%
DERIVED: 2009 → 2019, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1999 → 2019, ZIP Code Business Patterns restaurants
Projected restaurants, 20244 (range 2–6)
FORECAST · linear trend v1 fitted to 2009–2019 (11 points, -0.1 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score41 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score60 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score42 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score10 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score60.26040%+24.1
Restaurant Opportunity Score41.84235%+14.6
Market Momentum Score9.91025%+2.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2,0044540%+17.9
Median household income (ACS)105,0008440%+33.6
Households (ACS)7164320%+8.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-40835%+2.8
Restaurants per 10,000 residents (lower = more room)15.05325%+13.2
Population (ACS)2,0044520%+9.0
Median household income (ACS)105,0008420%+16.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 10 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-50450%+2.0
10-year restaurant growth-40830%+2.4
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

Dessert 2 · Sandwiches 2 · American 1 · Asian 1 · Chinese 1 · Coffee 1 · Ice cream / frozen desserts 1 · Pizza 1

By type

Restaurant (service type not stated) 4 · Dessert 2 · Other 2 · Bakery 1 · Casual dining 1 · Coffee shop 1 · Quick service 1

NameTypeCuisineAddressStatus
Deli Fresh N. Franklin,CtRestaurant (service type not stated)open
Dunkin' Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee106 Route 32open
Egg And CheeseOtherSandwiches892 Route 32open
Emely's Pizza RestaurantRestaurant (service type not stated) · Casual diningPizza · American260 CT-32open
Meyer's Crazy Hollow CreameryDessert · Restaurant (service type not stated)Ice cream / frozen desserts · Dessert888 CT-32open
Peacock Chinese RestaurantRestaurant (service type not stated)Chinese · Asian107 CT-32open
SUBWAYOtherSandwiches96 Route 32open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199477SIC1987
199555SIC1987
199633SIC1987
199722SIC1987
1998111NAICS1997
19993321NAICS1997
20003321NAICS1997
2001333NAICS1997
2002222NAICS1997
20032111NAICS2002
20043211NAICS2002
20054321NAICS2002
20063211NAICS2002
20073211NAICS2002
20084421NAICS2007
20095531NAICS2007
20105531NAICS2007
20115522NAICS2007
20124422NAICS2012
20136642NAICS2012
20146633NAICS2012
20154431NAICS2012
20164431NAICS2012
2017554NAICS2017
2018553NAICS2017
2019333NAICS2017
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06254. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
063303.5 mi32016
063363.9 mi
062663.9 mi22016
063504.2 mi12012
063894.3 mi22016
062804.9 mi11996
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.