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BMIE Market 06330

New London County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,327
2020–2024 ACS 5-year estimate ±291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,299
2020–2024 ACS 5-year estimate ±151 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,282
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,367
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$98,698
2020–2024 ACS 5-year estimate ±15,255 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age48.6
2020–2024 ACS 5-year estimate ±9 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,270
2020–2024 ACS 5-year estimate ±114 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$279,400
2020–2024 ACS 5-year estimate ±14,901 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area17.2 sq mi
Census Gazetteer 2020
Restaurants3
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 06330
Restaurants per 10,000 residents3.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+200.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20213 (range 1–4)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.1 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score62 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score64 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score58 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score66 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score64.46440%+25.8
Restaurant Opportunity Score58.15835%+20.3
Market Momentum Score65.66625%+16.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,3275440%+21.5
Median household income (ACS)98,6988040%+32.1
Households (ACS)1,2995420%+10.8
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)9.07625%+19.0
Population (ACS)3,3275420%+10.8
Median household income (ACS)98,6988020%+16.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 66 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth2009950%+49.5
10-year restaurant growth03530%+10.5
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

Pizza 2 · European 1 · Greek 1 · Italian 1 · Mediterranean 1

By type

Restaurant (service type not stated) 4 · Bar 2 · Casual dining 1

NameTypeCuisineAddressStatus
CJ of JD's RoadhouseBar · Restaurant (service type not stated)36 W Main Stopen
Dimitri's PizzaRestaurant (service type not stated)Pizza51 W Main Stopen
JD's RoadhouseCasual dining · Bar36 Main Stopen
Meraki RestaurantRestaurant (service type not stated)Mediterranean · Greek · European49 W Main Stopen
Moore PizzaRestaurant (service type not stated)Pizza · Italian149 High Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199522SIC1987
199633SIC1987
199733SIC1987
19983321NAICS1997
19993211NAICS1997
20003211NAICS1997
2001211NAICS1997
2002211NAICS1997
2003222NAICS2002
20042111NAICS2002
20054331NAICS2002
2006333NAICS2002
2007111NAICS2002
2008111NAICS2007
2009111NAICS2007
2010111NAICS2007
2011111NAICS2007
2012111NAICS2012
20132211NAICS2012
20143312NAICS2012
2015222NAICS2012
2016333NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06330. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
063501.0 mi12012
062543.5 mi32019
062644.6 mi11996
062804.7 mi11996
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.