BMIE Market 06379

New London County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,017 2020–2024 ACS 5-year estimate ±584 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,125 2020–2024 ACS 5-year estimate ±303 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,038 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,157 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$95,066 2020–2024 ACS 5-year estimate ±12,972 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,205 2020–2024 ACS 5-year estimate ±109 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$406,100 2020–2024 ACS 5-year estimate ±41,796 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.2 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 06379
Restaurants per 10,000 residents	22.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+60.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	17 (range 14–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	32 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 06379. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Connecticut and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 258, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.0	73	40%	+29.2
Restaurant Opportunity Score	52.5	52	35%	+18.4
Market Momentum Score	32.3	32	25%	+8.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,017	69	40%	+27.7
Median household income (ACS)	95,066	78	40%	+31.0
Households (ACS)	4,125	71	20%	+14.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	17.7	43	25%	+10.9
Population (ACS)	9,017	69	20%	+13.8
Median household income (ACS)	95,066	78	20%	+15.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.9	22	50%	+11.0
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	33.3	54	20%	+10.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (32)

By cuisine

American 6 · Breakfast 5 · Pizza 5 · Sandwiches 5 · Coffee 4 · Dessert 4 · Bakery 3 · Ice cream / frozen desserts 3 · Italian 2 · Asian 1 · British / Irish pub food 1 · Burgers 1 · Mexican 1 · Seafood 1

By type

Restaurant (service type not stated) 16 · Quick service 6 · Bar 5 · Casual dining 5 · Dessert 4 · Bakery 3 · Café 2 · Coffee shop 2 · Specialty food shop 2 · Brewery / taproom 1

Name	Type	Cuisine	Address	Status
Bess Eaton	Quick service		148 S Broad St	open
Better Daze Cafe	Café	Coffee	76 S Broad St	open
Bogue's Alley	Restaurant (service type not stated) · Specialty food shop · Quick service · Casual dining · Bar	Sandwiches	11 W Broad St	open
Broad Street Kitchen & Coffee	Restaurant (service type not stated)	Breakfast	210 S Broad St	open
C C O'Brien's Sports Cafe	Bar · Casual dining	British / Irish pub food	8 Mechanic St	open
Christo's Pizza & More	Restaurant (service type not stated)	Pizza	37 S Broad St	open
Cottrell Brewing Company	Brewery / taproom		100 Mechanic St Ste 22	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	22 Liberty St	open
Dosirak Korean Food	Restaurant (service type not stated)	Asian	98 W Broad St Ste 92	open
Dunkin' Dunkin'	Coffee shop · Dessert · Bakery	Coffee · Dessert · Bakery	19 Hickey Drive	open
Dunkin'	Coffee shop	Coffee	148 S Broad St	open
Germanos Pizza	Restaurant (service type not stated)	Pizza	163 S Broad St	open
Handlebar Cafe	Bar · Café	Coffee	210 S Broad St	open
Hoof's Restaurant and Bar	Restaurant (service type not stated)	Italian · American	59 W Broad St	open
Hootie's Good Times	Bar · Casual dining		98 W Broad St	open
J & G Railside Restaurant	Restaurant (service type not stated) · Casual dining	American	15 Palmer St	open
Main Street Restaurant and Bar	Casual dining · Bar	Pizza · Sandwiches	163 S Broad St	open
Mary's Portuguese Sweetbread	Bakery	Bakery	10 Mark St	open
McDonald's McDonald's	Quick service	Burgers · American	465 Liberty St	open
Mel's Downtown Creamery Mel's Downtown Creamery	Dessert	Ice cream / frozen desserts · Dessert	37 W Broad St	open
Mexicali Fresh Mex Grill	Restaurant (service type not stated)	Mexican	163 S Broad St # 1995	open
Mystic Soup Co	Restaurant (service type not stated)	Sandwiches · American	210 S Broad St	open
Owl & Dove	Restaurant (service type not stated)	Breakfast · American	1 W Broad St	open
Phoenix Ent Llc	Restaurant (service type not stated)		215 Liberty St	open
PizzaLady Pawcatuck Ct	Restaurant (service type not stated)	Pizza	50 Liberty St	open
REDS	Restaurant (service type not stated)	Breakfast · American	76 S Broad St	open
Seafood Etc	Specialty food shop · Quick service	Seafood · Sandwiches	2 S Broad St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	163 South Broad St Unit #1 & #2	open
The Flour Shop	Bakery	Bakery · Breakfast	20 Mechanic St	open
The Pizza Lady	Restaurant (service type not stated)	Pizza · Italian	50 Liberty St	open
Waffle Pop Sweet Shop	Dessert	Dessert · Ice cream / frozen desserts	110 W Broad St	open
Whistle Stop Cafe	Restaurant (service type not stated)	Breakfast	15 Palmer St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	10	—	—	—	2	SIC1987
1995	10	8	—	—	—	2	SIC1987
1996	13	10	—	—	—	3	SIC1987
1997	17	14	—	—	—	3	SIC1987
1998	16	11	5	5	1	4	NAICS1997
1999	15	11	4	5	2	3	NAICS1997
2000	17	12	6	5	1	4	NAICS1997
2001	17	9	4	4	1	6	NAICS1997
2002	17	12	7	4	1	3	NAICS1997
2003	15	12	5	4	3	3	NAICS2002
2004	17	14	7	4	3	3	NAICS2002
2005	18	15	8	4	3	3	NAICS2002
2006	21	18	9	4	5	3	NAICS2002
2007	18	16	9	3	4	2	NAICS2002
2008	22	20	9	6	5	2	NAICS2007
2009	21	18	8	5	5	2	NAICS2007
2010	23	20	7	7	6	2	NAICS2007
2011	18	16	7	3	6	2	NAICS2007
2012	19	18	8	5	5	1	NAICS2012
2013	17	16	7	6	3	1	NAICS2012
2014	17	16	7	6	3	1	NAICS2012
2015	18	17	7	7	3	1	NAICS2012
2016	20	19	7	9	3	1	NAICS2012
2017	19	17	5	9	3	—	NAICS2017
2018	19	17	6	7	4	—	NAICS2017
2019	21	19	10	6	3	—	NAICS2017
2020	21	19	9	6	4	—	NAICS2017
2021	20	18	8	6	4	—	NAICS2017
2022	18	16	7	6	3	—	NAICS2022
2023	19	16	6	6	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06379. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
06378	3.2 mi	13	2023
02891	3.3 mi	80	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.