BMIE Market 07421

Passaic County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,977 2020–2024 ACS 5-year estimate ±968 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,780 2020–2024 ACS 5-year estimate ±286 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,439 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,204 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$129,800 2020–2024 ACS 5-year estimate ±24,276 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,166 2020–2024 ACS 5-year estimate ±155 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$420,000 2020–2024 ACS 5-year estimate ±21,844 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.5 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07421
Restaurants per 10,000 residents	13.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-18.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+28.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 2–10) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.27) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	49 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07421. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.27, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.5	77	40%	+30.6
Restaurant Opportunity Score	59.1	59	35%	+20.7
Market Momentum Score	48.6	49	25%	+12.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,977	65	40%	+26.2
Median household income (ACS)	129,800	93	40%	+37.2
Households (ACS)	2,780	66	20%	+13.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	12.9	61	25%	+15.2
Population (ACS)	6,977	65	20%	+13.1
Median household income (ACS)	129,800	93	20%	+18.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.5	71	50%	+35.3
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-18.2	14	20%	+2.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

Sandwiches 6 · American 5 · Italian 5 · Pizza 5 · Coffee 4 · Bakery 2 · Burgers 1 · Dessert 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mexican 1

By type

Restaurant (service type not stated) 13 · Casual dining 10 · Bar 9 · Quick service 7 · Specialty food shop 6 · Café 4 · Bakery 2 · Dessert 2 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
3 Roads Deli & Grill	Specialty food shop · Quick service · Casual dining · Bar	Sandwiches · American	1893 Union Valley Rd	open
Captain Pizza	Restaurant (service type not stated)	Pizza	2019 Greenwood Lake Tpke	open
Chido Mexican Kitchen	Restaurant (service type not stated) · Casual dining	Mexican · American	665 Warwick Turnpike	open
Country Roads Deli	Specialty food shop · Restaurant (service type not stated) · Quick service · Café	Sandwiches · Coffee	1893 Union Valley Rd	open
D'Boathaus Restaurant	Restaurant (service type not stated) · Casual dining · Bar	American	322 Lakeside Rd	open
DeMarco's Pizzeria & Restaurant	Restaurant (service type not stated)	Italian · Pizza	1926 Union Valley Rd	open
Fox Island Creamery	Dessert	Ice cream / frozen desserts	1934 Greenwood Lake Tpke	open
Freshly Blended	Café · Juice, smoothie, tea	Coffee · Juice / smoothies	1926 Union Valley Rd	open
Froyoworld Hewitt	Quick service · Restaurant (service type not stated) · Dessert	Dessert	1934 Greenwood Lake Tpke	open
Greenwood LakeSide Grab & Go Market	Specialty food shop · Quick service	Sandwiches	871 E Shore Rd	open
Hesbo Llc	Restaurant (service type not stated)		2020 Greenwood Lake Tpke	open
Jessie's Kettle	Bar · Quick service · Specialty food shop · Casual dining	Sandwiches	1555 Greenwood Lake Turnpike	open
Joey's Casa Italiana	Restaurant (service type not stated)	Italian	9 Lakeside Rd	open
Joey's Vito & Michaels	Bar	Italian	9 Lakeside Rd	open
Luc's	Restaurant (service type not stated)		1934 Greenwood Lake Tpke	open
Old School Pub & Grill	Bar · Casual dining		551 Warwick Turnpike	open
Paul's Place	Restaurant (service type not stated) · Casual dining	American	1849 Greenwood Lake Tpke	open
Pioneer Bar & Grill	Bar		350 Warwick Tpke	open
Pop's Bagelry	Bakery · Café	Bakery · Coffee	1943 Union Valley Rd	open
Randall's Fast Foods Inc	Restaurant (service type not stated)		1849 Greenwood Lake Tpke	open
Shannon's Eyes on the Pies	Bakery	Bakery	1939 Union Valley Rd	open
South Shore Burgers & Grill	Casual dining · Bar	Burgers	1934 Greenwood Lake Tpke	open
Suzy's Tomato Pizzeria	Restaurant (service type not stated)	Pizza	355 Warwick Tpke	open
The Greenwood Tavern	Casual dining · Bar		1934 Greenwood Lake Turnpike	open
The Lakeshore Inn Bar	Bar · Casual dining		399 Lake Shore Dr	open
Utopia Deli & Cafe	Specialty food shop · Quick service · Café	Sandwiches · Coffee	355 Warwick Turnpike	open
Vacca's Pizza and Deli	Specialty food shop · Quick service	Pizza · Sandwiches · Italian	396 N Lake Shore Dr	open
VERDELAGO'S PIZZERIA	Restaurant (service type not stated)	Pizza · Italian	2019 Greenwood Lake Turnpike	open
West Milford Diner	Casual dining	American	2020 Greenwood Lake Tpke	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	7	—	—	—	2	SIC1987
1995	10	7	—	—	—	3	SIC1987
1996	13	9	—	—	—	4	SIC1987
1997	8	7	—	—	—	1	SIC1987
1998	8	7	3	4	—	1	NAICS1997
1999	9	8	4	4	—	1	NAICS1997
2000	8	7	5	2	—	1	NAICS1997
2001	7	6	4	2	—	1	NAICS1997
2002	12	11	6	3	2	1	NAICS1997
2003	13	11	6	3	2	2	NAICS2002
2004	11	9	5	4	—	2	NAICS2002
2005	11	9	3	6	—	2	NAICS2002
2006	12	9	4	5	—	3	NAICS2002
2007	13	11	6	5	—	2	NAICS2002
2008	13	11	4	7	—	2	NAICS2007
2009	13	10	5	5	—	3	NAICS2007
2010	13	10	4	5	1	2	NAICS2007
2011	12	9	5	4	—	3	NAICS2007
2012	14	11	6	4	1	3	NAICS2012
2013	10	9	6	3	—	1	NAICS2012
2014	10	8	5	2	1	2	NAICS2012
2015	14	11	6	4	1	2	NAICS2012
2016	14	11	6	4	1	2	NAICS2012
2017	14	12	6	5	—	—	NAICS2017
2018	10	8	3	4	—	—	NAICS2017
2019	8	6	3	—	—	—	NAICS2017
2020	9	7	4	—	—	—	NAICS2017
2021	8	6	3	—	—	—	NAICS2017
2022	8	6	—	3	—	—	NAICS2022
2023	13	9	—	6	—	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07421. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
10979	1.9 mi	1	2005
10925	3.4 mi	14	2023
07422	4.9 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.