BMIE Market 07480

Passaic County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,966 2020–2024 ACS 5-year estimate ±956 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,706 2020–2024 ACS 5-year estimate ±450 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,122 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,392 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$132,676 2020–2024 ACS 5-year estimate ±11,309 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,484 2020–2024 ACS 5-year estimate ±242 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$379,900 2020–2024 ACS 5-year estimate ±17,251 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	33.1 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07480
Restaurants per 10,000 residents	11.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-5.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+23.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+60.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.56) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	27 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07480. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.56, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.3	83	40%	+33.3
Restaurant Opportunity Score	58.6	59	35%	+20.5
Market Momentum Score	26.6	27	25%	+6.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,966	77	40%	+30.7
Median household income (ACS)	132,676	94	40%	+37.4
Households (ACS)	5,706	76	20%	+15.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-5.9	21	35%	+7.2
Restaurants per 10,000 residents (lower = more room)	10.7	70	25%	+17.4
Population (ACS)	14,966	77	20%	+15.3
Median household income (ACS)	132,676	94	20%	+18.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 27 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.9	22	50%	+11.0
10-year restaurant growth	-5.9	21	30%	+6.2
20-year restaurant growth	23.1	48	20%	+9.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (45)

By cuisine

Pizza 7 · American 5 · Italian 5 · Coffee 4 · Bakery 3 · Sandwiches 3 · Seafood 3 · Dessert 2 · Latin American (other) 2 · Steakhouse 2 · Thai 2 · Asian 1 · Burgers 1 · Chinese 1 · European 1 · German / Eastern European 1 · Ice cream / frozen desserts 1

By type

Restaurant (service type not stated) 30 · Quick service 7 · Bar 6 · Bakery 4 · Casual dining 4 · Café 2 · Coffee shop 2 · Dessert 2 · Specialty food shop 2 · Other 2 · Buffet 1 · Delivery-focused 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
4zip Square Corp	Restaurant (service type not stated)		216 Cahill Cross Rd	open
A Cut Above Deli	Restaurant (service type not stated)		717 Otterhole Rd	open
Amore Italian Pizza Westmilford	Restaurant (service type not stated)	Pizza	179 Cahill Cross Rd	open
Antonio's Brick Oven Pizzeria	Restaurant (service type not stated)		179 Cahill Cross Rd	open
Bagel Town Cafe	Bakery · Café	Bakery · Coffee	1614 Union Valley Rd # F	open
Beacon Hill Cafe	Café	Coffee · American		open
Blimpie	Quick service		35 Marshall Hill Rd	open
Cibo e Vino Ristorante	Restaurant (service type not stated)		216 Cahill Crossing Rd	open
Country Cottage	Casual dining · Bar	American	1745 Macopin Rd	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	259 Marshall Hill Rd	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	1596A Union Valley Rd.	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	1521 Union Valley Road	open
Frank's Pizza	Restaurant (service type not stated)	Pizza · Italian	31 Marshall Hill Rd	open
Highlander Deli & Grill	Specialty food shop · Restaurant (service type not stated) · Quick service · Casual dining · Bar	Sandwiches	717 Otterhole Rd	open
Hong Jing Inc	Restaurant (service type not stated)		1588 Union Valley Rd	open
Huntsman Restaurant	Restaurant (service type not stated)		1745 Macopin Rd	open
J&S Roadhouse	Casual dining · Bar		17 Wooley Rd	open
J. Ramp Inc	Restaurant (service type not stated)		1223 Westbrook Rd	open
Khun Thon Thai Restaurant	Restaurant (service type not stated)	Thai	179 Cahill Cross Rd	open
Lake Hird Lodge	Restaurant (service type not stated)	Seafood	625 Macopin Rd	open
Louise Avenue Clubhouse	Bar		Louise Ave.	open
Macopin Plaza Inc	Restaurant (service type not stated)	Pizza · Italian	574 Macopin Rd	open
Mario's Deli	Specialty food shop · Quick service · Bakery	Sandwiches · Bakery	10 Marshall Hill Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	43 Marshall Hill Rd	open
Mr. Wonton 88	Restaurant (service type not stated)	Chinese	1588 Union Valley Road	open
Neelkanth Group Deli Llc	Restaurant (service type not stated)		717 Otterhole Rd	open
Old Milford Estates	Restaurant (service type not stated) · Other			open
Our Town Tavern	Restaurant (service type not stated) · Buffet	American	673 Macopin Rd	open
Polish Plates	Restaurant (service type not stated)	German / Eastern European · European	1614A Union Valley Rd	open
Prime 374 - Seafood & Steak	Restaurant (service type not stated)	Steakhouse · Italian · Seafood	374 Morsetown Rd	open
Ralph Spice	Restaurant (service type not stated)	Steakhouse	1614 Union Valley Rd	open
Ruby Rose	Restaurant (service type not stated)	Latin American (other)	1604 Union Valley Rd	open
Smoke Shack Bbq & Burgers West Milford	Restaurant (service type not stated)		126 Airport Rd	open
SUBWAY	Other	Sandwiches	179 Cahill Cross Rd	open
Tara's Fun Tavern	Bar		Milford Lane	open
The Vreeland Store	Restaurant (service type not stated) · Bakery	Bakery	1383 Macopin Rd	open
TJ's Pizzeria Cafe	Restaurant (service type not stated)	Pizza · Italian	18 Marshall Hill Rd	open
Town Tavern Country Inn	Restaurant (service type not stated)	Seafood	673 Macopin Rd	open
Valley View Pub	Restaurant (service type not stated)	American	1612 Union Valley Rd	open
Vesuvio's Pizza	Restaurant (service type not stated)	Pizza · Italian	1223 Westbrook Rd	open
Volino Vineyards	Winery / distillery / taproom	Latin American (other)	25 Hearthstone Dr	open
West Milford Airport Diner	Casual dining · Restaurant (service type not stated)	American	126 Airport Rd #7	open
West Milford Teen Coffee House	Coffee shop	Coffee	1073 W Brook Rd	open
West Milford Thai Restaurant	Restaurant (service type not stated)	Thai · Pizza · Asian	1594 Union Valley Rd	open
Westbrook Hootch Hut	Bar		717 Otterhole Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	10	—	—	—	2	SIC1987
1995	15	13	—	—	—	2	SIC1987
1996	19	15	—	—	—	4	SIC1987
1997	15	10	—	—	—	5	SIC1987
1998	19	14	8	4	2	4	NAICS1997
1999	18	13	7	4	2	4	NAICS1997
2000	18	14	8	4	2	3	NAICS1997
2001	18	15	6	6	3	2	NAICS1997
2002	21	16	6	8	2	4	NAICS1997
2003	17	13	7	4	2	3	NAICS2002
2004	19	14	7	4	3	4	NAICS2002
2005	20	17	9	5	3	2	NAICS2002
2006	20	17	9	5	3	2	NAICS2002
2007	22	18	9	7	2	3	NAICS2002
2008	22	17	10	5	2	4	NAICS2007
2009	18	14	7	5	2	3	NAICS2007
2010	24	18	10	6	2	5	NAICS2007
2011	24	17	9	6	2	5	NAICS2007
2012	23	17	8	7	2	4	NAICS2012
2013	22	17	8	7	2	3	NAICS2012
2014	22	18	10	6	2	2	NAICS2012
2015	21	18	9	7	2	2	NAICS2012
2016	20	17	6	9	2	2	NAICS2012
2017	20	17	7	8	—	—	NAICS2017
2018	20	17	6	8	3	—	NAICS2017
2019	17	14	5	7	—	—	NAICS2017
2020	17	13	4	7	—	—	NAICS2017
2021	17	14	4	7	3	—	NAICS2017
2022	16	13	5	6	—	—	NAICS2022
2023	20	16	8	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07480. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07435	4.5 mi	6	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.