BMIE Market 07435

Passaic County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	2,703 2020–2024 ACS 5-year estimate ±763 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,181 2020–2024 ACS 5-year estimate ±313 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,405 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,170 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$145,342 2020–2024 ACS 5-year estimate ±24,311 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	51.5 2020–2024 ACS 5-year estimate ±8 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,996 2020–2024 ACS 5-year estimate ±1,228 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$464,000 2020–2024 ACS 5-year estimate ±27,562 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.6 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07435
Restaurants per 10,000 residents	16.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 7–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.71) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07435. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.71, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.8	69	40%	+27.5
Restaurant Opportunity Score	69.4	69	35%	+24.3
Market Momentum Score	50.3	50	25%	+12.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	2,703	50	40%	+20.1
Median household income (ACS)	145,342	96	40%	+38.2
Households (ACS)	1,181	52	20%	+10.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	22.2	32	25%	+8.0
Population (ACS)	2,703	50	20%	+10.1
Median household income (ACS)	145,342	96	20%	+19.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	-33.3	9	20%	+1.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (13)

By cuisine

American 5 · Sandwiches 3 · Coffee 2 · Ice cream / frozen desserts 2 · Italian 2 · Breakfast 1 · British / Irish pub food 1 · Dessert 1 · Juice / smoothies 1 · Pizza 1

By type

Quick service 6 · Restaurant (service type not stated) 5 · Dessert 3 · Specialty food shop 3 · Catering 2 · Bakery 1 · Bar 1 · Café 1 · Casual dining 1 · Coffee shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Big Mouth's Deli & Catering	Specialty food shop · Quick service · Catering	Sandwiches	2713 NJ-23 S	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	2648 RT-23	open
DQ Grill & Chill DQ Grill & Chill	Quick service		2648 State Rt 23	open
Dragos Pizza	Restaurant (service type not stated)	Pizza · Italian	2775 NJ-23	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	2903 State RT 23	open
Grasshopper Irish Pub	Bar	British / Irish pub food	2891 NJ-23	open
Green Pond Mountain Stand	Café	American · Coffee	1 West Shr	open
Guisseppe's Restaurant	Restaurant (service type not stated)	Italian · American	62 Oak Ridge Rd	open
Misty's Patch Inc	Restaurant (service type not stated)		2648 State Rt 23	open
Newfoundland Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Breakfast · Sandwiches	Oak Ridge Road	open
Newfoundland Deli and Catering	Specialty food shop · Quick service · Catering	American · Sandwiches	52 Oak Ln	open
Snack Shack	Dessert · Juice, smoothie, tea	Juice / smoothies · Ice cream / frozen desserts	7 Shadyside Ln	open
Whistle Stop	Casual dining · Restaurant (service type not stated)	American	2775 RT-23	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	2	—	—	—	3	SIC1987
1995	6	3	—	—	—	3	SIC1987
1996	5	1	—	—	—	4	SIC1987
1997	6	5	—	—	—	1	SIC1987
1998	6	4	2	1	1	2	NAICS1997
1999	6	4	2	1	1	2	NAICS1997
2000	4	3	2	—	1	1	NAICS1997
2001	6	5	2	2	1	1	NAICS1997
2002	9	8	2	4	2	1	NAICS1997
2003	10	9	4	3	2	1	NAICS2002
2004	6	6	3	1	2	—	NAICS2002
2005	5	5	3	—	2	—	NAICS2002
2006	3	3	2	—	1	—	NAICS2002
2007	5	4	1	1	2	1	NAICS2002
2008	5	4	1	1	2	1	NAICS2007
2009	5	4	1	1	2	1	NAICS2007
2010	6	4	1	1	2	2	NAICS2007
2011	3	2	—	—	2	1	NAICS2007
2012	3	2	—	—	2	1	NAICS2012
2013	4	3	—	1	2	1	NAICS2012
2014	4	3	—	1	2	1	NAICS2012
2015	4	4	1	1	2	—	NAICS2012
2016	5	5	1	1	3	—	NAICS2012
2017	4	4	—	—	—	—	NAICS2017
2018	6	6	3	—	—	—	NAICS2017
2019	5	5	—	—	—	—	NAICS2017
2020	5	5	—	—	—	—	NAICS2017
2021	8	8	—	4	—	—	NAICS2017
2022	7	7	—	4	—	—	NAICS2022
2023	6	6	—	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07435. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07438	4.2 mi	18	2023
07480	4.5 mi	16	2023
07405	4.9 mi	39	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.