BMIE Market 07722

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,990 2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,629 2020–2024 ACS 5-year estimate ±223 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,209 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,771 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$198,994 2020–2024 ACS 5-year estimate ±34,165 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,862 2020–2024 ACS 5-year estimate ±413 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$917,200 2020–2024 ACS 5-year estimate ±49,180 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	34.5 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07722
Restaurants per 10,000 residents	12.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+31.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+31.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+31.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+133.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 9–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07722. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.8	82	40%	+32.7
Restaurant Opportunity Score	67.7	68	35%	+23.7
Market Momentum Score	73.9	74	25%	+18.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,990	71	40%	+28.3
Median household income (ACS)	198,994	99	40%	+39.6
Households (ACS)	3,629	70	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	31.3	72	35%	+25.1
Restaurants per 10,000 residents (lower = more room)	21.0	35	25%	+8.7
Population (ACS)	9,990	71	20%	+14.2
Median household income (ACS)	198,994	99	20%	+19.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	31.3	84	50%	+41.9
10-year restaurant growth	31.3	72	30%	+21.5
20-year restaurant growth	31.3	53	20%	+10.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (38)

By cuisine

American 8 · Pizza 6 · Bakery 5 · Italian 5 · Dessert 4 · Coffee 3 · Ice cream / frozen desserts 3 · Breakfast 2 · Mexican 2 · Sandwiches 2 · Asian 1 · Chinese 1 · Juice / smoothies 1 · Steakhouse 1 · Thai 1

By type

Restaurant (service type not stated) 22 · Bar 8 · Bakery 6 · Casual dining 5 · Dessert 4 · Coffee shop 3 · Winery / distillery / taproom 2 · Brewery / taproom 1 · Café 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1 · Quick service 1

Name	Type	Cuisine	Address	Status
4JG Orchards & Vineyards	Winery / distillery / taproom · Bar		127 Hillsdale Rd	open
Ant and Andy's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	340 NJ-34	open
Bagel World	Bakery	Bakery	24 State Route 34 S	open
Club Mulloo	Bar · Restaurant (service type not stated)		1120 it's secret	open
Colts Neck Bagels	Bakery	Bakery	24 State Route 34 S	open
Colts Neck General Store and Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	171 County Rd 537	open
Colts Neck Inn Steakhouse	Restaurant (service type not stated)	Steakhouse · American	191 County Rd 537	open
Colts Neck Pizza and Sub	Restaurant (service type not stated)	Pizza	943 New Jersey 34	open
Colts Neck Pub	Bar · Casual dining		270 NJ-34	open
Dante Deo Llc	Restaurant (service type not stated)		191 Route 537	open
Deedee's Kitchen	Restaurant (service type not stated)	American	12 Merchants Way	open
Deli Delight	Bakery	Mexican · Bakery	12 Merchants Way	open
Delicious Orchards Delicious Orchards	Restaurant (service type not stated) · Coffee shop	Coffee · American	320 State Route 34	open
Dunkin' Dunkin'	Coffee shop · Dessert · Bakery	Coffee · Dessert · Bakery	26 Rt 34	open
Eastmont Orchards	Restaurant (service type not stated) · Other		County Road 537	open
Frutta Bowls Colts Neck	Restaurant (service type not stated)		340 State Route 34	open
Gianni's Colts Neck Pizza	Restaurant (service type not stated)	Pizza · Italian	340 NJ-34	open
Gianni's Pizzeria	Restaurant (service type not stated)	Pizza	24 State Route 34 S	open
Giannis Of Colts Neck Llc	Restaurant (service type not stated)		24 State Route 34 S	open
Han Jiang Restaurant	Restaurant (service type not stated)	Chinese · Asian	340 NJ-34	open
Huddy's Inn	Restaurant (service type not stated) · Casual dining · Bar	American	206 County Rd 537	open
Huddy's Inn	Casual dining · Bar	American	186 CR-537	open
Jersey Freeze	Dessert	Ice cream / frozen desserts · Dessert	340 NJ-34	open
La Candela Gallega	Restaurant (service type not stated)	American · Mexican	340 State Route 34	open
Mambo Italiano	Restaurant (service type not stated)	Sandwiches · Italian · Pizza	340 NJ-34	open
Muckley Eye Spirits	Winery / distillery / taproom · Bar		NJ-34	open
NJ Tasty Treats	Bakery · Juice, smoothie, tea · Dessert	Dessert · Juice / smoothies · Ice cream / frozen desserts	169 CR-537	open
Orlando Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	420 State Route 34	open
Perkins Restaurant & Bakery	Restaurant (service type not stated) · Casual dining	Breakfast · American	340 Rte 34 S	open
Prima Pizza	Restaurant (service type not stated)	Pizza · Italian	943 NJ-34	open
Rook Coffee Rook Coffee Wall	Coffee shop · Café	Coffee	340 NJ-34	open
Siam	Restaurant (service type not stated)	Thai	323 State Route 34	open
Source Farmhouse Brewery	Brewery / taproom · Bar		300 NJ-34	open
The Bagel Store	Bakery	Bakery · Breakfast	The Orchards Plaza, 340 NJ-34	open
The Perfect Ash	Bar		420 State Route 34	open
Via Sposito Via Sposito	Restaurant (service type not stated)	Italian · Pizza	323 NJ-34,	open
Via Sposito Colts Neck	Restaurant (service type not stated)		323 NJ-34	open
Andlau Inc	Restaurant (service type not stated)		24 State Route 34 S	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	9	—	—	—	1	SIC1987
1995	12	11	—	—	—	1	SIC1987
1996	16	15	—	—	—	1	SIC1987
1997	15	14	—	—	—	1	SIC1987
1998	13	11	8	3	—	1	NAICS1997
1999	19	17	11	5	1	1	NAICS1997
2000	19	16	11	4	1	2	NAICS1997
2001	19	17	12	4	1	1	NAICS1997
2002	18	16	10	4	2	1	NAICS1997
2003	18	16	11	3	2	1	NAICS2002
2004	21	18	9	5	3	1	NAICS2002
2005	19	16	8	5	3	1	NAICS2002
2006	20	17	6	8	3	1	NAICS2002
2007	20	16	6	7	3	2	NAICS2002
2008	23	20	8	8	4	1	NAICS2007
2009	16	14	7	4	3	1	NAICS2007
2010	16	13	7	4	2	1	NAICS2007
2011	19	16	8	4	4	1	NAICS2007
2012	17	13	5	5	3	1	NAICS2012
2013	18	16	7	6	3	1	NAICS2012
2014	18	15	7	6	2	1	NAICS2012
2015	15	13	7	5	1	1	NAICS2012
2016	17	16	7	8	1	—	NAICS2012
2017	16	14	6	6	—	—	NAICS2017
2018	18	16	7	7	—	—	NAICS2017
2019	13	11	4	6	—	—	NAICS2017
2020	14	12	4	7	—	—	NAICS2017
2021	12	11	3	7	—	—	NAICS2017
2022	18	17	9	7	—	—	NAICS2022
2023	23	21	10	8	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07722. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07738	3.7 mi	15	2023
07724	4.9 mi	60	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.