BMIE Market 07738

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,939 2020–2024 ACS 5-year estimate ±663 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,498 2020–2024 ACS 5-year estimate ±186 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,095 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,146 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$189,000 2020–2024 ACS 5-year estimate ±30,358 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$685 2020–2024 ACS 5-year estimate ±522 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$807,300 2020–2024 ACS 5-year estimate ±44,145 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.6 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07738
Restaurants per 10,000 residents	24.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-11.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+15.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+25.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	35 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07738. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.24, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.5	78	40%	+31.4
Restaurant Opportunity Score	47.2	47	35%	+16.5
Market Momentum Score	34.6	35	25%	+8.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,939	65	40%	+26.1
Median household income (ACS)	189,000	99	40%	+39.4
Households (ACS)	2,498	64	20%	+12.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-11.8	17	35%	+6.1
Restaurants per 10,000 residents (lower = more room)	21.6	33	25%	+8.3
Population (ACS)	6,939	65	20%	+13.1
Median household income (ACS)	189,000	99	20%	+19.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-11.8	17	30%	+5.2
20-year restaurant growth	15.4	43	20%	+8.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (38)

By cuisine

Coffee 7 · Sandwiches 5 · Bakery 4 · Italian 4 · Pizza 4 · Asian 3 · Dessert 3 · Breakfast 2 · Burgers 2 · Chinese 2 · Ice cream / frozen desserts 2 · Japanese 2 · Juice / smoothies 2 · BBQ 1 · Caribbean 1 · Greek 1 · Mexican 1 · Noodles / ramen / pho 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 24 · Coffee shop 6 · Quick service 6 · Bakery 5 · Café 4 · Specialty food shop 4 · Dessert 3 · Juice, smoothie, tea 2 · Bar 1 · Catering 1 · Other 1

Name	Type	Cuisine	Address	Status
Ahi Sushi	Restaurant (service type not stated)	Noodles / ramen / pho	650 Newman Springs Rd Ste D	open
Aleo Italian Specialties	Specialty food shop · Quick service · Catering	Sandwiches · Italian	642C Newman Springs Rd	open
Almost Home	Coffee shop · Café	Breakfast · Coffee	276 Sunnyside Rd	open
Arena S Restaurant Inc	Restaurant (service type not stated)		604 Newman Springs Rd	open
Asian Bistro	Restaurant (service type not stated)	Japanese · Chinese · Asian	650 Newman Springs Rd	open
Atlantic Bagel Lincroft Atlantic Bagel Co. Atlantic Highlands, Rumson Middletown	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	642 Newman Springs Rd	open
Attilio's Villagio Restaurant & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	604 Newman Springs Rd	open
Books N Things Warehouse Inc	Restaurant (service type not stated)		716 Newman Springs Rd	open
Charlie's Of Lincroft	Restaurant (service type not stated)		700 Newman Springs Rd	open
Dairy Queen (Treat) Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	673 Newman Springs Rd	open
Dulce Creations by Mariu	Bakery	Bakery	Middletown	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	661 Newman Springs Rd	open
Einstein Bros. Bagels Einstein Bros. Bagels	Restaurant (service type not stated) · Bakery · Coffee shop	Pizza · Bakery · Coffee	720 Newman Springs Rd	open
Emerfive Corp	Restaurant (service type not stated)		650 Newman Springs Rd	open
Falcone	Restaurant (service type not stated)	Italian	623 Newman Springs Rd	open
Gallant Brand Inc	Restaurant (service type not stated)		732 Newman Springs Rd Ste 300	open
Hanks Bar and Cigar Lounge Harvey Ave Lincroft Nj	Bar		164 Harvey Ave	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	728 Newman Springs Rd	open
Joyce's Subs and Pizza &pizza	Specialty food shop · Quick service	Pizza · Sandwiches	655 Newman Springs Rd	open
Lincroft Donuts Inc	Restaurant (service type not stated)		661 Newman Springs Rd	open
Luigi's Famous Pizza and Catering	Restaurant (service type not stated)	Pizza · Italian	650 Newman Springs Rd	open
McDonald's	Coffee shop · Restaurant (service type not stated) · Quick service	Coffee · Burgers	608 Newman Springs Rd	open
More Than Pizza Inc	Restaurant (service type not stated)		650 Newman Springs Rd	open
Mtjj Ventures	Restaurant (service type not stated)		655 Newman Springs Rd	open
Oriental gourmet	Restaurant (service type not stated)	Chinese · Asian	710 Newman Springs Rd	open
Planet Smoothie	Juice, smoothie, tea	Juice / smoothies	642 Newman Springs Rd	open
Queso Mexican Grill	Restaurant (service type not stated)	BBQ · Vegetarian · Mexican · Burgers	650 Newman Springs Rd	open
Rainbow Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	642 Newman Springs Rd	open
Ralph's Italian Ices	Dessert	Ice cream / frozen desserts · Dessert	607 Newman Springs Rd	open
Red Light Coffee & Espresso Bar	Coffee shop · Restaurant (service type not stated) · Café	Coffee	642 Newman Springs Rd	open
Restaurante Puerto Rico	Restaurant (service type not stated)	Caribbean	650 Newman Springs Rd	open
Scanelli Group Llc	Restaurant (service type not stated)		555 Newman Springs Rd	open
Stamna Greek Taverna	Restaurant (service type not stated)	Greek	650 Newman Springs Rd	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	619 Newman Springs Rd	open
SUBWAY	Other	Sandwiches	644 Newman Springs Rd	open
Tatum’s Table	Restaurant (service type not stated) · Café	Breakfast · Coffee	650 Newman Springs Rd	open
The Pastrami House	Restaurant (service type not stated)		644 Newman Springs Rd	open
Asian Bistro Llc	Restaurant (service type not stated)		623 Newman Springs Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	12	—	—	—	—	SIC1987
1995	14	14	—	—	—	—	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	14	14	—	—	—	—	SIC1987
1998	15	13	3	6	4	1	NAICS1997
1999	15	13	3	6	4	1	NAICS1997
2000	18	15	5	7	3	2	NAICS1997
2001	13	11	4	4	3	1	NAICS1997
2002	13	12	5	3	4	—	NAICS1997
2003	16	13	5	5	3	1	NAICS2002
2004	17	14	4	7	3	1	NAICS2002
2005	17	14	5	6	3	—	NAICS2002
2006	20	15	5	6	4	—	NAICS2002
2007	20	15	5	8	2	—	NAICS2002
2008	18	15	6	7	2	—	NAICS2007
2009	16	14	6	6	2	—	NAICS2007
2010	17	15	7	6	2	—	NAICS2007
2011	19	17	7	8	2	—	NAICS2007
2012	18	16	5	8	3	—	NAICS2012
2013	19	17	5	9	3	—	NAICS2012
2014	18	16	4	9	3	—	NAICS2012
2015	17	15	3	9	3	—	NAICS2012
2016	18	16	4	9	3	—	NAICS2012
2017	26	20	6	11	3	—	NAICS2017
2018	21	15	4	8	3	—	NAICS2017
2019	20	14	3	8	3	—	NAICS2017
2020	19	13	—	8	3	—	NAICS2017
2021	17	13	3	8	—	—	NAICS2017
2022	19	15	3	10	—	—	NAICS2022
2023	19	15	3	8	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07738. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07701	3.3 mi	116	2023
07733	3.5 mi	39	2023
07722	3.7 mi	21	2023
07724	4.0 mi	60	2023
07702	4.0 mi	24	2023
07748	4.3 mi	40	2023
07703	4.8 mi	1	2006

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.