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BMIE Market 07702

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)4,179
2020–2024 ACS 5-year estimate ±28 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,512
2020–2024 ACS 5-year estimate ±78 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,809
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,310
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$178,958
2020–2024 ACS 5-year estimate ±37,285 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.4
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$3,472
2020–2024 ACS 5-year estimate ±1,644 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$811,400
2020–2024 ACS 5-year estimate ±32,010 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area2.2 sq mi
Census Gazetteer 2020
Restaurants24
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07702
Restaurants per 10,000 residents55.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+26.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+26.3%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+33.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+242.9%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202826 (range 22–31)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score68 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score74 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score57 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score72 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score73.67440%+29.4
Restaurant Opportunity Score57.25735%+20.0
Market Momentum Score72.37225%+18.1
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)4,1795740%+23.0
Median household income (ACS)178,9589840%+39.3
Households (ACS)1,5125620%+11.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth26.36935%+24.0
Restaurants per 10,000 residents (lower = more room)57.4825%+2.0
Population (ACS)4,1795720%+11.5
Median household income (ACS)178,9589820%+19.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth26.38250%+40.8
10-year restaurant growth26.36930%+20.6
20-year restaurant growth33.35420%+10.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (48)

By cuisine

American 8 · Coffee 6 · Sandwiches 6 · Bakery 5 · Mediterranean 5 · Dessert 4 · Healthy / salads / bowls 4 · Italian 4 · Mexican 3 · Pizza 3 · Burgers 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · Vegetarian 2 · Asian 1 · Chicken / wings 1 · Chinese 1 · European 1 · Greek 1 · Japanese 1 · Middle Eastern 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1 · Thai 1 · Vegan 1

By type

Restaurant (service type not stated) 35 · Bakery 7 · Quick service 7 · Specialty food shop 5 · Café 4 · Dessert 4 · Casual dining 3 · Coffee shop 3 · Fast casual 3 · Juice, smoothie, tea 2 · Bar 1 · Catering 1

NameTypeCuisineAddressStatus
Abruzzo Foods IncRestaurant (service type not stated)621 Shrewsbury Aveopen
AJ's Deli catering and restaurantSpecialty food shop · Quick service · CateringSandwiches555 Shrewsbury Aveopen
Albarino Tapas & Wine BarBar508 Broad Stopen
Amelias KitchenRestaurant (service type not stated)Mexican520 Broad Stopen
Americana DinerCasual dining · Restaurant (service type not stated)American1160 Broad Stopen
Bagel MastersBakery · Quick service · Specialty food shopBakery · Sandwiches661 Broad Stopen
BayrootRestaurant (service type not stated)Middle Eastern · Mediterranean555 Shrewsbury Aveopen
Boston MarketRestaurant (service type not stated)American1103 Broad Stopen
Bubbakoo's Burritos Bubbakoo's BurritosRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex1055 Broad Stopen
BullhornsRestaurant (service type not stated)Burgers · American37 Newman Springs Rd Eopen
Cafe CocoCaféCoffee809 Broad Stopen
Chicken Kitchen Chicken KitchenRestaurant (service type not stated)Chicken / wings · American420 Shrewsbury Plazaopen
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex490B Shrewsbury Plz Bopen
Cream Ridge Hospitality LlcRestaurant (service type not stated)621 Shrewsbury Aveopen
Cypress CafeCaféCoffee555 Shrewsbury Aveopen
Doco The Donut & Coffee CompanyRestaurant (service type not stated)555 Shrewsbury Aveopen
Dunkin' Dunkin'Coffee shop · Quick service · Dessert · BakeryCoffee · Dessert15 Newman Springs Rd Eopen
Emperor WokRestaurant (service type not stated)Chinese555 Shrewsbury Ave Ste Kopen
Europa GrillRestaurant (service type not stated)Mediterranean · Spanish / tapas555 Shrewsbury Ave O, 555 Shrewsbury Ave Oopen
Federico's Pizza ExpressRestaurant (service type not stated)Pizza1026 Broad Stopen
Five Guys Five GuysQuick serviceBurgers · American747 Broad Stopen
Frutta BowlsJuice, smoothie, tea · Restaurant (service type not stated)Healthy / salads / bowls · Juice / smoothies603 Broad Stopen
Fuji Japanese Steak HouseRestaurant (service type not stated)Steakhouse · Asian · Thai · Sushi · Japanese1045 Broad Stopen
Gem's House of BagelsBakery · Restaurant (service type not stated) · Juice, smoothie, tea · DessertDessert · Juice / smoothies490 Broad Stopen
Giacomo's Brick Oven Pizza & TrattoriaRestaurant (service type not stated)Italian · Pizza555 Shrewsbury Aveopen
Greek Eats Authentic RotisserieRestaurant (service type not stated)Greek · Mediterranean · European89 Newman Springs Rd Eopen
Greens and GrainsRestaurant (service type not stated)Vegan454 Shrewsbury Plzopen
Grk Eats LlcRestaurant (service type not stated)89 Newman Springs Rd Eopen
Gythion CorpRestaurant (service type not stated)1160 Broad Stopen
Hcf Foods IncRestaurant (service type not stated)555 Shrewsbury Aveopen
Hearthly BurgerRestaurant (service type not stated) · Casual diningAmerican520 Broad Stopen
Java Moon CafeCoffee shopCoffee431 Broad Stopen
Jersey Mike's Jersey Mike's SubsSpecialty food shop · Quick serviceSandwiches10 Shrewsbury Plazaopen
Just Salad Just SaladRestaurant (service type not stated) · Fast casualHealthy / salads / bowls · Vegetarian1021 Broad St Ste 116Bopen
la provence restaurantRestaurant (service type not stated)Mediterranean37 Newman Springs Rd Eopen
La Rosa's Pastry ShopBakery · DessertBakery · Italian · Dessert79 Newman Springs Rdopen
Larry B LlcRestaurant (service type not stated)1026 Broad St Unit 28open
Mangia Brick Oven Pizza Mangia PizzeriaRestaurant (service type not stated)Pizza · Italian1087 Broad Stopen
Nothing Bundt Cakes Nothing Bundt CakesBakery · DessertBakery · Dessert1081 Broad Stopen
Numa Modern Mediterranean Kitchen & BarRestaurant (service type not stated) · Casual diningMediterranean · American508 Broad Stopen
Ocean Cafe Ocean CafeCafé · Restaurant (service type not stated)Coffee · American441 Broad Stopen
Panera Bread Panera BreadBakery · Fast casualBakery · Sandwiches · Healthy / salads / bowls1050 Broad Streetopen
Rosina's ristoranteRestaurant (service type not stated)Italian555 shrewbury aveopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee551 Route 35 The Groveopen
Strokers Deli & SubsSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches566 Broad Stopen
Subtotal Industries, IncRestaurant (service type not stated)1026 Broad St Unit 20open
Sweetgreen sweetgreenRestaurant (service type not stated) · Fast casualHealthy / salads / bowls · Vegetarian575 Broad Stopen
The Bagel Nook The Bagel NookBakery · Quick service · Specialty food shopBakery · Sandwiches1093 Broad Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199477SIC1987
199599SIC1987
19961212SIC1987
19972121SIC1987
199821209741NAICS1997
199921209741NAICS1997
20001919964NAICS1997
20012121786NAICS1997
20021919694NAICS1997
20031818684NAICS2002
20041717683NAICS2002
20051616682NAICS2002
20061716682NAICS2002
20071918774NAICS2002
20082321894NAICS2007
20091817683NAICS2007
201022217113NAICS2007
20111918693NAICS2007
20121917584NAICS2012
201320195104NAICS2012
20142120695NAICS2012
20152119694NAICS2012
20162018783NAICS2012
201721191063NAICS2017
201821191063NAICS2017
20191917773NAICS2017
202025221093NAICS2017
2021282512103NAICS2017
202227258125NAICS2022
202326247134NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07702. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
077031.0 mi12006
077391.4 mi192023
077242.1 mi602023
077572.2 mi82023
077012.6 mi1162023
077042.6 mi172023
077643.3 mi192023
077503.8 mi82023
077384.0 mi152023
077404.2 mi822023
077604.2 mi322023
077554.7 mi312023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.