BMIE Market 07704
Monmouth County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 6,170 2020–2024 ACS 5-year estimate ±19 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,046 2020–2024 ACS 5-year estimate ±131 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 6,133 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,070 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $250,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 40.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $3,492 2020–2024 ACS 5-year estimate ±612 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $992,200 2020–2024 ACS 5-year estimate ±66,905 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 1.6 sq mi Census Gazetteer 2020 |
| Restaurants | 17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07704 |
| Restaurants per 10,000 residents | 19.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +54.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +142.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +183.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +325.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 21 (range 19–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.92) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 79 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 78 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 93 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07704. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.92, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 79 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.7 | 78 | 40% | +31.1 |
| Restaurant Opportunity Score | 71.8 | 72 | 35% | +25.1 |
| Market Momentum Score | 92.7 | 93 | 25% | +23.2 |
Consumer Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 6,170 | 64 | 40% | +25.5 |
| Median household income (ACS) | 250,001 | 100 | 40% | +39.9 |
| Households (ACS) | 2,046 | 61 | 20% | +12.3 |
Restaurant Opportunity Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 142.9 | 95 | 35% | +33.3 |
| Restaurants per 10,000 residents (lower = more room) | 27.6 | 23 | 25% | +5.7 |
| Population (ACS) | 6,170 | 64 | 20% | +12.8 |
| Median household income (ACS) | 250,001 | 100 | 20% | +20.0 |
Market Momentum Score: 93 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 54.6 | 92 | 50% | +46.0 |
| 10-year restaurant growth | 142.9 | 95 | 30% | +28.6 |
| 20-year restaurant growth | 183.3 | 91 | 20% | +18.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (22)
By cuisine
Coffee 4 · American 3 · Bakery 2 · Dessert 2 · Italian 2 · Juice / smoothies 2 · Mexican 2 · Pizza 2 · Sandwiches 2 · Asian 1 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Japanese 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Tea / bubble tea 1 · Vegan 1 · Vegetarian 1
By type
Restaurant (service type not stated) 17 · Bakery 3 · Café 3 · Juice, smoothie, tea 3 · Bar 2 · Casual dining 2 · Coffee shop 2 · Dessert 2 · Quick service 2 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Aim Capital Corporation-sba Small 7a Term | Restaurant (service type not stated) | 623 River Rd | open | |
| Avery Educational Resources, Llc-sba Small 7a Term | Restaurant (service type not stated) | 775 River Rd | open | |
| Booskerdoo Coffee & Baking Co. Booskerdoo Coffee & Baking Co. | Coffee shop · Café · Bakery | Coffee · Bakery | 793 River Rd | open |
| Debbie’s Creative Cakes | Restaurant (service type not stated) | 101 Park Ave | open | |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 598 River Rd | open |
| Fairwinds Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 798 River Rd | open |
| Kind Burgers | Restaurant (service type not stated) | Burgers | 609 River Rd | open |
| Knights Of Columbus 3187 | Bar | 200 Fair Haven Rd | open | |
| Krispy Krunchy Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 617 River Rd | open |
| Lupo Pizzeria Fair Haven Lupo Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 757 River Rd | open |
| Nauvoo Grill Club | Casual dining · Restaurant (service type not stated) · Bar | American | 121 Fair Haven Rd | open |
| Nicholas Creamery Nicholas Creamery | Dessert | Ice cream / frozen desserts · Dessert | 586 River Rd | open |
| No 1 Chinese Restaurant | Restaurant (service type not stated) | Chinese | 591 River Rd | open |
| Over Easy Kitchen Over Easy Kitchen | Restaurant (service type not stated) · Casual dining | Breakfast · American | 588 River Rd | open |
| Sansu Japanese Steakhouse | Restaurant (service type not stated) | Japanese · Steakhouse · Asian | 603 River Rd | open |
| Seed to Sprout Fair Haven | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Vegetarian · Vegan · Healthy / salads / bowls | 560A River Road | open |
| Slc Associates Llc-sba Small 7a Term | Restaurant (service type not stated) | 300 Ridge Rd | open | |
| Tavolo Pronto | Restaurant (service type not stated) · Café · Bakery | Mexican · Italian · Coffee · Bakery | 610 River Rd | open |
| The Raven Tea Room | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Tea / bubble tea · Coffee | 740 River Rd | open |
| Tomatillos tacos Grill in and out | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 609 River Rd | open |
| Umberto Restaurant & Pizza | Restaurant (service type not stated) | Pizza · American · Sandwiches | 583 River Rd | open |
| Juice Haven | Juice, smoothie, tea | Juice / smoothies | 798 River Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 4 | 4 | — | — | — | — | SIC1987 |
| 1995 | 5 | 5 | — | — | — | — | SIC1987 |
| 1996 | 5 | 5 | — | — | — | — | SIC1987 |
| 1997 | 6 | 6 | — | — | — | — | SIC1987 |
| 1998 | 7 | 6 | 2 | 4 | — | 1 | NAICS1997 |
| 1999 | 8 | 8 | 3 | 5 | — | — | NAICS1997 |
| 2000 | 6 | 6 | 2 | 4 | — | — | NAICS1997 |
| 2001 | 5 | 5 | 1 | 4 | — | — | NAICS1997 |
| 2002 | 7 | 7 | 3 | 4 | — | — | NAICS1997 |
| 2003 | 7 | 6 | 2 | 3 | 1 | 1 | NAICS2002 |
| 2004 | 7 | 6 | 2 | 4 | — | 1 | NAICS2002 |
| 2005 | 5 | 4 | 1 | 2 | 1 | 1 | NAICS2002 |
| 2006 | 5 | 4 | 2 | 2 | — | 1 | NAICS2002 |
| 2007 | 6 | 5 | 3 | 1 | 1 | 1 | NAICS2002 |
| 2008 | 8 | 8 | 4 | 2 | 2 | — | NAICS2007 |
| 2009 | 8 | 8 | 4 | 2 | 2 | — | NAICS2007 |
| 2010 | 12 | 12 | 6 | 4 | 2 | — | NAICS2007 |
| 2011 | 10 | 10 | 6 | 3 | 1 | — | NAICS2007 |
| 2012 | 10 | 10 | 5 | 3 | 2 | — | NAICS2012 |
| 2013 | 9 | 7 | 3 | 3 | 1 | — | NAICS2012 |
| 2014 | 10 | 9 | 5 | 3 | 1 | — | NAICS2012 |
| 2015 | 10 | 10 | 6 | 3 | 1 | — | NAICS2012 |
| 2016 | 9 | 9 | 6 | 2 | 1 | — | NAICS2012 |
| 2017 | 10 | 10 | 6 | — | — | — | NAICS2017 |
| 2018 | 12 | 11 | 6 | — | 3 | — | NAICS2017 |
| 2019 | 13 | 11 | 6 | — | 3 | — | NAICS2017 |
| 2020 | 14 | 13 | 7 | — | 4 | — | NAICS2017 |
| 2021 | 17 | 15 | 9 | 3 | 3 | — | NAICS2017 |
| 2022 | 16 | 15 | 9 | 4 | — | — | NAICS2022 |
| 2023 | 17 | 17 | 10 | 5 | — | — | NAICS2022 |