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BMIE Market 07716

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)8,893
2020–2024 ACS 5-year estimate ±832 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3,934
2020–2024 ACS 5-year estimate ±319 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count8,574
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units3,793
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$126,591
2020–2024 ACS 5-year estimate ±15,103 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age51.1
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,979
2020–2024 ACS 5-year estimate ±329 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$647,400
2020–2024 ACS 5-year estimate ±35,578 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area4.4 sq mi
Census Gazetteer 2020
Restaurants31
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07716
Restaurants per 10,000 residents23.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+10.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+55.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+121.4%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+158.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202835 (range 29–40)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.60) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score74 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score79 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score66 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score77 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score78.67940%+31.5
Restaurant Opportunity Score66.16635%+23.1
Market Momentum Score77.07725%+19.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)8,8936940%+27.6
Median household income (ACS)126,5919240%+36.9
Households (ACS)3,9347120%+14.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth558535%+29.8
Restaurants per 10,000 residents (lower = more room)34.91625%+4.0
Population (ACS)8,8936920%+13.8
Median household income (ACS)126,5919220%+18.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth10.76850%+34.2
10-year restaurant growth558530%+25.5
20-year restaurant growth121.48620%+17.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (60)

By cuisine

American 10 · Coffee 9 · Italian 8 · Pizza 6 · Dessert 5 · Asian 4 · Bakery 4 · Breakfast 3 · Sandwiches 3 · Seafood 3 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Latin American (other) 2 · BBQ 1 · Burgers 1 · Chinese 1 · European 1 · Japanese 1 · Mexican 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 33 · Bar 10 · Casual dining 9 · Coffee shop 8 · Bakery 7 · Café 6 · Dessert 6 · Quick service 4 · Specialty food shop 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Catering 1

NameTypeCuisineAddressStatus
1st Ave. PizzaRestaurant (service type not stated)Pizza75 1st Aveopen
36 West Bar and RestaurantBar965 NJ-36open
Almost Home Red GeneralCoffee shop · CaféCoffee · Breakfast101 Navesink Aveopen
Ama Ristorante TuscanaRestaurant (service type not stated)Italian42 1st Aveopen
Amici PizzeriaRestaurant (service type not stated)Pizza2387 NJ-36open
Atlantic Bagel Co. Atlantic Bagel Co. Atlantic Highlands, Rumson MiddletownBakery · Coffee shopBakery · Coffee74 First Aveopen
Atlantic Highlands Town DinerRestaurant (service type not stated)77 1st Aveopen
Bay Ave TratttoriaRestaurant (service type not stated)Italian122 Bay Ave.open
Bes Properties LlcRestaurant (service type not stated)75 1st Aveopen
Body Language Therapy LlcRestaurant (service type not stated)1041 State Route 36open
Carton BrewingBrewery / taproom · Bar6 E Washington Aveopen
Cheng's GardenRestaurant (service type not stated)Chinese · Asian80 First Aveopen
Chiafullo'sRestaurant (service type not stated)Italian · Pizza1010 RT-36open
Christines ItalianRestaurant (service type not stated)Italian · European42 First Aveopen
Cookie & CrumbBakeryBakery1 West Aveopen
Copper Canyon Copper CanyonRestaurant (service type not stated)Southwestern / Tex-Mex · Latin American (other)51 1st Aveopen
Cozy Corner BakeryBakery · DessertBakery · Dessert1 West Aveopen
Donuts FirstBakery · Dessert · Coffee shopDessert · Coffee · American183 1st Aveopen
Dunkin Donuts Dunkin'Restaurant (service type not stated) · Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee11 Rt 36open
Fair Mountain Coffee RoastersCoffee shop · CaféCoffee171 1st Aveopen
GaslightBar33 First Aveopen
Gateway Bar & LiquorsBar · Casual dining1018 State Route 36open
Harbor SideRestaurant (service type not stated)American100 1st Aveopen
Harborside GrillRestaurant (service type not stated) · Casual dining · BarAmerican40 First Aveopen
Hudson CafeCafé · Coffee shopCoffee · Breakfast25 First Aveopen
Innovative Custom Brands, IncRestaurant (service type not stated)2 Hennessey Blvd Ste 2open
Jersey Mike's Jersey Mike's SubsQuick service · Specialty food shopSandwiches7 Bayshore Plazaopen
Julio's Pizza Co.Restaurant (service type not stated)Pizza · Italian75 First Aveopen
JUS OrganicJuice, smoothie, tea · CaféJuice / smoothies · Vegetarian · Coffee135 First Aveopen
Kunya Siam ThaiRestaurant (service type not stated)Thai · Asian99 First Aveopen
Kyoto SushiRestaurant (service type not stated)Japanese · Sushi · Asian2389 RT-36open
Little Red Store LlcRestaurant (service type not stated)101 Navesink Aveopen
Mattellie's Limited Liability CompanyRestaurant (service type not stated)42 1st Aveopen
McDonald's McDonald'sQuick serviceBurgers · American970 State Route 36open
MezzalunaRestaurant (service type not stated)Italian91 1st Aveopen
Mezzecantina LlcRestaurant (service type not stated)33 1st Aveopen
Mike's Dairy and DeliSpecialty food shop · Quick serviceSandwiches160 First Aveopen
Monty's BBQCatering · Casual dining · BarBBQ71 First Aveopen
Navesink FisheryRestaurant (service type not stated)Seafood1004 NJ-36open
New Beijing RestaurantRestaurant (service type not stated)Asian183C 1st Aveopen
Nicholas Creamery Nicholas CreameryDessertIce cream / frozen desserts · Dessert84 First Aveopen
On the DeckCasual dining · BarAmerican · Seafood10 Simon Lake Dropen
Peace Love Pickles Atlantic HighlandsRestaurant (service type not stated)131 1st Aveopen
Philly's Famous CheesesteaksQuick serviceAmerican · Sandwiches1 West Aveopen
Pomodoro Rosso Italian Grill & PizzeriaRestaurant (service type not stated)Italian · Pizza5 Bayshore Plazaopen
Sadie's SundaesDessertIce cream / frozen desserts973 NJ-36open
Sandy Hooker Tiki ToursBar2 Simon Lake Dropen
Sissy's At the HarborRestaurant (service type not stated)American · Seafood8 Simon Lake Dropen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee999 State Route 36open
Strada Pizza Bar StradaCasual dining · BarPizza · Italian91 First Aveopen
The Atlantic DinerCasual diningAmerican77 First Aveopen
The Atlantic HouseRestaurant (service type not stated) · Casual diningAmerican67 First Aveopen
The Flaky TartBakeryBakery145 1st Aveopen
The Vintage CakeBakery · Restaurant (service type not stated) · DessertDessert171 1st Aveopen
The Wine Bar and RestaurantBar · Casual dining40 First Aveopen
Town & Surf DinerCasual diningAmerican77 1st Aveopen
Towne CafeCafé · Restaurant (service type not stated) · Coffee shopCoffee91 1st Aveopen
Zoe's Emilio's Kitchen Zoёs KitchenRestaurant (service type not stated)Mexican · Latin American (other)77 Center Aveopen
Zoe's Vintage KitchenRestaurant (service type not stated)Breakfast77 Center Aveopen
Memphis Pig OutRestaurant (service type not stated)67 1st Aveclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199414122SIC1987
199512111SIC1987
199612111SIC1987
199713121SIC1987
199814118211NAICS1997
199916138411NAICS1997
2000201710611NAICS1997
20011411651NAICS1997
20021815961NAICS1997
200318147522NAICS2002
200418137422NAICS2002
2005221811522NAICS2002
2006272315622NAICS2002
200726251663NAICS2002
200823221273NAICS2007
200920191162NAICS2007
201021201163NAICS2007
2011252412102NAICS2007
201220191171NAICS2012
201321201091NAICS2012
201422211281NAICS2012
201523221282NAICS2012
201624221174NAICS2012
201733311687NAICS2017
201829281477NAICS2017
201927271476NAICS2017
202025251276NAICS2017
2021282712105NAICS2017
2022322812106NAICS2022
2023343111137NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07716. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
077371.5 mi42022
077602.7 mi322023
077042.8 mi172023
077182.8 mi142023
077323.1 mi132023
077013.7 mi1162023
077584.0 mi72023
077484.2 mi402023
077394.5 mi192023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.