BMIE Market 07718

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,658 2020–2024 ACS 5-year estimate ±1,139 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,465 2020–2024 ACS 5-year estimate ±394 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,263 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,237 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$131,531 2020–2024 ACS 5-year estimate ±23,669 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.2 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,500 2020–2024 ACS 5-year estimate ±270 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$514,600 2020–2024 ACS 5-year estimate ±47,215 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.1 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07718
Restaurants per 10,000 residents	19.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+27.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+7.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+55.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	72 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07718. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.1	76	40%	+30.4
Restaurant Opportunity Score	58.5	58	35%	+20.5
Market Momentum Score	71.8	72	25%	+18.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,658	65	40%	+25.9
Median household income (ACS)	131,531	93	40%	+37.3
Households (ACS)	2,465	64	20%	+12.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	7.7	52	35%	+18.2
Restaurants per 10,000 residents (lower = more room)	21.0	35	25%	+8.7
Population (ACS)	6,658	65	20%	+13.0
Median household income (ACS)	131,531	93	20%	+18.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	27.3	82	50%	+41.0
10-year restaurant growth	7.7	52	30%	+15.6
20-year restaurant growth	75	76	20%	+15.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (27)

By cuisine

American 5 · Ice cream / frozen desserts 3 · Pizza 3 · Chinese 2 · Coffee 2 · Dessert 2 · Italian 2 · Asian 1 · Bakery 1 · Chicken / wings 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Mexican 1 · Sandwiches 1

By type

Restaurant (service type not stated) 18 · Dessert 4 · Casual dining 3 · Bakery 2 · Bar 2 · Coffee shop 2 · Quick service 2 · Brewery / taproom 1 · Café 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Belford Bistro	Restaurant (service type not stated) · Casual dining	American	870 Main St	open
Belford Brewing Company	Brewery / taproom · Bar		888-890 Main St	open
Bens Bistro	Restaurant (service type not stated)		571 NJ-36	open
Carvel Carvel Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	46 Leonardville Rd	open
Chiafullos	Restaurant (service type not stated)	Pizza	80 Leonardville Rd	open
Claudie's Chicken	Restaurant (service type not stated)	Chicken / wings · American	113 Leonardville Rd	open
Dk Diner Llc	Restaurant (service type not stated)		553 State Route 36	open
Drink Spot	Restaurant (service type not stated) · Other		82 Leonardville Rd	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	103 Leonardville Rd	open
Gem's House of Bagels (Belford)	Bakery · Restaurant (service type not stated)	Bakery	106 Leonardville Rd	open
Golden Jade	Restaurant (service type not stated)	Chinese · Asian	886 Main St	open
GRILL 36	Restaurant (service type not stated)	Mediterranean	571 State Route 36	open
Happy Garden	Restaurant (service type not stated)	Chinese	111 Leonardville Rd	open
Jersey Pride Food Stores Inc	Specialty food shop · Quick service	Sandwiches	111 Leonardville Rd	open
Junction Bar and Liquors	Bar		908 Main St	open
Kings Arms II Diner	Casual dining · Restaurant (service type not stated)	American	553 New Jersey 36	open
Kurtdb18llc	Restaurant (service type not stated)		870 Main St	open
L And D Llc	Restaurant (service type not stated)		872 Main St	open
Lighthouse Strollo's Homemade Italian Ice	Dessert	Ice cream / frozen desserts	83 Leonardville Rd	open
Middletown Pizza	Restaurant (service type not stated)	Pizza	94 Leonardville Rd	open
Naples Pizzeria	Restaurant (service type not stated)	Italian · Pizza	872 Main St	open
Napoli Boys Italian Ice & Ice Cream	Dessert	Ice cream / frozen desserts	639 State Route 36	open
Pueblo Magico	Restaurant (service type not stated)	Mexican · Latin American (other)	80 Leonardville Rd	open
Sissy's Place	Restaurant (service type not stated)	American	868 Main St	open
SunShine Functional Nutritional and Lifestyle Counseling	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	55 Leonardville Rd	open
Valentino's Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	89 Leonardville Rd	open
The Kings Arms Ii Diner	Casual dining	American	553 State Route 36	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	9	—	—	—	1	SIC1987
1995	7	6	—	—	—	1	SIC1987
1996	9	8	—	—	—	1	SIC1987
1997	8	7	—	—	—	1	SIC1987
1998	9	8	2	3	3	1	NAICS1997
1999	9	8	2	3	3	1	NAICS1997
2000	8	7	2	3	2	1	NAICS1997
2001	8	7	2	3	2	1	NAICS1997
2002	10	9	2	4	3	1	NAICS1997
2003	9	8	3	2	3	1	NAICS2002
2004	8	7	2	2	3	1	NAICS2002
2005	9	7	1	3	3	1	NAICS2002
2006	10	9	3	2	4	1	NAICS2002
2007	10	10	4	2	4	—	NAICS2002
2008	11	11	6	1	4	—	NAICS2007
2009	13	13	5	3	5	—	NAICS2007
2010	12	12	5	2	5	—	NAICS2007
2011	11	11	4	2	5	—	NAICS2007
2012	12	12	5	4	3	—	NAICS2012
2013	14	13	5	6	2	—	NAICS2012
2014	16	15	6	5	4	—	NAICS2012
2015	14	13	6	3	4	—	NAICS2012
2016	12	11	5	2	4	—	NAICS2012
2017	12	12	6	—	4	—	NAICS2017
2018	11	11	5	—	4	—	NAICS2017
2019	11	11	5	3	3	—	NAICS2017
2020	12	12	5	3	4	—	NAICS2017
2021	12	12	6	3	3	—	NAICS2017
2022	13	13	6	3	3	—	NAICS2022
2023	14	14	5	3	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07718. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07758	1.3 mi	7	2023
07737	1.4 mi	4	2022
07748	2.3 mi	40	2023
07716	2.8 mi	31	2023
07734	3.2 mi	20	2023
07701	4.1 mi	116	2023
07730	4.7 mi	43	2023
07704	4.7 mi	17	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.