BMIE Market 07734

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,925 2020–2024 ACS 5-year estimate ±623 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,973 2020–2024 ACS 5-year estimate ±299 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,269 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,578 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,029 2020–2024 ACS 5-year estimate ±12,090 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,686 2020–2024 ACS 5-year estimate ±94 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$346,900 2020–2024 ACS 5-year estimate ±18,523 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.7 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07734
Restaurants per 10,000 residents	8.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+53.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 17–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07734. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.45, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.5	70	40%	+28.2
Restaurant Opportunity Score	71.2	71	35%	+24.9
Market Momentum Score	76.4	76	25%	+19.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,925	74	40%	+29.8
Median household income (ACS)	82,029	65	40%	+25.9
Households (ACS)	4,973	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	66.7	87	35%	+30.6
Restaurants per 10,000 residents (lower = more room)	15.5	51	25%	+12.8
Population (ACS)	12,925	74	20%	+14.9
Median household income (ACS)	82,029	65	20%	+12.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	66.7	87	30%	+26.2
20-year restaurant growth	25	49	20%	+9.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (61)

By cuisine

Pizza 9 · Sandwiches 7 · Bakery 6 · Coffee 6 · Italian 6 · American 5 · Dessert 5 · Mexican 4 · Asian 3 · Latin American (other) 3 · Burgers 2 · Chinese 2 · Ice cream / frozen desserts 2 · Seafood 2 · Breakfast 1 · Caribbean 1 · Chicken / wings 1 · Hot dogs 1 · Juice / smoothies 1 · Mediterranean 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 38 · Bar 11 · Quick service 9 · Bakery 8 · Casual dining 7 · Dessert 6 · Coffee shop 5 · Café 4 · Specialty food shop 3 · Other 2 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Alex's Cafe & Grill	Quick service · Restaurant (service type not stated)		61 N Park Ave	open
Amanda’s Italian Zeppoles	Restaurant (service type not stated) · Food truck		275 Beachway Ave	open
Angry Tomatoes Pizzeria	Restaurant (service type not stated) · Quick service	Pizza · Italian	127 Carr Ave	open
Anthony's Pizza	Restaurant (service type not stated)	Pizza · Italian	65 Church St	open
Apiz Llc	Restaurant (service type not stated)		275 Beachway Ave	open
Applejack 2 Sports Bar & Grill	Bar · Casual dining		60 Carr Ave	open
Assante’s boardwalk grill	Restaurant (service type not stated) · Bar		275 Beachway Ave	open
Belford Sea Food Coop	Restaurant (service type not stated)	Seafood	1 Main St	open
Breakwater Beach Pavilion	Restaurant (service type not stated) · Casual dining	American	1 Beachway Ave	open
Chicken Shaq	Restaurant (service type not stated)	Chicken / wings	310 Main St	open
Cookienapped	Bakery · Dessert	Bakery · Dessert	627 Palmer Ave	open
David Burke's Dixie Lee Bakery	Bakery	Bakery	303 Main St	open
Delfi's Grandma's Cooking	Restaurant (service type not stated)	Mexican · Latin American (other)	282 Main St	open
Domino's Domino's Pizza	Quick service	Pizza · Italian	319 Main Street	open
Dunkin Donuts Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	Route 36 & Main St Shell Station	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	171 Main St	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Café	Coffee	36 & Main St	open
Fish & Sips	Bar · Restaurant (service type not stated)	Seafood	307 Beachway Ave	open
Gems House of Bagels	Bakery	Bakery · Sandwiches	284 Main St	open
Golden Wok	Restaurant (service type not stated)	Chinese · Asian	8 Church St	open
Grill 36	Restaurant (service type not stated)	American · Mediterranean	127 Carr Ave	open
Guttenplans Bakery	Bakery · Restaurant (service type not stated)	Bakery	100 State Route 36 W	open
Half Moon	Casual dining · Bar		2 Beachway Ave	open
Hey Burger NJ	Restaurant (service type not stated)	Burgers · Sandwiches	180 New Jersey 36, B	open
Hudson Coffee Company	Coffee shop · Café	Coffee	4 Laurel Ave	open
Jackie Keelen's Bar	Casual dining · Restaurant (service type not stated) · Bar		64 Church St	open
Jillaney's Luncheonette	Casual dining · Restaurant (service type not stated)	American	220 Main St	open
Julios Pizza Co.	Restaurant (service type not stated)	Pizza	297 Main St	open
Kazia Rae's Restaurant	Café · Restaurant (service type not stated) · Juice, smoothie, tea	Tea / bubble tea · Coffee · Juice / smoothies · Burgers	49 Carr Avenue	open
Kazia's Asian Grab N Go	Restaurant (service type not stated) · Quick service	Asian	49 Carr Ave	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Breakfast	38 Carr Ave	open
La Atlixquena Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	261 Main St	open
La Playa	Restaurant (service type not stated)	Mexican	2 Beachway Ave	open
Laurel Market Deli	Other	Sandwiches	Laurel Avenue	open
Lucisano's Pizza	Restaurant (service type not stated)	Pizza · Italian	42 Church St	open
L’Asino Pizzeria	Restaurant (service type not stated)	Pizza · Italian	275 Beachway Ave	open
Main Street Deli & Grocery	Specialty food shop · Quick service	Sandwiches	240 Main St #76	open
Mambo Nando's	Restaurant (service type not stated)	Caribbean · Latin American (other)	293 Beachway Ave	open
Marina Bar	Bar		33-51 S Laurel Ave	open
Miami Club	Restaurant (service type not stated) · Bar		307 Beachway Ave	open
Nappy’s Liquor and Bar	Bar		304 Main St	open
New Happy Garden	Restaurant (service type not stated)	Chinese · Asian	265 Main St	open
Ocean Alley Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	623 Palmer Ave	open
Paper Bag Deli	Specialty food shop · Quick service	Sandwiches	36 Main St	open
Pavilion Bar and Grill	Casual dining · Bar · Restaurant (service type not stated)		275 Beachway Ave	open
Peruvian Sol Café	Coffee shop · Café · Bakery	Coffee · Bakery	212 Main St	open
Pizza "V" On The Boardwalk	Restaurant (service type not stated)	Pizza	272 Beachway Ave	open
Polar Bear Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	129 State Route 36	open
Poppa Pizza	Restaurant (service type not stated)	Pizza	297 Main St	open
Raksha Keansburg Llc	Restaurant (service type not stated)		319 Main St Ste A1	open
Rico Taco Mex 2	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	58 Carr Ave	open
Rocco’s Original Italian Ices	Dessert	Ice cream / frozen desserts	53 Carr Ave	open
Roma Pizza	Restaurant (service type not stated)	Pizza · Italian	214 Main St	open
Sophie C's Sweets	Bakery · Dessert	Bakery · Dessert	37 3rd St	open
Stewart's Root Beer Of Hazlet Llc	Restaurant (service type not stated)		274 State Route 36 W	open
Stryker's Bar - Formerly Ted's Tavern	Bar	American	175 State Route 36 W	open
Subway	Other	Sandwiches	304 Main St Unit 103	open
The Beach Gallery	Restaurant (service type not stated)		260 Beachway Ave	open
The Olde Heidelberg Inn	Casual dining · Bar	Hot dogs · American		open
The Dog House	Restaurant (service type not stated)	Hot dogs	369 Carr Ave	closed
Tjk Stadium	Restaurant (service type not stated)		260 Beachway Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	23	13	—	—	—	10	SIC1987
1995	18	9	—	—	—	9	SIC1987
1996	21	12	—	—	—	9	SIC1987
1997	21	14	—	—	—	7	SIC1987
1998	23	13	2	9	2	8	NAICS1997
1999	21	14	3	8	3	6	NAICS1997
2000	19	12	4	6	2	6	NAICS1997
2001	20	13	4	7	2	6	NAICS1997
2002	22	14	3	8	3	7	NAICS1997
2003	23	16	4	8	4	5	NAICS2002
2004	27	13	4	7	2	7	NAICS2002
2005	22	11	3	6	2	6	NAICS2002
2006	21	12	2	8	2	6	NAICS2002
2007	28	15	5	7	3	10	NAICS2002
2008	22	11	2	5	4	8	NAICS2007
2009	23	11	1	5	5	9	NAICS2007
2010	24	11	2	5	4	9	NAICS2007
2011	20	10	2	4	4	9	NAICS2007
2012	20	12	3	7	2	5	NAICS2012
2013	19	12	4	6	2	4	NAICS2012
2014	21	14	4	7	3	4	NAICS2012
2015	24	18	7	6	5	3	NAICS2012
2016	25	18	6	7	5	4	NAICS2012
2017	24	18	5	9	4	6	NAICS2017
2018	21	16	4	9	3	5	NAICS2017
2019	23	18	5	9	4	5	NAICS2017
2020	24	18	7	8	3	5	NAICS2017
2021	23	17	6	8	3	5	NAICS2017
2022	24	17	6	8	3	5	NAICS2022
2023	27	20	8	7	5	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07734. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07758	2.0 mi	7	2023
07730	2.4 mi	43	2023
07718	3.2 mi	14	2023
07748	3.5 mi	40	2023
07735	4.6 mi	28	2023
07737	4.6 mi	4	2022

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.