BMIE Market 07748
Monmouth County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 28,633 2020–2024 ACS 5-year estimate ±1,615 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 10,278 2020–2024 ACS 5-year estimate ±518 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 28,030 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 10,052 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $152,981 2020–2024 ACS 5-year estimate ±11,530 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,536 2020–2024 ACS 5-year estimate ±193 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $600,600 2020–2024 ACS 5-year estimate ±24,938 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 13.0 sq mi Census Gazetteer 2020 |
| Restaurants | 40 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07748 |
| Restaurants per 10,000 residents | 13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +8.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -2.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +2.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +29.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 37 (range 34–40) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 69 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 91 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 47 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07748. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.20, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 91.0 | 91 | 40% | +36.4 |
| Restaurant Opportunity Score | 58.8 | 59 | 35% | +20.6 |
| Market Momentum Score | 46.5 | 47 | 25% | +11.6 |
Consumer Market Score: 91 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 28,633 | 88 | 40% | +35.2 |
| Median household income (ACS) | 152,981 | 96 | 40% | +38.6 |
| Households (ACS) | 10,278 | 86 | 20% | +17.2 |
Restaurant Opportunity Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -2.4 | 22 | 35% | +7.8 |
| Restaurants per 10,000 residents (lower = more room) | 14.0 | 57 | 25% | +14.2 |
| Population (ACS) | 28,633 | 88 | 20% | +17.6 |
| Median household income (ACS) | 152,981 | 96 | 20% | +19.3 |
Market Momentum Score: 47 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 8.1 | 65 | 50% | +32.6 |
| 10-year restaurant growth | -2.4 | 22 | 30% | +6.7 |
| 20-year restaurant growth | 2.6 | 36 | 20% | +7.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (91)
By cuisine
American 17 · Coffee 9 · Dessert 9 · Italian 8 · Asian 7 · Bakery 7 · Chinese 7 · Pizza 7 · Healthy / salads / bowls 6 · Sandwiches 6 · Seafood 5 · Burgers 4 · Juice / smoothies 4 · Vegetarian 4 · Mexican 3 · BBQ 2 · Ice cream / frozen desserts 2 · Indian 2 · Japanese 2 · Sushi 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Hot dogs 1 · Latin American (other) 1 · Steakhouse 1 · Vegan 1
By type
Restaurant (service type not stated) 58 · Quick service 15 · Dessert 10 · Bakery 9 · Casual dining 9 · Bar 8 · Coffee shop 7 · Café 5 · Specialty food shop 5 · Juice, smoothie, tea 4 · Fast casual 3 · Catering 1 · Delivery-focused 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1st Cup Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 741 State Route 35 | open |
| 2 Chicks With Chocolate | Dessert | Dessert | 1300 NJ-35 | open |
| Agios Haralambos Corp | Restaurant (service type not stated) | 1887 State Route 35 | open | |
| American Mushroom Hunter | Restaurant (service type not stated) | Pizza | 11 Ferrin Ct | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 1183 Rt. 35 | open |
| Basilles | Restaurant (service type not stated) | Pizza · Italian | 1104 RT-35 | open |
| Bevacquas Deli | Specialty food shop · Quick service | Sandwiches | 305 Port Monmouth Rd | open |
| Big Man BBQ | Catering | BBQ · Cajun, Creole, Southern | 367 Thompson Ave | open |
| Bonefish Grill | Restaurant (service type not stated) | Seafood | 447 Route 35 | open |
| Boston Market | Restaurant (service type not stated) | American | 1185 State Route 35 | open |
| Broadway Chicken - Middletown Broadway Chicken | Restaurant (service type not stated) | Chicken / wings · American | 1500 NJ-35 Unit 15 | open |
| Burger King Burger King | Quick service | Burgers · American | 858 State Route 35 | open |
| Carabas | Restaurant (service type not stated) | Italian | State Route 35 | open |
| Carrabba's Italian Grill | Restaurant (service type not stated) | Italian | 1864 State Route 35 | open |
| Casa Calaveras | Restaurant (service type not stated) | Mexican · American | 1864 NJ-35 | open |
| China Palace Restaurant | Restaurant (service type not stated) | Chinese · Asian | 1815 NJ-35 | open |
| China wok | Restaurant (service type not stated) | Chinese | 305 Port Monmouth Rd | open |
| Copper Canyon | Restaurant (service type not stated) · Quick service | 51 Frost Cir | open | |
| Crown Palace | Restaurant (service type not stated) | Chinese | 1283 State Route 35 | open |
| Cugini’s Pizzeria | Restaurant (service type not stated) | Pizza | 361 State Route 36 | open |
| DeVito's Dogs & Grille | Casual dining · Bar | Hot dogs · American | 455 NJ-36 | open |
| Domino's Pizza Domino's | Quick service | 1670 Route 35 | open | |
| Duck Donuts Duck Donuts | Bakery · Dessert | Dessert · Bakery | 1275 RT-35 | open |
| Dunkin' Dunkin' | Restaurant (service type not stated) · Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 865 State Route 35 | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 1287 Route 35 Suite 100 | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 865 State Route 35 | open |
| Dunkin' - Middletown | Restaurant (service type not stated) | 1447 Highway 35 | open | |
| Flavia's Kitchen | Quick service · Restaurant (service type not stated) | Latin American (other) | 29 Pennybrook Ln | open |
| Florio Tiki Bar | Bar | 4 Mackenn Pl | open | |
| Fotinos Papas Co Inc | Restaurant (service type not stated) | 1610 State Route 35 | open | |
| Freshii Middletown | Quick service · Restaurant (service type not stated) · Fast casual | Vegetarian · Healthy / salads / bowls | 838 State Route 35 | open |
| Frozen Flavors Homemade Ice Cream & Italian Ice | Dessert | Ice cream / frozen desserts · Dessert | 490 Palmer Ave | open |
| Frutta Bowls Frutta Bowls | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 1375 NJ-35 | open |
| Greens And Grains Middletown | Restaurant (service type not stated) | Vegan | 1092 State Route 35 | open |
| Haldi Chowk 35 Authentic Indian Cuisine | Restaurant (service type not stated) | Indian | 1409 NJ-35 | open |
| Hole Lot of Bagels | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 1171 State Route 35 | open |
| House of Chong | Restaurant (service type not stated) | Chinese · Asian | 482 NJ-35 | open |
| Hunan Wok Restaurant | Restaurant (service type not stated) | Chinese · Asian | 147c Cherry Tree Farm Rd | open |
| J and M Bakery | Bakery · Dessert | Bakery · Dessert | 1120 State Route 35 | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches · American | 1209 State Route 35 | open |
| Jersey Mike's Subs | Restaurant (service type not stated) | 1209 State Route 35 | open | |
| Jm Middletown, Llc | Restaurant (service type not stated) | 1209 State Route 35 | open | |
| Jones Pub | Bar · Restaurant (service type not stated) | Lenape Estates | open | |
| Just Salad Just Salad | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls · Vegetarian | 1500 NJ-35 Unit 12 | open |
| Matata Asian Cuisine | Restaurant (service type not stated) | Asian | 655 State Route 35 | open |
| McDonald's McDonald's | Quick service | Burgers · American | 925 Hwy 35 | open |
| Meemom's Meemom's Wall Township | Restaurant (service type not stated) | Breakfast · American | 1383 RT-35 | open |
| MJ's Restaurant Bar and Grill MJ's Restaurant Bar & Grill in Bayville | Casual dining · Restaurant (service type not stated) · Bar | American | 1005 State Route 35 | open |
| Mjs Middletown Llc | Restaurant (service type not stated) | 1005 State Route 35 | open | |
| Moe's Southwest Grill | Restaurant (service type not stated) | Mexican | 1449 State Route 35 | open |
| Muscle Maker Grill | Restaurant (service type not stated) | BBQ · Healthy / salads / bowls | 1409 State Route 35 | open |
| Neelam Exotic Indian Cuisine | Restaurant (service type not stated) · Casual dining | Indian · American | 1178 State Route 35 | open |
| New Jersey Wahoo's Fish Taco | Quick service | 1147 NJ-35 | open | |
| New Monmouth Diner | Casual dining · Restaurant (service type not stated) | American | 1887 NJ-35 | open |
| Nicholas Creamery | Dessert | Ice cream / frozen desserts | 1500 State Route 35 Unit 19 | open |
| Nothing Bundt Cakes | Dessert | Dessert | 1379 NJ-35 | open |
| Nrd Management, Llc | Restaurant (service type not stated) | 1178 State Route 35 | open | |
| Olde Village Pub | Bar | 1211 State Route 35 | open | |
| Olimora | Restaurant (service type not stated) · Casual dining | Italian · American | 26 NJ-36 | open |
| Outback Steakhouse Outback Steakhouse | Casual dining · Bar | Steakhouse · American | 740 State Route 35 | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 776 State Route 35 | open |
| Pronto II Pizza And Restaurant | Restaurant (service type not stated) | Pizza | 1104 State Route 35 | open |
| Rosie’s Pizza | Restaurant (service type not stated) | Pizza | 1500 NJ-35 Unit 18 | open |
| Salad Jazz | Restaurant (service type not stated) · Fast casual · Casual dining · Bar | Healthy / salads / bowls | 1060 State Route 35 | open |
| Shake Shack Shake Shack | Restaurant (service type not stated) | Burgers | 1449 NJ-35 | open |
| Shoprite of Middletown | Specialty food shop · Quick service | Sandwiches | 1361 State Route 35 | open |
| Sisters Seafood | Restaurant (service type not stated) | Seafood · Pizza · Vegetarian · Italian | 147 Cherry Tree Farm Rd Ste 2 | open |
| Smoothie King Smoothie King | Juice, smoothie, tea · Delivery-focused | Juice / smoothies · Healthy / salads / bowls | 1159 Hwy. 35 | open |
| Sonic Drive-In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 1511 State Route 35 | open |
| Sono Sushi | Restaurant (service type not stated) | Japanese · Sushi | 1098 State Route 35 | open |
| Soup Man | Restaurant (service type not stated) | 1123 State Route 35 | open | |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1185 State Route 35 | open |
| Starbucks | Coffee shop | Coffee | Highway 35 | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café · Bakery | Coffee · Bakery | 2011 NJ-35 | open |
| Suzi's Sweet Shoppe Chocolate and Gift Baskets | Dessert | Dessert | 1100 NJ-35 | open |
| T & W Group Inc | Restaurant (service type not stated) | 1098 State Route 35 | open | |
| Tagged Fish Charters | Restaurant (service type not stated) | Seafood | 25 Day Ave | open |
| Tai Hing | Restaurant (service type not stated) | Chinese · Asian | 1413 NJ-35 | open |
| Takumi Japanese Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 1375 RT-35 | open |
| The Bagel Nook The Bagel Nook | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 1868 NJ-35 | open |
| Toscanella Village Cafe | Café · Restaurant (service type not stated) | Italian · Coffee | 102 Kings Hwy | open |
| Trattoria Toscana | Restaurant (service type not stated) · Casual dining | Italian · American | 1283 RT-35 | open |
| Tre Colore | Restaurant (service type not stated) | Pizza · Italian | 1207 State Route 35 | open |
| Wah Mei Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 59 State Route 36 E No 36 | open |
| Wahoo's Fish Taco | Restaurant (service type not stated) | Seafood | 1147 State Route 35 | open |
| Wahoo's Fish Taco Wahoo's Fish Taco | Restaurant (service type not stated) | Mexican · Seafood | 1147 NJ-35 | open |
| Wendy's Wendy's | Quick service | Burgers · American | 1450 Route 35 | open |
| Dbk Ice Llc Dba Rita's Italian Ice | Restaurant (service type not stated) | 1300 State Route 35 | closed | |
| Lama Pizza Bbq And More Corp | Restaurant (service type not stated) | 1207 State Route 35 | closed | |
| Middletown Pancake House | Restaurant (service type not stated) | American | 1610 State Route 35 | closed |
| Villa Restaurant | Restaurant (service type not stated) | Italian | 794 State Route 35 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 32 | 31 | — | — | — | 1 | SIC1987 |
| 1995 | 42 | 40 | — | — | — | 2 | SIC1987 |
| 1996 | 43 | 42 | — | — | — | 1 | SIC1987 |
| 1997 | 45 | 44 | — | — | — | 1 | SIC1987 |
| 1998 | 42 | 35 | 19 | 13 | 3 | 2 | NAICS1997 |
| 1999 | 40 | 35 | 15 | 13 | 7 | 1 | NAICS1997 |
| 2000 | 45 | 39 | 17 | 14 | 8 | 1 | NAICS1997 |
| 2001 | 50 | 44 | 19 | 17 | 7 | 1 | NAICS1997 |
| 2002 | 51 | 46 | 18 | 19 | 8 | 1 | NAICS1997 |
| 2003 | 47 | 39 | 15 | 17 | 6 | 2 | NAICS2002 |
| 2004 | 48 | 41 | 15 | 18 | 7 | 2 | NAICS2002 |
| 2005 | 47 | 41 | 17 | 17 | 5 | 2 | NAICS2002 |
| 2006 | 45 | 39 | 15 | 17 | 6 | 2 | NAICS2002 |
| 2007 | 44 | 38 | 16 | 15 | 6 | 2 | NAICS2002 |
| 2008 | 45 | 38 | 17 | 15 | 5 | 3 | NAICS2007 |
| 2009 | 44 | 37 | 16 | 15 | 5 | 3 | NAICS2007 |
| 2010 | 47 | 39 | 18 | 14 | 5 | 3 | NAICS2007 |
| 2011 | 52 | 43 | 22 | 14 | 5 | 3 | NAICS2007 |
| 2012 | 49 | 40 | 18 | 15 | 6 | 4 | NAICS2012 |
| 2013 | 50 | 41 | 19 | 16 | 5 | 4 | NAICS2012 |
| 2014 | 50 | 41 | 19 | 16 | 5 | 4 | NAICS2012 |
| 2015 | 47 | 40 | 19 | 15 | 5 | 4 | NAICS2012 |
| 2016 | 48 | 38 | 17 | 16 | 5 | 4 | NAICS2012 |
| 2017 | 47 | 39 | 19 | 11 | 9 | 4 | NAICS2017 |
| 2018 | 46 | 37 | 15 | 13 | 9 | 5 | NAICS2017 |
| 2019 | 48 | 38 | 15 | 15 | 8 | 5 | NAICS2017 |
| 2020 | 49 | 38 | 16 | 15 | 7 | 5 | NAICS2017 |
| 2021 | 51 | 40 | 17 | 15 | 8 | 3 | NAICS2017 |
| 2022 | 48 | 37 | 16 | 14 | 7 | 4 | NAICS2022 |
| 2023 | 50 | 40 | 18 | 15 | 7 | 3 | NAICS2022 |