BMIE Market 07732
Monmouth County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 4,527 2020–2024 ACS 5-year estimate ±30 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,451 2020–2024 ACS 5-year estimate ±230 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 5,189 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,243 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $91,875 2020–2024 ACS 5-year estimate ±4,869 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 46.8 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,654 2020–2024 ACS 5-year estimate ±217 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $455,000 2020–2024 ACS 5-year estimate ±106,841 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.8 sq mi Census Gazetteer 2020 |
| Restaurants | 13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07732 |
| Restaurants per 10,000 residents | 28.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -7.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -7.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -7.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 13 (range 10–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 53 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 66 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 32 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07732. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 53 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 66.3 | 66 | 40% | +26.5 |
| Restaurant Opportunity Score | 53.6 | 54 | 35% | +18.8 |
| Market Momentum Score | 32.5 | 32 | 25% | +8.1 |
Consumer Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 4,527 | 59 | 40% | +23.5 |
| Median household income (ACS) | 91,875 | 75 | 40% | +30.0 |
| Households (ACS) | 2,451 | 64 | 20% | +12.8 |
Restaurant Opportunity Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 18.2 | 62 | 35% | +21.5 |
| Restaurants per 10,000 residents (lower = more room) | 28.7 | 21 | 25% | +5.4 |
| Population (ACS) | 4,527 | 59 | 20% | +11.8 |
| Median household income (ACS) | 91,875 | 75 | 20% | +15.0 |
Market Momentum Score: 32 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -7.1 | 21 | 50% | +10.5 |
| 10-year restaurant growth | 18.2 | 62 | 30% | +18.5 |
| 20-year restaurant growth | -7.1 | 18 | 20% | +3.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (57)
By cuisine
American 13 · Coffee 5 · Pizza 5 · Seafood 5 · Italian 3 · BBQ 2 · Dessert 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Mexican 2 · Sandwiches 2 · Asian 1 · Bakery 1 · Caribbean 1 · Chinese 1 · Cuban 1 · Hawaiian / Pacific 1 · Indian 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Vegan 1
By type
Restaurant (service type not stated) 38 · Bar 14 · Casual dining 12 · Café 4 · Dessert 3 · Bakery 2 · Coffee shop 2 · Food truck 2 · Specialty food shop 2 · Quick service 2 · Catering 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Andy's Shore Bar | Bar | 150 Bay Ave | open | |
| Bay Avenue Bakery And Cafe | Bakery | Bakery | 111 Bay Ave | open |
| Bistro Iberia | Restaurant (service type not stated) | Spanish / tapas | 122 Bay Ave | open |
| Cafe LaDeDa | Café | Coffee | 71 Waterwitch Ave, Highlands, NJ 07732 | open |
| CafeLaDeDa Market & Bakery | Restaurant (service type not stated) | Healthy / salads / bowls | 71 Waterwich Ave | open |
| Captain Ron's Beach | Bar | Seafood | Beach | open |
| Chilangos Restaurant | Restaurant (service type not stated) · Casual dining | Mexican · American | 272 Bay Ave | open |
| China Sea | Restaurant (service type not stated) | Chinese · Asian | 214 Bay Ave | open |
| Clam Hut | Restaurant (service type not stated) | Seafood | 1 Atlantic St | open |
| Cozseas Inc | Restaurant (service type not stated) | 2 Bay Ave | open | |
| Cuts & Catch | Restaurant (service type not stated) · Casual dining · Bar | American | 300 Bay Ave | open |
| Dock Donuts | Bakery · Dessert · Coffee shop · Café | Dessert · Coffee | 2 Washington Ave | open |
| Dockside Bar | Bar | 2 Bay Ave | open | |
| Doris & Ed's | Restaurant (service type not stated) | Seafood | 348 Shore Dr | open |
| Driftwood Liquor and Bar | Bar | 300 Bay Ave | open | |
| Farmacie | Coffee shop | Coffee | 157 Bay Ave | open |
| Franny’s Pizzeria & Restaurant | Restaurant (service type not stated) | Pizza · Italian | 279 Bay Ave | open |
| Fresh FRESH | Restaurant (service type not stated) · Casual dining | American | 144 Bay Ave | open |
| Girls Cafe | Café | Coffee | 300 Bay Ave | open |
| Grala Llc | Restaurant (service type not stated) | 23 Bay Ave | open | |
| Grimaldi's | Restaurant (service type not stated) | Pizza | 123 Bay Ave | open |
| Havana Tropical Cafe | Restaurant (service type not stated) | Cuban | 409 Bay Ave | open |
| Highlands On The Bay | Restaurant (service type not stated) | American | 12 Beach Blvd | open |
| Hinlickity’s Ice Cream Parlor | Dessert | Ice cream / frozen desserts · Dessert | 120 Bay Ave | open |
| Hog Heaven LLC | Food truck | BBQ · American | 325 Shore Dr | open |
| Il Lago | Restaurant (service type not stated) | Italian | 122 Bay Ave | open |
| Inlet Cafe | Café · Restaurant (service type not stated) | Coffee · American | 3 Cornwall St | open |
| JB Woodfired | Restaurant (service type not stated) | Pizza | 100 Hartshorne Dr | open |
| Joe Amiel's Bay Pointe Inn | Bar | 1 Willow St | open | |
| Katz's Grill | Specialty food shop · Quick service | Sandwiches | 208 Bay Ave | open |
| La Playa | Bar · Restaurant (service type not stated) | 325 Shore Dr | open | |
| La Playa, Highlands | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 270 Bay Avenue | open |
| Local Smoke Bbq At The Seafarer | Restaurant (service type not stated) | BBQ | 1 Atlantic St | open |
| M & D Inc | Restaurant (service type not stated) | 1 Navesink Ave | open | |
| McFly's On The Hook | Restaurant (service type not stated) · Casual dining · Bar | 53 McNair Road | open | |
| Moby's Lobster Deck | Restaurant (service type not stated) · Dessert · Casual dining | Seafood · Ice cream / frozen desserts · American | 2 S Bay Ave | open |
| Mule Barn Tavern | Bar · Restaurant (service type not stated) | American | 36 Kearney Rd | open |
| Off The Hook Off The Hook | Casual dining · Bar | 1 State Route 36 | open | |
| Ohana Isle | Restaurant (service type not stated) | Hawaiian / Pacific | North Beach, Atlantic Dr | open |
| Porcini | Restaurant (service type not stated) · Casual dining | Italian · American | 168 Bay Ave | open |
| Primo's Pizza & Grill | Restaurant (service type not stated) | Pizza | 300 Bay Ave | open |
| Proving Ground Waterfront Dining | Restaurant (service type not stated) | American | 56 Shrewsbury Ave | open |
| Ruvolo's Pizzeria | Restaurant (service type not stated) | Pizza | 300 Bay Ave | open |
| Saltwater Bar and Kitchen by Big Mike | Casual dining · Restaurant (service type not stated) · Bar | 128 Bay Ave | open | |
| Santo Ceviche | Food truck | Bay Ave | open | |
| Sea & Sand Indian Fusion | BYOB | Restaurant (service type not stated) · Casual dining | Indian · American | 231 Bay Ave | open |
| Shore Good Eats & Treats | Restaurant (service type not stated) | 11 Miller St | open | |
| Smokenmirrors Llc | Restaurant (service type not stated) | 56 Shrewsbury Ave | open | |
| Sugar Shack | Restaurant (service type not stated) · Bar · Casual dining | Caribbean | 23 Bay Ave | open |
| Surf City Squeeze Blimpie America's Sub Shop | Quick service · Juice, smoothie, tea · Specialty food shop | Sandwiches · Juice / smoothies | 300 Bay Ave | open |
| Ted's Toys for Tots | Restaurant (service type not stated) | 88 Bay Ave, 1st Floor | open | |
| The Sandbox at Seastreak | Bar · Casual dining | 325 Shore Dr | open | |
| The Seafarer | Casual dining · Restaurant (service type not stated) · Bar | 1 Atlantic St | open | |
| Tony & Mia's Catered Cuisine | Restaurant (service type not stated) · Catering | American | open | |
| Trama's at One Willow | Restaurant (service type not stated) | Seafood · American · Vegan · Healthy / salads / bowls | 1 Willow St | open |
| Et Al Fine Food & Events | Restaurant (service type not stated) · Casual dining | American | 71 Waterwitch Ave | closed |
| Water Witch Coffee | Coffee shop | Coffee | 67 Waterwitch Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 19 | 14 | — | — | — | 5 | SIC1987 |
| 1995 | 21 | 16 | — | — | — | 5 | SIC1987 |
| 1996 | 20 | 16 | — | — | — | 4 | SIC1987 |
| 1997 | 23 | 21 | — | — | — | 2 | SIC1987 |
| 1998 | 21 | 16 | 14 | 1 | 1 | 2 | NAICS1997 |
| 1999 | 18 | 15 | 9 | 4 | 2 | 2 | NAICS1997 |
| 2000 | 20 | 17 | 10 | 4 | 2 | 2 | NAICS1997 |
| 2001 | 20 | 17 | 10 | 4 | 2 | 2 | NAICS1997 |
| 2002 | 23 | 20 | 10 | 6 | 3 | 2 | NAICS1997 |
| 2003 | 18 | 14 | 6 | 6 | 1 | 3 | NAICS2002 |
| 2004 | 18 | 14 | 6 | 7 | 1 | 3 | NAICS2002 |
| 2005 | 18 | 15 | 7 | 6 | 2 | 2 | NAICS2002 |
| 2006 | 18 | 14 | 6 | 7 | 1 | 3 | NAICS2002 |
| 2007 | 13 | 12 | 5 | 5 | 2 | 1 | NAICS2002 |
| 2008 | 14 | 14 | 9 | 3 | 2 | — | NAICS2007 |
| 2009 | 16 | 16 | 11 | 3 | 2 | — | NAICS2007 |
| 2010 | 15 | 15 | 11 | 2 | 2 | — | NAICS2007 |
| 2011 | 17 | 17 | 11 | 3 | 3 | — | NAICS2007 |
| 2012 | 17 | 15 | 10 | 2 | 3 | 1 | NAICS2012 |
| 2013 | 13 | 11 | 7 | 3 | 1 | 1 | NAICS2012 |
| 2014 | 13 | 12 | 9 | 2 | 1 | — | NAICS2012 |
| 2015 | 16 | 14 | 9 | 3 | 2 | 1 | NAICS2012 |
| 2016 | 17 | 15 | 11 | 2 | 2 | 1 | NAICS2012 |
| 2017 | 17 | 15 | 11 | — | — | — | NAICS2017 |
| 2018 | 16 | 14 | 10 | — | — | — | NAICS2017 |
| 2019 | 16 | 14 | 10 | — | — | — | NAICS2017 |
| 2020 | 14 | 12 | 9 | — | — | — | NAICS2017 |
| 2021 | 14 | 12 | 9 | — | — | — | NAICS2017 |
| 2022 | 15 | 12 | 7 | — | 3 | — | NAICS2022 |
| 2023 | 16 | 13 | 9 | — | — | — | NAICS2022 |