BMIE Market 07760
Monmouth County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 9,692 2020–2024 ACS 5-year estimate ±411 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,686 2020–2024 ACS 5-year estimate ±261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 9,283 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,104 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $226,635 2020–2024 ACS 5-year estimate ±27,008 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 49.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,610 2020–2024 ACS 5-year estimate ±291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,338,400 2020–2024 ACS 5-year estimate ±217,352 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 8.5 sq mi Census Gazetteer 2020 |
| Restaurants | 32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07760 |
| Restaurants per 10,000 residents | 39.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -8.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +10.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +18.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +39.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 35 (range 30–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 62 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 35 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07760. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.07, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81.9 | 82 | 40% | +32.7 |
| Restaurant Opportunity Score | 57.3 | 57 | 35% | +20.1 |
| Market Momentum Score | 35.1 | 35 | 25% | +8.8 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 9,692 | 70 | 40% | +28.1 |
| Median household income (ACS) | 226,635 | 99 | 40% | +39.7 |
| Households (ACS) | 3,686 | 70 | 20% | +14.0 |
Restaurant Opportunity Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 10.3 | 54 | 35% | +19.0 |
| Restaurants per 10,000 residents (lower = more room) | 33.0 | 17 | 25% | +4.4 |
| Population (ACS) | 9,692 | 70 | 20% | +14.1 |
| Median household income (ACS) | 226,635 | 99 | 20% | +19.9 |
Market Momentum Score: 35 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -8.6 | 20 | 50% | +9.9 |
| 10-year restaurant growth | 10.3 | 54 | 30% | +16.3 |
| 20-year restaurant growth | 18.5 | 45 | 20% | +8.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (74)
By cuisine
American 12 · Coffee 10 · Seafood 9 · Italian 5 · Dessert 4 · European 4 · Bakery 3 · Juice / smoothies 3 · Sandwiches 3 · Asian 2 · Burgers 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Japanese 2 · Pizza 2 · Steakhouse 2 · Sushi 2 · Chinese 1 · French 1 · Mexican 1 · Thai 1
By type
Restaurant (service type not stated) 46 · Bar 20 · Casual dining 11 · Café 6 · Coffee shop 5 · Bakery 4 · Dessert 4 · Juice, smoothie, tea 3 · Quick service 3 · Specialty food shop 2 · Catering 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1030 Liquor Partners, Llc | Restaurant (service type not stated) | 1030 Ocean Ave | open | |
| 1124 Ocean Avenue Liquor, Llc | Restaurant (service type not stated) | 1124 Ocean Ave | open | |
| 2nd Jetty Seafood | Restaurant (service type not stated) | Seafood · American | 140 Ocean Ave | open |
| Alice's Kitchen | Restaurant (service type not stated) · Casual dining | American | 1108 Ocean Ave | open |
| Almost Home | Coffee shop | Coffee | 1136 Ocean Ave | open |
| Andy K's Dairy & Deli Inc | Restaurant (service type not stated) | 1160 Ocean Ave | open | |
| Anjelica's Restaurant | Restaurant (service type not stated) | Italian · European | 1070 Ocean Ave | open |
| Atlantic Bagel Company Atlantic Bagel Co. Atlantic Highlands, Rumson Middletown | Bakery · Café | Bakery · Coffee | 113 E River Rd | open |
| Bagel Cove | Restaurant (service type not stated) | 1064 Ocean Ave | open | |
| Barnacle Bill's | Casual dining · Bar | American · Seafood | 1 1st St | open |
| Beach Burgers and Grille | Restaurant (service type not stated) | Burgers | 1064 Ocean Ave | open |
| Brennan's Delicatessen Brennan's Delicatessen of Rumson LLC. | Specialty food shop · Quick service | Sandwiches · American | 38 W River Rd | open |
| Brothers Daley | Bar · Restaurant (service type not stated) | European | 1124 Ocean Ave | open |
| Bubbakoo's Burritos | Restaurant (service type not stated) | Mexican | 1054 Ocean Ave | open |
| Butlers Deli + Sub Shop | Coffee shop · Restaurant (service type not stated) · Quick service · Specialty food shop · Catering | Coffee · Sandwiches | 91 E River Rd | open |
| Cecchino Llc | Restaurant (service type not stated) | 102 Avenue of Two Rivers | open | |
| Crazees | Dessert · Bakery | Ice cream / frozen desserts · Dessert · Bakery | 2 W River Rd | open |
| Cups Cakes | Bakery · Juice, smoothie, tea · Café | Bakery · Juice / smoothies · Coffee | 122 E River Rd | open |
| David Burke Fromagerie | Restaurant (service type not stated) | French | 26 Ridge Rd | open |
| DIVE! | Bar | 1072 Ocean Ave | open | |
| Donovan's Reef | Casual dining · Bar | 1171 Ocean Ave | open | |
| Drifthouse By David Burke | Restaurant (service type not stated) | 1485 Ocean Ave | open | |
| Drifthouse Restaurant, Lounge and Bar | Casual dining · Bar | Seafood · Steakhouse | 1485 Ocean Ave | open |
| Driftwood Tiki Bar | Bar | 1485 Ocean Ave | open | |
| Dunkin' Donuts | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert | 1002 Ocean Ave | open |
| Elements | Bar | 1072 Ocean Ave | open | |
| Eventide Grille | Restaurant (service type not stated) | Seafood · American | 1400 Ocean Ave | open |
| Fromagerie | Restaurant (service type not stated) · Quick service | European | 26 Ridge Rd | open |
| Gigi's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1142 Ocean Ave | open |
| Giorgia | Restaurant (service type not stated) · Casual dining | Italian · American | 102 Ave of Two Rivers | open |
| Gracie and the Dudes | Dessert | Ice cream / frozen desserts · Dessert | 1062 Ocean Ave | open |
| Harry's Sea Bright Harry's | Bar | Seafood | 1124 Ocean Ave | open |
| Ichabod's | Bar | 1 E Church St | open | |
| Kind Heart Coffee | Coffee shop | Coffee | 91 E River Rd | open |
| Kotobuki Fine Japanese Dining | Restaurant (service type not stated) | 1132 Ocean Ave | open | |
| Melonhead | Juice, smoothie, tea · Restaurant (service type not stated) | Healthy / salads / bowls · Juice / smoothies | 1146 Ocean Ave | open |
| Moo Yai Thai | Restaurant (service type not stated) | Thai · Asian | 1064 Ocean Ave | open |
| Murphy's Tavern | Bar | 17 Ward Ln | open | |
| Nauti Bar By David Burke | Bar | 1485 Ocean Ave | open | |
| Navesink Restuarant, Llc | Restaurant (service type not stated) | 1400 Ocean Ave | open | |
| Ocean House Tap & Grill | Casual dining · Bar | American | 1072 Ocean Ave | open |
| Penelope Bourbon | Winery / distillery / taproom | open | ||
| Playa Bowls Playa Bowls | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 1110 Ocean Ave | open |
| Red Horse Steakhouse by David Burke - Rumson, NJ Red Horse by David Burke - Rumson | Restaurant (service type not stated) | Steakhouse · American | 26 Ridge Rd | open |
| River Pointe Inn | Restaurant (service type not stated) · Bar | Seafood · American | 132 E River Rd | open |
| Round Lake Partners Llc | Restaurant (service type not stated) | 123 E River Rd | open | |
| Salt Creek Grille | Casual dining · Bar | 4 Bingham Ave | open | |
| Sand Dollar Enterprise Llc | Restaurant (service type not stated) | 140 Ocean Ave | open | |
| Sea Bright Acoustic Cafe | Café | Coffee | 1102 Ocean Ave | open |
| Sea Bright Pizzeria and Restaurant | Restaurant (service type not stated) | Pizza · Italian | 1068 Ocean Ave | open |
| Sea Horse Beach Club Llc | Restaurant (service type not stated) | 1485 Ocean Ave | open | |
| Sean Patrick's Fine Dining | Restaurant (service type not stated) | American | 1132 Ocean Ave | open |
| Shipmasters Inc | Restaurant (service type not stated) | 1400 Ocean Ave | open | |
| Shrewsbury River Inc | Restaurant (service type not stated) | 816 Ocean Ave | open | |
| Sing Song Inc | Restaurant (service type not stated) | 1 1st St | open | |
| Something Fishy | Restaurant (service type not stated) | Seafood | 140 Ocean Ave | open |
| Sonny's Sandwich Shop | Restaurant (service type not stated) | Sandwiches · Burgers | 1142 Ocean Ave | open |
| Southern Maryland Seafood | Restaurant (service type not stated) · Bar | Seafood | 7 North Way | open |
| Super Golden | Restaurant (service type not stated) | Chinese | 1120 Ocean Ave | open |
| Sushi group | Restaurant (service type not stated) | Japanese · Sushi | 1120 Ocean Ave | open |
| The Black Swine | Restaurant (service type not stated) | American | 1132 Ocean Ave | open |
| The French Market | Café · Restaurant (service type not stated) | Coffee | 114 E River Rd | open |
| The Palm | Dessert | Dessert | 1132 Ocean Ave | open |
| The Rum Runner | Bar · Restaurant (service type not stated) | 816 Ocean Ave | open | |
| Tiki Bar And Grille | Restaurant (service type not stated) | 344 Ocean Ave | open | |
| Tommy's Tavern and Tap Tommy's Tavern + Tap - Freehold | Casual dining · Bar | 1030 Ocean Ave | open | |
| Undici Restaurant | Restaurant (service type not stated) | Italian · European | 11 W River Rd | open |
| Val's Tavern | Casual dining · Bar | 123 E River Rd | open | |
| Vals Tavern | Café · Coffee shop | Coffee | 323 E Riv | open |
| Victory Park Tavern | Casual dining · Bar | American | 21 W River Rd | open |
| Woody's Ocean Grille | Restaurant (service type not stated) · Casual dining · Bar | Seafood | 1 E Church St | open |
| Yolk’s On You Kitchen | Restaurant (service type not stated) | 1132 Ocean Ave | open | |
| Yumi Sea Bright Yumi Sea Bright | Restaurant (service type not stated) | Japanese · Sushi · Asian | 1120 E Ocean Ave | open |
| Tripar Corporation | Restaurant (service type not stated) | 47 W River Rd Ste A | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 26 | 23 | — | — | — | 3 | SIC1987 |
| 1995 | 23 | 20 | — | — | — | 3 | SIC1987 |
| 1996 | 29 | 25 | — | — | — | 4 | SIC1987 |
| 1997 | 35 | 31 | — | — | — | 4 | SIC1987 |
| 1998 | 36 | 31 | 26 | 5 | — | 4 | NAICS1997 |
| 1999 | 31 | 26 | 23 | 3 | — | 4 | NAICS1997 |
| 2000 | 35 | 28 | 23 | 5 | — | 5 | NAICS1997 |
| 2001 | 40 | 31 | 23 | 8 | — | 6 | NAICS1997 |
| 2002 | 35 | 28 | 22 | 5 | 1 | 5 | NAICS1997 |
| 2003 | 34 | 27 | 19 | 7 | 1 | 6 | NAICS2002 |
| 2004 | 36 | 28 | 19 | 7 | 1 | 6 | NAICS2002 |
| 2005 | 36 | 30 | 21 | 7 | 1 | 5 | NAICS2002 |
| 2006 | 37 | 33 | 24 | 7 | 1 | 3 | NAICS2002 |
| 2007 | 38 | 32 | 24 | 6 | 1 | 3 | NAICS2002 |
| 2008 | 36 | 28 | 20 | 6 | 2 | 5 | NAICS2007 |
| 2009 | 40 | 29 | 19 | 7 | 3 | 5 | NAICS2007 |
| 2010 | 45 | 37 | 23 | 9 | 5 | 4 | NAICS2007 |
| 2011 | 47 | 39 | 26 | 9 | 4 | 4 | NAICS2007 |
| 2012 | 42 | 34 | 21 | 10 | 3 | 3 | NAICS2012 |
| 2013 | 34 | 29 | 19 | 7 | 3 | 2 | NAICS2012 |
| 2014 | 36 | 31 | 21 | 6 | 4 | 3 | NAICS2012 |
| 2015 | 38 | 30 | 20 | 7 | 3 | 4 | NAICS2012 |
| 2016 | 41 | 35 | 22 | 10 | 3 | 2 | NAICS2012 |
| 2017 | 42 | 35 | 25 | 6 | 4 | 3 | NAICS2017 |
| 2018 | 42 | 35 | 24 | 6 | 5 | 3 | NAICS2017 |
| 2019 | 41 | 34 | 24 | 6 | 4 | 4 | NAICS2017 |
| 2020 | 39 | 32 | 22 | 7 | 3 | 4 | NAICS2017 |
| 2021 | 39 | 32 | 22 | 8 | — | 5 | NAICS2017 |
| 2022 | 38 | 32 | 23 | 8 | — | 5 | NAICS2022 |
| 2023 | 39 | 32 | 22 | 9 | — | 5 | NAICS2022 |