BMIE Market 07731

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	40,322 2020–2024 ACS 5-year estimate ±1,217 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,657 2020–2024 ACS 5-year estimate ±464 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	38,304 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,897 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$134,056 2020–2024 ACS 5-year estimate ±7,008 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,570 2020–2024 ACS 5-year estimate ±432 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$494,600 2020–2024 ACS 5-year estimate ±15,170 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	31.8 sq mi Census Gazetteer 2020
Restaurants	76 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07731
Restaurants per 10,000 residents	17.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+2.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+68.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+76.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	84 (range 73–95) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	94 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	38 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07731. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.18, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	93.5	94	40%	+37.4
Restaurant Opportunity Score	64.5	65	35%	+22.6
Market Momentum Score	38.0	38	25%	+9.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 94 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	40,322	94	40%	+37.6
Median household income (ACS)	134,056	94	40%	+37.5
Households (ACS)	13,657	92	20%	+18.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	2.7	48	35%	+16.9
Restaurants per 10,000 residents (lower = more room)	18.9	40	25%	+10.1
Population (ACS)	40,322	94	20%	+18.8
Median household income (ACS)	134,056	94	20%	+18.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.6	17	50%	+8.7
10-year restaurant growth	2.7	48	30%	+14.5
20-year restaurant growth	68.9	74	20%	+14.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (140)

By cuisine

American 22 · Italian 18 · Coffee 17 · Pizza 16 · Bakery 13 · Dessert 13 · Asian 11 · Burgers 11 · Sandwiches 11 · Chinese 6 · Ice cream / frozen desserts 6 · Healthy / salads / bowls 5 · Mexican 5 · Juice / smoothies 4 · Breakfast 3 · Chicken / wings 3 · Japanese 3 · European 2 · Halal / kosher 2 · Latin American (other) 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Sushi 2 · Cajun, Creole, Southern 1 · Caribbean 1 · Filipino 1 · Greek 1 · Hawaiian / Pacific 1 · Hot dogs 1 · Mediterranean 1 · Peruvian 1 · Tea / bubble tea 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 85 · Quick service 26 · Bakery 18 · Bar 16 · Dessert 15 · Coffee shop 12 · Casual dining 11 · Café 10 · Specialty food shop 7 · Juice, smoothie, tea 5 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
A&s Pizza	Restaurant (service type not stated)	Pizza	2233 US Highway 9	open
Applebee's Applebee's Grill & Bar	Casual dining · Bar	American · Burgers	4721 US Highway 9	open
Arooga's	Bar		5169 US Highway 9	open
Asbury Ale House	Bar · Casual dining		5169 US-9	open
Asian Harbor	Restaurant (service type not stated)	Asian · Thai · Sushi · Japanese	4035 US-9	open
Bagel Country on 9	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	2781 US-9	open
Bagel Joint	Bakery · Café	Bakery · Coffee	46 Ramtown-Greenville Rd	open
Bask Tanning Llc	Restaurant (service type not stated)		4240 US Highway 9	open
Baskin-robbins	Dessert	Ice cream / frozen desserts	1994 US Highway 9	open
Big City Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches · Hot dogs	4007 US-9	open
Bobbys Oasis	Bar		16 Hemlock Rd	open
Boston Market	Restaurant (service type not stated)	American	4159 US Highway 9	open
Bubbakoo's Burritos Bubbakoo's Burritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4057 US-9	open
Burger King	Quick service · Restaurant (service type not stated)	Burgers	4510 Rte 9	open
Cal's Confections	Dessert · Coffee shop · Café	Dessert · Coffee	6 Swan Rd	open
Capricci Pizzeria and Restaurant	Restaurant (service type not stated)	Italian · Pizza	512 New Friendship Rd	open
Caribbean Vibes	Restaurant (service type not stated) · Casual dining	Caribbean · American	4228 US-9	open
Carino's	Restaurant (service type not stated)	Italian	4731 US Highway 9	open
Chapter House	Casual dining · Bar	American	1454 US-9	open
Charleys Cheesesteaks and Wings Charleys Cheesesteaks	Restaurant (service type not stated)	Sandwiches · American	4900 US-9	open
Charleys Philly Steaks Charleys Philly Steaks	Quick service	Sandwiches	4900 US Hwy 9	open
Checkers	Quick service · Restaurant (service type not stated)	Burgers	1992 Route 9 & West Farms Road	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	4881 Us Highway 9	open
China 1	Restaurant (service type not stated)	Chinese · Asian	2229 US-9	open
China Moon	Restaurant (service type not stated)	Chinese · Asian	4019 US-9	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4733 US Highway 9 200	open
Christie's Italian Seafood Grill	Restaurant (service type not stated)	Italian · Seafood	2420 US-9	open
Colonial Coffee Shoppe	Restaurant (service type not stated)	Breakfast	4023 US Highway 9	open
Confection Collection	Dessert		6754 US-9	open
Dalu Inc.	Restaurant (service type not stated)	Pizza · Italian	153 Newtons Corner Rd	open
Dangerous Confections	Bakery · Restaurant (service type not stated) · Coffee shop	Bakery · Coffee	44 Ramtown-Greenville Rd	open
Detodito Deli	Restaurant (service type not stated)	Mexican	996 Lakewood Farmingdale Rd	open
Dollar Donuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert	2223 US-9	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	4318 Highway 9	open
Dunkin	Bakery · Dessert	Dessert	Rt 9 S Village Square	open
Dunkin' Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	1994 US-9	open
Dunkin' Dunkin'	Dessert · Bakery · Restaurant (service type not stated) · Quick service · Coffee shop	Ice cream / frozen desserts · Dessert · Coffee	4199 Route 9 N	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	4862 Route 9	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	6791 US Highway 9	open
Dynasty Asian Fusion	Restaurant (service type not stated)	Asian	2450 U S 9	open
Dynasty Asian Fusion	Restaurant (service type not stated)		2450 US Highway 9	open
El buen taco	Restaurant (service type not stated)		2001 US Highway 9	open
Emilio's by Alex	Restaurant (service type not stated)	Pizza	4534 US Highway 9	open
Federici's South	Restaurant (service type not stated)	Italian	6469 US Highway 9	open
Fish Grill Lakewood Fish Grill	Restaurant (service type not stated)	Seafood · Halal / kosher	6834 US-9	open
Five Guys Five Guys	Quick service	Burgers · American	4220 Route 9 South	open
Four Boys Pizza	Restaurant (service type not stated)	Pizza	42 Ramtown-Greenville Rd	open
Francesco Delia Enterprises Inc	Restaurant (service type not stated)		2969 US Highway 9	open
Frutta Bowls	Juice, smoothie, tea · Restaurant (service type not stated)	Healthy / salads / bowls · Juice / smoothies	2231 US-9	open
Galileo Pizza And Restaurant Llc	Restaurant (service type not stated)		6469 US Highway 9	open
Garden Taste	Restaurant (service type not stated)	Chinese · Asian	131 Newtons Corner Rd	open
Georgian Chef	Restaurant (service type not stated) · Casual dining	European · American	3720 US-9	open
giana bella's ristorante	Restaurant (service type not stated)	Italian	2781 US Highway 9	open
Hamisada	Restaurant (service type not stated)	Mediterranean · Greek	5325 us 9	open
Hershy's Bakery	Bakery	Bakery	6764 US-9	open
Home Village Chinese Restaurant	Restaurant (service type not stated)	Chinese	4522 US Highway 9	open
Howell Kitchen	Restaurant (service type not stated)	Chinese · Asian	4130 US Highway 9	open
Howell South Donuts Llc	Restaurant (service type not stated)		4862 US Highway 9	open
Howell Township First Aid And Rescue Squd-sba Small 7a Term	Restaurant (service type not stated)		16 Kent Rd	open
Howell Womens Club	Bar		53 Starlight Rd	open
Ice Cream On 9	Dessert · Bakery	Ice cream / frozen desserts · Dessert · Bakery	2300 US-9	open
IHOP	Restaurant (service type not stated)	Breakfast	4731 Rte 9	open
Ivy League	Casual dining · Bar	American	5 E 3rd St	open
Ivy League Bar And Grill	Casual dining · Bar			open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · American	991 Route 9 N	open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	3950 Route 9 and, Aldrich Rd	open
Joseph and David Juice For Life	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	6465 US-9	open
Juanito's II	Restaurant (service type not stated)	Mexican · Latin American (other)	3930 US-9	open
Kam Po Garden	Restaurant (service type not stated)	Chinese · Asian	508 New Friendship Rd	open
Kapamilya Philippine Cuisine	Restaurant (service type not stated)	Filipino · Asian	4226 US-9	open
Kava Coffee House	Coffee shop · Café	Coffee · Halal / kosher	6791 US-9 N	open
KFC KFC	Restaurant (service type not stated) · Quick service	Chicken / wings · American	1466 Route 9 South	open
King of Bagels & Subs	Bakery · Restaurant (service type not stated) · Quick service · Specialty food shop	Bakery · Sandwiches	4046 U S 9	open
La Bella Cucina	Restaurant (service type not stated)	Italian	4074 US Highway 9	open
Lino's Pizzeria	Restaurant (service type not stated)	Italian · Pizza	2969 US-9	open
LongHorn Steakhouse LongHorn Steakhouse	Casual dining · Bar	Steakhouse · American	4801 US-9	open
Luigi's Pizza	Restaurant (service type not stated)	Pizza · Italian	4864 US-9	open
Lupos Pizza	Restaurant (service type not stated)	Pizza · Italian	2450 US-9	open
MachuPicchu Delights	Restaurant (service type not stated)	Peruvian · Latin American (other)	2450 US-9	open
McDonald's McDonald's	Quick service	Burgers · American	3410 Rt 9 South	open
McDonald's	Quick service · Restaurant (service type not stated)	Burgers	4900 US Highway 9	open
Ming Ho Dynasty Inc	Restaurant (service type not stated)		4019 US Highway 9	open
Ming's Town Chinese Restaurant	Quick service · Restaurant (service type not stated)		34 Lanes Mill Rd	open
MrBeast Burger	Restaurant (service type not stated)	Burgers	5169 U S 9	open
Nagoya Sushi & Hibachi	Restaurant (service type not stated)	Japanese · Sushi · Asian	4562 US-9 #2	open
Nonno's Pizzeria and Restaurant	Restaurant (service type not stated)	Italian · Pizza	4118 US-9	open
Not Just Bagels	Bakery	Bakery	987 US Highway 9	open
Nothing Bundt Cakes	Dessert	Dessert	4015 US-9	open
OMG MYO Pizza	Restaurant (service type not stated)	Pizza	4745 US Highway 9	open
Ottimo cafe	Restaurant (service type not stated)	Italian	6794 US Highway 9	open
Our Cigar Bar at The Browns	Bar · Casual dining		95 Western Dr	open
Pan Pizza of Ramtown	Restaurant (service type not stated)	Pizza · Italian	42 Ramtown-Greenville Rd	open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	4715 US-9	open
Pat D's Pizza	Restaurant (service type not stated)	Pizza · Italian	995 US-9 n	open
Philly Pretzel Factory Philly Pretzel Factory	Bakery · Restaurant (service type not stated)	Bakery · American	4018 US-9	open
Pho Chopsticks Llc	Restaurant (service type not stated)		2221 US Highway 9	open
Pizza Hut	Restaurant (service type not stated)	Pizza	4752 Route 9	open
Playa Bowls Playa Bowls	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	4701 US-9	open
Poke Burritos	Restaurant (service type not stated)	Hawaiian / Pacific · Japanese · Healthy / salads / bowls · Asian	4122 US-9	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	4270 U.S. Highway 9	open
Ram Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	133 Newtons Corner Rd	open
Ready Set Juice	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	4134 US Highway 9	open
Red Moon Pizza	Restaurant (service type not stated)	Pizza · Italian	4027 US Highway 9	open
Rita's Italian Ice and Frozen Custard Rita's Italian Ice & Frozen Custard	Dessert	Ice cream / frozen desserts · Dessert	4502 US-9	open
Rita’s of Howell NJ Rita's Italian Ice	Dessert · Bar	Dessert		open
Rivoli's Grill & Chill	Restaurant (service type not stated)	Italian	8 Ramtown Greenville Rd	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	5169 Rt 9	open
Ruocco's On 9	Restaurant (service type not stated)	Italian	4344 US Highway 9	open
Scooters	Bar		6782 US Highway 9	open
Seasons Coal Fired Bistro	Restaurant (service type not stated)	Italian · European	2200 US-9	open
Seven Sons Brewing	Brewery / taproom · Bar		2224 US-9	open
Shivers Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	4037 US-9	open
Solo Tu Pizza	Restaurant (service type not stated)	Pizza	995 US Highway 9	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	4610 Route 9 South	open
Sorrentino's	Casual dining · Restaurant (service type not stated)	Sandwiches · American	4344 US-9	open
Sorrentino's Subs Sorrentino's Stony Plain	Specialty food shop · Quick service	Sandwiches · Breakfast	6695 US-9	open
Southside Cuisines Inc	Restaurant (service type not stated)		1454 US Highway 9	open
Sparklesglllc	Restaurant (service type not stated)		6951 US Highway 9	open
Starbucks	Coffee shop	Coffee	4701 US Highway 9	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	5325 U S 9	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4955 US-9 N	open
STAY GOLD CAFE	Coffee shop · Restaurant (service type not stated) · Café	Coffee	38 Ramtown Greenville Rd	open
Stewart's Root Beer	Quick service	American · Burgers	2999 US-9	open
SweetCammareri’s	Bakery	Bakery	44 Ramtown Greenville Rd	open
Taco Bell Taco Bell	Quick service	Mexican	3810 Rt 9 S	open
Tenderfix By Noah Schnapp	Quick service		4731 US Highway 9	open
Tenth and Willow Gourmet Italian Market and Deli	Specialty food shop · Quick service · Catering	Sandwiches	1152 NJ-33	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	5309 US-9	open
The Salerno Lounge	Bar		1107 Salerno Way	open
The Sanctuary	Café · Coffee shop · Bar	Coffee	27 Barren Meadow Ln	open
The Tea Shoppe	Juice, smoothie, tea	Tea / bubble tea	2212A US Highway 9 South	open
Tim N Mis Chalet	Bar		Old Tavern Rd	open
Twist Ice Cream Shop	Dessert	Ice cream / frozen desserts · Dessert	149 Newtons Corner Rd	open
Vaid Howell Pancakes Inc	Restaurant (service type not stated)		4731 US Highway 9	open
Verdi and Varnier	Bakery	Bakery	21 E Shenendoah Rd	open
Vietnam Bistro	Restaurant (service type not stated)	Vietnamese · Asian · American	2221 US Highway 9	open
Wendy's Wendy's	Quick service	Burgers · American	4510 U.S. 9	open
White Castle White Castle	Quick service	Burgers · American	2151 US-9	open
Youngs Water &amp Sewer, Inc	Restaurant (service type not stated)		1150 Us Highway 9 Ste 510	open
Stewarts Of Howell Llc	Restaurant (service type not stated)		2999 US Highway 9	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	46	43	—	—	—	3	SIC1987
1995	43	41	—	—	—	2	SIC1987
1996	46	44	—	—	—	2	SIC1987
1997	47	46	—	—	—	1	SIC1987
1998	45	43	14	21	8	1	NAICS1997
1999	40	38	12	20	6	1	NAICS1997
2000	44	42	14	21	7	1	NAICS1997
2001	49	46	15	22	9	2	NAICS1997
2002	49	43	15	21	6	2	NAICS1997
2003	49	45	15	23	7	2	NAICS2002
2004	55	51	15	28	8	2	NAICS2002
2005	61	57	18	32	7	3	NAICS2002
2006	59	56	16	32	8	2	NAICS2002
2007	63	61	23	28	10	2	NAICS2002
2008	67	66	27	31	8	1	NAICS2007
2009	63	61	24	29	8	—	NAICS2007
2010	70	67	24	33	10	2	NAICS2007
2011	70	69	23	36	10	1	NAICS2007
2012	69	68	23	35	10	1	NAICS2012
2013	77	74	27	36	11	2	NAICS2012
2014	69	66	22	34	10	2	NAICS2012
2015	74	71	23	36	12	2	NAICS2012
2016	83	78	28	38	12	2	NAICS2012
2017	86	81	27	39	15	—	NAICS2017
2018	90	86	32	37	17	—	NAICS2017
2019	89	84	29	38	17	—	NAICS2017
2020	86	80	26	40	14	—	NAICS2017
2021	84	79	25	42	12	—	NAICS2017
2022	80	76	24	39	13	—	NAICS2022
2023	81	76	22	39	15	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07731. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08720	4.2 mi	1	2016
07727	4.6 mi	14	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.