BMIE Market 07746

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,476 2020–2024 ACS 5-year estimate ±1,166 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,149 2020–2024 ACS 5-year estimate ±350 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,666 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,262 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$207,689 2020–2024 ACS 5-year estimate ±31,300 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,671 2020–2024 ACS 5-year estimate ±819 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$701,800 2020–2024 ACS 5-year estimate ±29,693 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.4 sq mi Census Gazetteer 2020
Restaurants	37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07746
Restaurants per 10,000 residents	14.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+23.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+42.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+117.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 41–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.85) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	87 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	67 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07746. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.85, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	87.1	87	40%	+34.8
Restaurant Opportunity Score	68.1	68	35%	+23.9
Market Momentum Score	66.7	67	25%	+16.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,476	80	40%	+32.0
Median household income (ACS)	207,689	99	40%	+39.6
Households (ACS)	6,149	77	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	23.3	66	35%	+23.0
Restaurants per 10,000 residents (lower = more room)	20.0	37	25%	+9.3
Population (ACS)	18,476	80	20%	+16.0
Median household income (ACS)	207,689	99	20%	+19.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.1	70	50%	+35.0
10-year restaurant growth	23.3	66	30%	+19.8
20-year restaurant growth	42.3	60	20%	+11.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (58)

By cuisine

Italian 11 · Coffee 8 · Pizza 8 · American 7 · Sandwiches 6 · Bakery 5 · Asian 4 · Juice / smoothies 4 · Burgers 3 · Chinese 3 · Dessert 3 · Ice cream / frozen desserts 3 · Breakfast 2 · Chicken / wings 2 · Healthy / salads / bowls 2 · Japanese 2 · Middle Eastern 2 · Seafood 2 · Sushi 2 · Mediterranean 1 · Mexican 1 · Steakhouse 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 43 · Bakery 7 · Casual dining 7 · Quick service 7 · Coffee shop 6 · Bar 5 · Specialty food shop 5 · Café 4 · Dessert 4 · Juice, smoothie, tea 4 · Catering 1 · Fast casual 1 · Other 1

Name	Type	Cuisine	Address	Status
1st In Coffee	Coffee shop · Café	Coffee	28 Susan Dr	open
Bagel Talk	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	8 S Main St #9	open
Bagel World Marlboro Plaza	Bakery · Quick service · Specialty food shop · Café	Bakery · Sandwiches · Coffee	455 CR-520 #12	open
Baskin-robbins Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Ice cream / frozen desserts · Coffee · Dessert	2 Ryan Rd	open
Big Boy's Pizzeria & Restaurant	Restaurant (service type not stated)	Pizza	8 S Main St	open
Bruzzese's Italian Gourmet Salumeria - Marlboro	Specialty food shop · Catering · Restaurant (service type not stated) · Quick service	Sandwiches · Italian	130 S Main St	open
Burger Boys	Restaurant (service type not stated)	Burgers	128 S Main St	open
Burger Boys	Restaurant (service type not stated)	Burgers · American	128 S Main St	open
BurgerBros Marlboro	Restaurant (service type not stated)	American · Burgers	460 County Road 520	open
Carvel Carvel Ice Cream	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts · Dessert	460 CR-520	open
Clover Hill Coffee Company	Coffee shop · Restaurant (service type not stated)	Coffee	52B North Main Street, Building B Suite 7	open
Crown Palace	Restaurant (service type not stated)	Chinese · Asian	8 N Main St	open
Cuzin's Seafood and Clam Bar Cuzin's Seafood Clam Bar - Marlboro	Restaurant (service type not stated) · Bar	Seafood · Steakhouse	130 S Main St	open
Di Santillos	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	455 County Road 520	open
Dunkin' Donuts Dunkin'	Bakery · Restaurant (service type not stated) · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	460 County Rd 520 Marlboro Nj 07746	open
Dusal's Ristorante Llc	Restaurant (service type not stated)		460 County Road 520	open
Fireside Grill & Bar	Casual dining · Bar		133 S Main St Unit A	open
Fleurs de Cafe	Coffee shop	Coffee	10 Silver Leaf Dr	open
Galata Turkish & Mediterranean Cuisine	Restaurant (service type not stated)	Middle Eastern	2 Ryan Rd	open
Golden Seas	Restaurant (service type not stated)	Chinese · Seafood · Asian	455 CR-520	open
Grandpa's Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	128 S Main St	open
Grandpa’s Bagels	Bakery	Bakery	128 S Main St	open
Grill Point Mediterranean Cuisine	Restaurant (service type not stated)	Mediterranean · Middle Eastern	415 US-9	open
Jing Li Sichuan Restaurant Inc	Restaurant (service type not stated)		71 S Main St # A	open
Just Sports Bar & Grill Inc	Restaurant (service type not stated)		133 S Main St	open
Koo Restaurant	Restaurant (service type not stated)	Japanese · Sushi	71 S Main St	open
La Piazza Italian Restaurant	Restaurant (service type not stated)	Italian	455 Route 520	open
La Rosa 1 Inc	Restaurant (service type not stated)		455 County Road 520	open
La Rosa Chicken & Grill La Rosa Chicken & Grill	Casual dining · Restaurant (service type not stated) · Bar	Chicken / wings	455 County Road 520	open
Malia Enterprises, Llc	Restaurant (service type not stated)		455 County Road 520	open
Marlboro Pizza	Restaurant (service type not stated) · Casual dining	Pizza · Italian · American	460 County Road 520	open
Marlboro Plaza	Restaurant (service type not stated)	Pizza · Italian	118 US-9	open
Masa Sushi & Hibachi	Restaurant (service type not stated)	Japanese · Sushi · Asian	130 S Main St	open
Mcs4 Llc	Restaurant (service type not stated)		128 S Main St	open
Mikey's Ice Cream	Dessert · Juice, smoothie, tea · Casual dining	Ice cream / frozen desserts · Juice / smoothies · American	10 Timber Ln	open
Mr. Wish Marlboro	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	81A S Main St	open
Osteria Cucina Rustica	Restaurant (service type not stated) · Casual dining	Italian · American	91 S Main St	open
Over Easy Kitchen - Marlboro Over Easy Kitchen	Restaurant (service type not stated)	Breakfast · American	460 CR-520	open
Paco's Tacos	Restaurant (service type not stated)	Mexican	455 County Road 520	open
Panda House	Restaurant (service type not stated)	Thai	81 S Main St	open
Pb Marlboro Llc	Restaurant (service type not stated)		455 County Road 520	open
Peppino’s Restaurant	Restaurant (service type not stated)	Italian · Pizza	53 NJ-34	open
Pizza and Pasta Factory	Restaurant (service type not stated)	Pizza · Italian	Rte 79	open
Playa Bowls Playa Bowls	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	455 CR-520	open
Red Tomato Urban Pizzeria	Restaurant (service type not stated)	Italian · Pizza	455 CR-520	open
ROOST Nashville Hot Chicken	Restaurant (service type not stated) · Casual dining	Chicken / wings · American	2 Ryan Rd	open
S&a Route 79 Inc	Restaurant (service type not stated)		8 N Main St	open
Saladworks	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	167 State Route 79 N	open
Sam Vera	Restaurant (service type not stated) · Bar	Italian	476 CR-520	open
SETTE	Restaurant (service type not stated)	Italian · Pizza	130 S Main St	open
Sichuan Cottage	Restaurant (service type not stated)	Chinese · Asian	8 S Main St	open
Stax	Restaurant (service type not stated)	Breakfast	130 S Main St	open
SUBWAY	Other	Sandwiches	81 S Main St	open
The Elephant & Castle Pub	Bar · Casual dining		10 Marigold Ln	open
Tlrd Enterprises Llc	Restaurant (service type not stated)		460 County Road 520	open
Turquoise Bakery & Cafe	Café · Coffee shop · Bakery	Coffee · Bakery	2 Ryan Rd	open
Village Maria Pizzeria	Restaurant (service type not stated)	Pizza · Italian	81 S Main St	open
Westlake Restaurant Group Llc	Restaurant (service type not stated)		52 N Main St # B	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	17	—	—	—	2	SIC1987
1995	17	16	—	—	—	1	SIC1987
1996	20	18	—	—	—	2	SIC1987
1997	21	19	—	—	—	2	SIC1987
1998	20	17	12	5	—	2	NAICS1997
1999	22	17	10	6	1	2	NAICS1997
2000	19	15	9	5	1	2	NAICS1997
2001	20	14	6	7	1	3	NAICS1997
2002	25	21	13	7	1	2	NAICS1997
2003	31	26	10	13	3	2	NAICS2002
2004	27	21	8	11	2	3	NAICS2002
2005	34	28	9	17	2	3	NAICS2002
2006	33	29	9	17	3	1	NAICS2002
2007	31	24	6	13	5	1	NAICS2002
2008	32	25	8	13	4	1	NAICS2007
2009	30	24	8	12	3	1	NAICS2007
2010	33	27	12	10	4	1	NAICS2007
2011	27	21	12	8	1	—	NAICS2007
2012	29	26	14	8	4	—	NAICS2012
2013	36	30	16	9	5	—	NAICS2012
2014	37	31	18	7	6	—	NAICS2012
2015	35	31	18	8	4	—	NAICS2012
2016	37	33	19	9	5	—	NAICS2012
2017	37	33	16	9	8	—	NAICS2017
2018	38	33	15	8	10	—	NAICS2017
2019	43	37	16	10	11	—	NAICS2017
2020	44	38	17	10	11	—	NAICS2017
2021	45	39	15	13	11	—	NAICS2017
2022	42	38	15	12	11	—	NAICS2022
2023	41	37	16	10	11	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07746. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07751	2.5 mi	16	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.