BMIE Market 07751

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,109 2020–2024 ACS 5-year estimate ±1,373 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,354 2020–2024 ACS 5-year estimate ±506 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,736 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,318 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$181,205 2020–2024 ACS 5-year estimate ±15,028 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,737 2020–2024 ACS 5-year estimate ±206 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$715,600 2020–2024 ACS 5-year estimate ±52,741 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.6 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07751
Restaurants per 10,000 residents	5.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+14.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+77.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+433.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 18–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.38) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	88 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	39 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07751. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.38, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	88.3	88	40%	+35.3
Restaurant Opportunity Score	76.9	77	35%	+26.9
Market Momentum Score	39.2	39	25%	+9.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,109	82	40%	+32.9
Median household income (ACS)	181,205	98	40%	+39.3
Households (ACS)	7,354	80	20%	+16.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	14.3	58	35%	+20.3
Restaurants per 10,000 residents (lower = more room)	7.6	82	25%	+20.5
Population (ACS)	21,109	82	20%	+16.5
Median household income (ACS)	181,205	98	20%	+19.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	14.3	58	30%	+17.4
20-year restaurant growth	77.8	77	20%	+15.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (53)

By cuisine

Pizza 7 · Coffee 6 · Dessert 5 · Ice cream / frozen desserts 4 · Sandwiches 4 · American 3 · Asian 3 · Bakery 3 · Healthy / salads / bowls 3 · Tea / bubble tea 3 · Breakfast 2 · Burgers 2 · Chicken / wings 2 · Italian 2 · Juice / smoothies 2 · BBQ 1 · Cajun, Creole, Southern 1 · Chinese 1 · European 1 · Halal / kosher 1 · Indian 1 · Japanese 1 · Middle Eastern 1 · Sushi 1 · Vegan 1 · Vegetarian 1

By type

Restaurant (service type not stated) 31 · Quick service 9 · Dessert 7 · Bakery 5 · Bar 5 · Juice, smoothie, tea 5 · Café 4 · Coffee shop 3 · Specialty food shop 3 · Casual dining 2 · Fast casual 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Avas Brick Oven	Restaurant (service type not stated)	Pizza	47 Tennent Rd	open
Bento Sushi	Restaurant (service type not stated)		280 U , S. 9	open
Bojangles' Bojangles'	Quick service		39 U.S. 9	open
Bubblelicious Lab Morganville	Juice, smoothie, tea	Tea / bubble tea	4012 US 9 S	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	167 US 9 South	open
Bulbap Grill	Restaurant (service type not stated)	Asian	280 US Highway 9	open
Burger King Burger King	Quick service	Burgers · American	39 Route 9 South	open
Burger King	Restaurant (service type not stated)	Burgers	39 Route 9 S	open
Carv Restaurant	Quick service · Restaurant (service type not stated)		34 US-9	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	67 US Highway 9	open
Crossroads Deli	Specialty food shop · Quick service	Sandwiches	479 State Route 79	open
Dunkin' Dunkin'	Dessert · Coffee shop · Restaurant (service type not stated) · Quick service · Bakery	Ice cream / frozen desserts · Coffee · Dessert	34 Rt 9 North	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	438 Union Hill Rd	open
Everything Bagels and Cafe	Bakery · Café	Bakery · Coffee	483 Hwy 79	open
Food Galaxy 2 Llc	Restaurant (service type not stated)		280 US Highway 9	open
Frutta Bowls Frutta Bowls	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	167 US Highway 9	open
Get YO Froyo & Ice Cream Parlor	Dessert · Café	Ice cream / frozen desserts · Coffee	450 Union Hill Rd Suit 15	open
Grand China	Restaurant (service type not stated)	Chinese	280 Rt. 9	open
Greb's Bar	Bar		124 Main Street	open
IHOP IHOP	Casual dining	Breakfast · American	12 US-9	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	450 Union Hill Rd.	open
Joe's Bagel and Grill Joe's Bagel & Grill West Long Branch	Bakery	Bakery · Sandwiches · Breakfast	450 Union Hill Rd	open
Kung Fu Tea	Juice, smoothie, tea	Tea / bubble tea	12 US 9 #103	open
L & L Pizza	Restaurant (service type not stated)	Pizza	479 Rt 79	open
La Cucina Nouveau	Restaurant (service type not stated)	Italian · European	167 US-9 South	open
Lahore Chatkhara	Restaurant (service type not stated)	Indian · Halal / kosher · Asian	14 US-9	open
Let's Yo!	Dessert	Ice cream / frozen desserts	450 Union Hill Rd	open
M&J Texas BBQ	Restaurant (service type not stated)	BBQ	65 Tennent Rd	open
Marlboro Health And Fitness Llc	Restaurant (service type not stated)		165 Amboy Rd Ste 500	open
Marlwick Inc	Restaurant (service type not stated)		12 US Highway 9	open
Masala Kitchen Express	Restaurant (service type not stated)		14 US Highway 9	open
Meli's Thin & Crispy Pizza Company	Restaurant (service type not stated)	Pizza · Italian	280 US-9	open
Mizu Sushi & Asian Fusion	Restaurant (service type not stated)	Japanese · Sushi · Asian	167 US-9	open
Monk Indo Chinese N Thai Restaurant	Restaurant (service type not stated)		14 U S 9	open
Morganville Liquor & Deli	Specialty food shop · Quick service	Sandwiches	172 Tennent Rd	open
Newest Grand China Restaurant Inc	Restaurant (service type not stated)		280 US Highway 9	open
Old Bukhara	Restaurant (service type not stated)	Pizza · Middle Eastern	14 US-9	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	14 US Highway 9 N	open
Peppadew USA	Winery / distillery / taproom · Bar		97 Harbor Rd	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	36 US-9 North	open
Radha’s Kitchen4	Restaurant (service type not stated) · Bakery	Bakery	165 Amboy Rd	open
Shed Smoke	Bar		28 Washington Ave	open
Slice	Restaurant (service type not stated)	Pizza	12 Us Highway 9	open
Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated) · Bar	Juice / smoothies	12 US 9, Unit 103B	open
Starbucks Starbucks	Coffee shop · Quick service · Café	Coffee	67 US Highway 9	open
Tasti D Lite	Dessert	Dessert	4026 US Highway 9	open
TGI Fridays	Restaurant (service type not stated)		280 US Highway 9 N	open
The Parisian Tea Room	Juice, smoothie, tea	Tea / bubble tea	165 Amboy Rd Ste 723	open
Tomato & Basilnj Llc	Restaurant (service type not stated)		479 State Route 79	open
Toss'd	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	483 Hwy 79	open
Un Sogno Pizza & Pasta	Restaurant (service type not stated)	Chicken / wings · Pizza	12 US Highway 9 12	open
Vegunti	Café · Restaurant (service type not stated)	Coffee · Vegetarian · Vegan · Healthy / salads / bowls	4012 U S 9 S	open
West End Confection Co	Dessert	Dessert	165 Amboy Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	3	—	—	—	2	SIC1987
1995	6	5	—	—	—	1	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	8	5	1	4	—	1	NAICS1997
1999	11	9	3	2	3	1	NAICS1997
2000	19	16	5	6	5	2	NAICS1997
2001	18	16	9	5	2	—	NAICS1997
2002	13	10	5	5	—	—	NAICS1997
2003	11	9	3	6	—	—	NAICS2002
2004	11	9	2	6	1	—	NAICS2002
2005	11	10	1	8	1	—	NAICS2002
2006	15	14	2	8	4	—	NAICS2002
2007	16	15	2	8	4	1	NAICS2002
2008	15	14	4	7	3	1	NAICS2007
2009	12	10	4	5	1	1	NAICS2007
2010	13	11	4	6	1	1	NAICS2007
2011	15	13	3	7	3	1	NAICS2007
2012	11	11	2	6	3	—	NAICS2012
2013	14	14	4	5	5	—	NAICS2012
2014	14	14	3	7	4	—	NAICS2012
2015	13	13	3	6	4	—	NAICS2012
2016	17	17	6	6	5	—	NAICS2012
2017	18	18	7	6	5	—	NAICS2017
2018	20	20	9	6	5	—	NAICS2017
2019	17	17	6	6	5	—	NAICS2017
2020	18	18	6	7	5	—	NAICS2017
2021	18	17	6	7	4	—	NAICS2017
2022	22	21	8	6	7	—	NAICS2022
2023	17	16	6	5	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07751. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07746	2.5 mi	37	2023
07747	3.7 mi	94	2023
08857	4.3 mi	72	2023
07733	4.7 mi	39	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.