BMIE Market 07849

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,380 2020–2024 ACS 5-year estimate ±661 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,427 2020–2024 ACS 5-year estimate ±305 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,054 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,831 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$117,298 2020–2024 ACS 5-year estimate ±18,491 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.7 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,734 2020–2024 ACS 5-year estimate ±288 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$438,600 2020–2024 ACS 5-year estimate ±16,556 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	6.7 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07849
Restaurants per 10,000 residents	23.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-4.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+33.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 17–23) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	52 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	45 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	23 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07849. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.8	77	40%	+30.7
Restaurant Opportunity Score	45.3	45	35%	+15.8
Market Momentum Score	22.7	23	25%	+5.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,380	68	40%	+27.3
Median household income (ACS)	117,298	89	40%	+35.8
Households (ACS)	3,427	69	20%	+13.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-9.1	19	35%	+6.6
Restaurants per 10,000 residents (lower = more room)	23.9	29	25%	+7.2
Population (ACS)	8,380	68	20%	+13.6
Median household income (ACS)	117,298	89	20%	+17.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 23 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-4.8	23	50%	+11.5
10-year restaurant growth	-9.1	19	30%	+5.6
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (40)

By cuisine

American 9 · Coffee 4 · Bakery 3 · Dessert 3 · Italian 3 · Pizza 3 · Sandwiches 3 · Burgers 2 · Ice cream / frozen desserts 2 · Mexican 2 · Asian 1 · BBQ 1 · Breakfast 1 · Chinese 1 · Latin American (other) 1 · Seafood 1

By type

Restaurant (service type not stated) 24 · Bar 14 · Casual dining 11 · Quick service 6 · Bakery 5 · Dessert 4 · Coffee shop 3 · Specialty food shop 3 · Café 1

Name	Type	Cuisine	Address	Status
Adams Hot Bagels Plus More Inc	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	771 NJ-15	open
Alice's	Restaurant (service type not stated) · Bar · Casual dining	American	24 Nolans Point Park Rd	open
All Roads	Bakery · Restaurant (service type not stated) · Coffee shop	Bakery · Coffee	694 RT-15 S	open
B&J Market	Specialty food shop · Quick service	Sandwiches	5 Edison Rd	open
Boathouse Coffee Co at Prospect Point	Restaurant (service type not stated)		1 Brady Rd	open
Chapala Grill 3	Restaurant (service type not stated)	Mexican · Latin American (other)	161 State Route 181	open
Charley's Tavern	Casual dining · Restaurant (service type not stated) · Bar		57 NJ-181	open
Chicken Pork'n More Bistro	Restaurant (service type not stated)		828 Route 15 South	open
Chopstick King	Restaurant (service type not stated)	Chinese · Asian	5 Bowling Green Pkwy Ste 2	open
Club 15 GC	Bar		619 State Route 15 S	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	766 RT-15 S	open
Dunkin'	Bakery · Dessert	Dessert	778 State Route 15 N, In Conoco Gas Station	open
Franco Hot Bagels & Internet Cafe	Bakery · Café	Bakery · Coffee · Breakfast	828 NJ-15 S	open
Franks Pizza and Restaurant On 15	Restaurant (service type not stated)	Pizza · Italian	725 NJ-15 South	open
Gatwyns II	Restaurant (service type not stated) · Casual dining · Bar	American	900 NJ-15 North	open
J Towne Tavern	Bar · Casual dining		5 Bowling Green Pkwy	open
Jefferson Burgers, Llc	Restaurant (service type not stated)		735 State Route 15 S	open
Jefferson Dairy	Dessert	Ice cream / frozen desserts · Dessert	741 NJ-15	open
Jefferson Diner	Casual dining · Restaurant (service type not stated) · Bar	American	5 Bowling Green Pkwy	open
Jefferson House	Casual dining · Restaurant (service type not stated) · Bar		139 Nolans Point Rd	open
Johnny's Italian Grill	Restaurant (service type not stated)	Pizza · Italian	120 Brady Rd	open
Main Lake Market	Specialty food shop · Quick service	Sandwiches	234 S New Jersey Ave	open
Mason Street Pub	Casual dining · Restaurant (service type not stated) · Bar	American	24 Mason St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	735 State Route 15 S	open
McKenna's Pub	Bar · Casual dining		260 Espanong Rd	open
Mountain coffee	Coffee shop	Coffee	5 Diamond Dr	open
Paul & Christa's Diner	Restaurant (service type not stated)	American	19 State Route 181	open
Pops Lakeside Grill	Casual dining · Restaurant (service type not stated) · Bar	American	1 Brady Rd	open
Rusty Cleat Llc	Restaurant (service type not stated)		10 Nolans Point Park Rd	open
Stone Water at 3 Peaks Marina	Restaurant (service type not stated) · Casual dining · Bar	American	125 NJ-181	open
Takis Seretis, Inc	Restaurant (service type not stated)		5 Bowling Green Pkwy	open
Texas Smoke BBQ.	Restaurant (service type not stated)	BBQ	400 NJ-15	open
The Windlass	Restaurant (service type not stated) · Casual dining · Bar	Seafood · American	45 Nolans Point Park Rd	open
Tiny's Tavern	Bar		110 Brady Rd	open
Upstream Grille	Bar · Restaurant (service type not stated)		161 Route 181, Lake	open
Vinny & Son Pizzeria & Italian Restaurant	Restaurant (service type not stated)	Italian · Pizza	215 Espanong Rd	open
WAKE TACO	Dessert	Mexican · Ice cream / frozen desserts	1 Brady Rd	open
Wendy's Wendy's	Quick service	Burgers · American	728 State Route 15 S	open
Karry Llc	Restaurant (service type not stated)		766 State Route 15 S	closed
Woodport Deli	Restaurant (service type not stated)		56 State Route 181	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	15	—	—	—	4	SIC1987
1995	20	15	—	—	—	5	SIC1987
1996	20	15	—	—	—	5	SIC1987
1997	18	14	—	—	—	4	SIC1987
1998	18	14	7	5	2	4	NAICS1997
1999	18	15	7	5	3	3	NAICS1997
2000	16	13	5	6	2	3	NAICS1997
2001	19	14	6	7	1	5	NAICS1997
2002	20	18	10	6	2	2	NAICS1997
2003	22	20	10	10	—	2	NAICS2002
2004	22	19	10	9	—	3	NAICS2002
2005	24	22	10	12	—	2	NAICS2002
2006	25	24	11	13	—	1	NAICS2002
2007	25	23	10	11	2	2	NAICS2002
2008	21	18	9	8	1	3	NAICS2007
2009	23	20	9	9	2	3	NAICS2007
2010	25	21	11	9	1	3	NAICS2007
2011	23	20	10	9	1	2	NAICS2007
2012	25	22	10	10	2	2	NAICS2012
2013	25	22	10	10	2	2	NAICS2012
2014	27	23	10	11	2	3	NAICS2012
2015	23	18	9	7	2	4	NAICS2012
2016	25	21	12	7	2	3	NAICS2012
2017	27	23	13	7	3	3	NAICS2017
2018	25	21	12	7	—	3	NAICS2017
2019	25	21	12	6	3	3	NAICS2017
2020	23	19	11	6	—	3	NAICS2017
2021	25	21	12	7	—	3	NAICS2017
2022	27	22	12	7	3	3	NAICS2022
2023	24	20	12	5	3	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07849. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07843	3.0 mi	11	2023
07856	3.4 mi	8	2023
07885	3.8 mi	18	2023
07850	4.7 mi	5	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.