BMIE Market 07885
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 11,806 2020–2024 ACS 5-year estimate ±810 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,886 2020–2024 ACS 5-year estimate ±442 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 10,078 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,983 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $100,716 2020–2024 ACS 5-year estimate ±12,640 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 46.0 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,798 2020–2024 ACS 5-year estimate ±116 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $380,900 2020–2024 ACS 5-year estimate ±28,900 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 14.7 sq mi Census Gazetteer 2020 |
| Restaurants | 18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07885 |
| Restaurants per 10,000 residents | 19.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +5.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -5.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +80.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 18 (range 15–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 58 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 77 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 40 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07885. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.19, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 76.6 | 77 | 40% | +30.6 |
| Restaurant Opportunity Score | 50.3 | 50 | 35% | +17.6 |
| Market Momentum Score | 40.4 | 40 | 25% | +10.1 |
Consumer Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 11,806 | 73 | 40% | +29.3 |
| Median household income (ACS) | 100,716 | 81 | 40% | +32.6 |
| Households (ACS) | 4,886 | 74 | 20% | +14.8 |
Restaurant Opportunity Score: 50 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -10 | 18 | 35% | +6.4 |
| Restaurants per 10,000 residents (lower = more room) | 15.3 | 52 | 25% | +13.0 |
| Population (ACS) | 11,806 | 73 | 20% | +14.6 |
| Median household income (ACS) | 100,716 | 81 | 20% | +16.3 |
Market Momentum Score: 40 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 5.9 | 62 | 50% | +31.2 |
| 10-year restaurant growth | -10 | 18 | 30% | +5.5 |
| 20-year restaurant growth | -5.3 | 18 | 20% | +3.7 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (54)
By cuisine
Bakery 8 · American 6 · Latin American (other) 5 · Pizza 5 · Coffee 4 · Italian 4 · Juice / smoothies 4 · Sandwiches 4 · Dessert 3 · BBQ 2 · Breakfast 2 · European 2 · Mexican 2 · Asian 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Chicken / wings 1 · Greek 1 · Healthy / salads / bowls 1 · Mediterranean 1 · Peruvian 1 · Seafood 1 · Spanish / tapas 1
By type
Restaurant (service type not stated) 29 · Bakery 11 · Quick service 11 · Bar 10 · Casual dining 7 · Specialty food shop 4 · Juice, smoothie, tea 4 · Coffee shop 3 · Dessert 3 · Café 2 · Buffet 1 · Catering 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 4 Seasons | Restaurant (service type not stated) | Mediterranean · European | 322 S Main St | open |
| Arcoiris Bakery & Party Supply | Restaurant (service type not stated) · Bakery | Bakery | 2 S Main St | open |
| Blimpie Blimpie America's Sub Shop | Specialty food shop · Quick service | Sandwiches | 321 NJ-15 | open |
| Canal House | Restaurant (service type not stated) | American | 47 Kossuth St | open |
| Centrada Cocina & Cocktails | Bar · Restaurant (service type not stated) | open | ||
| Cj Steakhouse | Restaurant (service type not stated) | 175 N Main St | open | |
| Colossal Restaurant | Casual dining · Restaurant (service type not stated) · Bar | Mexican | 392 N Main St | open |
| Crumb 1 Corporation | Restaurant (service type not stated) | 321 State Route 15 N | open | |
| Dunkin' | Bakery · Dessert | Dessert | 314 Route 15 Glass Garden | open |
| Dunkin' Dunkin' | Bakery · Quick service · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 321 State Route 15 | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 210 State Route 15 S Fuel 15 Gas Station | open |
| Ecuatorianisimo And More | Restaurant (service type not stated) | Latin American (other) | 2 S Main St | open |
| El Tesoro Bakery | Bakery · Coffee shop · Café | Bakery · Coffee | 89 N Main St | open |
| Elini's sweets & treats | Bakery | Bakery | open | |
| Fortune Buffet | Buffet · Restaurant (service type not stated) | Asian | 350 N Main St | open |
| Good Morning Breakfast And Lunch | Café | Breakfast · Coffee · American | 312 S Main St | open |
| Guztap bakery and restaurant | Bakery | Bakery | 1 N Main St | open |
| Hidalgos Bakery and Deli | Bakery · Restaurant (service type not stated) · Quick service · Specialty food shop | Bakery · Sandwiches | 1 N Main St | open |
| Hot Rods Bbq | Bar · Restaurant (service type not stated) | BBQ | 175 N Main St | open |
| Inferno Enterprises Llc | Restaurant (service type not stated) | 488 Mount Hope Rd | open | |
| Knotty Pine Pub | Bar · Casual dining | 242 E Union Tpke | open | |
| Krispy Krunchy Chicken Krispy Krunchy Chicken | Quick service | 401 State Route 15 North | open | |
| La Casa Del Sabor | Restaurant (service type not stated) | Latin American (other) | 19 N Main St | open |
| La Forchetta | Restaurant (service type not stated) · Casual dining | Italian · American | 350 N Main St | open |
| La Forchetta Pizzeria & Italian Grill | Restaurant (service type not stated) | Pizza | 350 Main St | open |
| Leshill Llc | Restaurant (service type not stated) | 242 E Union Tpke | open | |
| Los Criollos Colombian Restaurant | Restaurant (service type not stated) | Latin American (other) | 5 S Main St | open |
| Mama's Gastropub | Bar | 350 N Main St | open | |
| Mangia | Restaurant (service type not stated) | Italian | 322 S Main St | open |
| Manhattan Bagel Manhattan Bagel | Quick service | 321 Route 15 | open | |
| Manhattan Bagel Manhattan Bagel | Bakery | Bakery · Breakfast | 321 State Route 15 N | open |
| Maria's Pizzeria and Restaurant | Restaurant (service type not stated) | Pizza · Italian | 49 N Main St | open |
| Mimmo's Pizza | Restaurant (service type not stated) | Pizza | 336 S Main St | open |
| Mt Hope Deli | Specialty food shop · Quick service · Catering | Sandwiches | 662 Mt Hope Ave | open |
| Nokternal Bar & Lounge | Bar | 42 N Main St | open | |
| Nonna Pizzeria | Restaurant (service type not stated) | Pizza | 312 S Main St | open |
| NORTE 175 | Bar · Restaurant (service type not stated) | Latin American (other) | 175 N Main St | open |
| Pepperidge Farm | Bakery | Bakery | 105 W Dewey Ave Ste 214 | open |
| Picolo Paradiso Llc | Restaurant (service type not stated) | 350 N Main St Ste 5 | open | |
| Pop's Bagel Shop | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 370 N Main St | open |
| Pop’s Chicken And Grill | Restaurant (service type not stated) | Cajun, Creole, Southern | 392 N Main St | open |
| Rinconcito Peruano Rinconcito Peruano | Restaurant (service type not stated) | Peruvian · Seafood · Latin American (other) | 17 N Main St | open |
| Rocky's Pasties | Restaurant (service type not stated) | British / Irish pub food · European | 47 Robert St | open |
| Spain Rincon | Restaurant (service type not stated) | Spanish / tapas | 41 Richard Mine Rd | open |
| Surf City Squeeze | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 321 W Union Turnpike, New Jersey 15 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 321 Route 15 | open |
| Taphouse 15 | Casual dining · Bar | American | 75 NJ-15 | open |
| The Roasted Breadfruit Smokehouse and Grill | Casual dining · Bar | BBQ · Caribbean | 400 NJ-15 | open |
| Theodoras Family Restaurant and Pizza &pizza | Restaurant (service type not stated) | Italian · Pizza · Greek | 336 S Main St | open |
| Townsquare Diner | Casual dining | American | 320 State Route 15 S | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service | Juice / smoothies · Healthy / salads / bowls | 321 Route 15 | open |
| White Owl Tavern | Casual dining · Bar | 17 Fern Ave | open | |
| Wingstop Wingstop | Quick service | 321 NJ Route 15 | open | |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 321 NJ Route 15, | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 16 | 10 | — | — | — | 6 | SIC1987 |
| 1995 | 17 | 11 | — | — | — | 6 | SIC1987 |
| 1996 | 19 | 13 | — | — | — | 6 | SIC1987 |
| 1997 | 21 | 15 | — | — | — | 6 | SIC1987 |
| 1998 | 24 | 18 | 12 | 3 | 2 | 6 | NAICS1997 |
| 1999 | 17 | 14 | 9 | 2 | 2 | 3 | NAICS1997 |
| 2000 | 19 | 15 | 10 | 3 | 1 | 4 | NAICS1997 |
| 2001 | 21 | 18 | 11 | 5 | 2 | 3 | NAICS1997 |
| 2002 | 21 | 18 | 12 | 4 | 2 | 3 | NAICS1997 |
| 2003 | 23 | 19 | 9 | 8 | 2 | 4 | NAICS2002 |
| 2004 | 27 | 23 | 12 | 9 | 2 | 4 | NAICS2002 |
| 2005 | 26 | 22 | 11 | 10 | 1 | 4 | NAICS2002 |
| 2006 | 28 | 24 | 12 | 10 | 1 | 4 | NAICS2002 |
| 2007 | 28 | 24 | 10 | 10 | 3 | 4 | NAICS2002 |
| 2008 | 26 | 21 | 8 | 8 | 4 | 4 | NAICS2007 |
| 2009 | 22 | 19 | 10 | 6 | 3 | 3 | NAICS2007 |
| 2010 | 24 | 20 | 11 | 6 | 3 | 3 | NAICS2007 |
| 2011 | 19 | 17 | 8 | 6 | 3 | 2 | NAICS2007 |
| 2012 | 24 | 22 | 10 | 8 | 4 | 2 | NAICS2012 |
| 2013 | 23 | 20 | 7 | 9 | 4 | 3 | NAICS2012 |
| 2014 | 21 | 19 | 8 | 7 | 4 | 2 | NAICS2012 |
| 2015 | 20 | 18 | 8 | 5 | 5 | 2 | NAICS2012 |
| 2016 | 21 | 19 | 8 | 5 | 6 | 2 | NAICS2012 |
| 2017 | 20 | 18 | 9 | 5 | 4 | — | NAICS2017 |
| 2018 | 19 | 17 | 10 | 3 | 4 | — | NAICS2017 |
| 2019 | 22 | 20 | 11 | 5 | 4 | — | NAICS2017 |
| 2020 | 20 | 18 | 10 | 4 | 4 | — | NAICS2017 |
| 2021 | 21 | 19 | 9 | 5 | 5 | — | NAICS2017 |
| 2022 | 20 | 17 | 9 | 5 | 3 | — | NAICS2022 |
| 2023 | 20 | 18 | 9 | 6 | 3 | — | NAICS2022 |