BMIE Market 07852

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,233 2020–2024 ACS 5-year estimate ±797 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,710 2020–2024 ACS 5-year estimate ±251 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,609 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,422 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$119,539 2020–2024 ACS 5-year estimate ±24,148 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.0 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,118 2020–2024 ACS 5-year estimate ±1,313 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$446,400 2020–2024 ACS 5-year estimate ±26,766 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.6 sq mi Census Gazetteer 2020
Restaurants	19 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07852
Restaurants per 10,000 residents	55.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-20.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+18.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+18.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 11–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.7 per year, r² 0.83) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	47 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	37 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	24 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07852. Projection: linear trend v1, fitted 2013–2023, -0.7 restaurants per year, r² 0.83, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.8	71	40%	+28.3
Restaurant Opportunity Score	37	37	35%	+13.0
Market Momentum Score	24.2	24	25%	+6.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,233	58	40%	+23.1
Median household income (ACS)	119,539	90	40%	+36.1
Households (ACS)	1,710	59	20%	+11.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-20.8	13	35%	+4.6
Restaurants per 10,000 residents (lower = more room)	44.9	11	25%	+2.8
Population (ACS)	4,233	58	20%	+11.5
Median household income (ACS)	119,539	90	20%	+18.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 24 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5	23	50%	+11.3
10-year restaurant growth	-20.8	13	30%	+4.0
20-year restaurant growth	18.8	45	20%	+9.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (44)

By cuisine

American 12 · Bakery 5 · Dessert 5 · Asian 4 · Burgers 4 · Coffee 4 · Italian 4 · Pizza 4 · Sandwiches 4 · Japanese 3 · Steakhouse 3 · Indian 2 · Mexican 2 · Sushi 2 · Breakfast 1 · British / Irish pub food 1 · Chicken / wings 1 · Chinese 1 · European 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 26 · Quick service 11 · Bakery 7 · Casual dining 5 · Dessert 5 · Bar 3 · Coffee shop 3 · Café 2 · Specialty food shop 2 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
Asian 89	Restaurant (service type not stated)	Asian · Sushi · Japanese	1691 US Highway 46	open
Bagel 10 Cafe	Bakery · Café	Bakery · Coffee · Breakfast	509 NJ-10 E	open
Big Ed's Taphouse and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	1107 US-46 W	open
Bistro Crevier	Restaurant (service type not stated)	Italian · European	538 NJ-10	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	461 Rte 10 Suite C100	open
Cliff's Homemade Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	1475 US Highway 46	open
Delizia Pizza Kitchen Delizia Pizza	Restaurant (service type not stated)	Pizza · Italian	1070 US-46	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	1009 Us Highway 46	open
Dunkin' Dunkin'	Bakery · Restaurant (service type not stated) · Dessert · Coffee shop	Dessert · Coffee	470 State Route 10 Roxbury Plaza	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	1039 US Highway 46	open
Five Guys Five Guys	Quick service	Burgers · American	461 Rt. 10 East	open
Giancarlo's Bakery	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches · Italian	410 NJ-10	open
Henry's Takeout Delish	Restaurant (service type not stated)	American	1451 US-46	open
Ichiban Japanese Cuisine & Catering Ichiban Sushi Indonesia	Restaurant (service type not stated)	Japanese · Asian	1034 US-46	open
Incredible Cookies	Bakery · Dessert	Bakery · Dessert	1103 US-46	open
Iron Hills Tavern	Restaurant (service type not stated) · Bar	British / Irish pub food · American · Steakhouse	1447 US-46	open
Java Joe's Bagels	Restaurant (service type not stated)		509 State Route 10	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1110 US Highway 46	open
King of Big Steaks	Quick service	American · Steakhouse	1451 US Highway 46	open
La Gratella	Restaurant (service type not stated)	Italian · Pizza	450 NJ-10	open
Ledgewood Pizza Llc	Restaurant (service type not stated)		450 State Route 10 Unit 5	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1117 Route 46 West	open
Mizuki Asian Fusion and Hibachi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1033 US-46	open
Msnf Foods Ledgewood Llc	Restaurant (service type not stated)		1103 US Highway 46	open
Ora Indian Kitchen	Restaurant (service type not stated) · Casual dining	Indian · American	1140 US-46	open
Outback Steakhouse Outback Steakhouse	Casual dining · Bar	Steakhouse · American	1070 US Highway 46	open
Panda Express Panda Express México	Quick service	Chinese · Asian	461 NJ-10 STE# C200 STE# C200	open
Pizza Hut Pizza Hut	Restaurant (service type not stated)	Pizza · American	229 State Route 10	open
Popeyes Popeyes	Quick service		229 NJ 10 West	open
Red Lobster	Restaurant (service type not stated)	Seafood	303 Route 10	open
Roosters Coffeehouse	Coffee shop · Café · Bakery	Coffee · Bakery	202 Main St	open
Ruby Tuesday	Restaurant (service type not stated)		401 State Route 10	open
Sandwiches Unlimited Lunch Box	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1034 US-46	open
Sofia's Taqueria of Ledgewood Sofia’s Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	1103 US Highway 46	open
SUBWAY	Other	Sandwiches	461 NJ Rte. 10	open
Subway	Restaurant (service type not stated)	Sandwiches	1470 Route 46 East	open
TGI Fridays	Restaurant (service type not stated)		1103 Us Highway 46	open
The Clay Oven	Restaurant (service type not stated)	Indian	1140 US Highway 46	open
Tom's Diner	Casual dining	American	US-46	open
Toms Diner 2020	Casual dining · Dessert	American · Dessert	1200 US-46	open
Walmart Bakery	Bakery	Bakery	461 Rt 10 Suite A100	open
Wendy's Wendy's	Quick service	Burgers · American	301 State Route 10	open
White Castle White Castle	Quick service	Burgers · American	1113 US-46	open
Loving Hut	Restaurant (service type not stated)	Vegan	538 State Route 10	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	17	16	—	—	—	1	SIC1987
1995	18	17	—	—	—	1	SIC1987
1996	18	17	—	—	—	1	SIC1987
1997	20	20	—	—	—	—	SIC1987
1998	23	23	10	9	4	—	NAICS1997
1999	21	20	9	8	3	—	NAICS1997
2000	23	21	8	9	4	1	NAICS1997
2001	23	20	8	8	4	2	NAICS1997
2002	21	20	8	9	3	1	NAICS1997
2003	18	16	7	6	3	2	NAICS2002
2004	23	21	8	9	4	2	NAICS2002
2005	22	20	7	8	4	2	NAICS2002
2006	24	22	7	11	3	2	NAICS2002
2007	28	26	8	14	4	2	NAICS2002
2008	25	23	8	10	4	2	NAICS2007
2009	26	24	8	11	4	2	NAICS2007
2010	23	20	9	8	3	2	NAICS2007
2011	23	21	9	7	4	2	NAICS2007
2012	27	24	11	8	4	2	NAICS2012
2013	26	24	11	8	4	2	NAICS2012
2014	27	24	11	8	4	2	NAICS2012
2015	26	24	8	11	4	2	NAICS2012
2016	26	24	11	10	2	2	NAICS2012
2017	23	21	10	8	—	—	NAICS2017
2018	22	20	8	9	—	—	NAICS2017
2019	24	22	8	11	—	—	NAICS2017
2020	21	19	7	8	3	—	NAICS2017
2021	21	19	7	10	—	—	NAICS2017
2022	21	18	7	9	—	3	NAICS2022
2023	22	19	7	8	3	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07852. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07857	1.7 mi	10	2023
07850	1.7 mi	5	2023
07876	2.1 mi	20	2023
07847	2.5 mi	9	2023
07856	3.1 mi	8	2023
07836	3.5 mi	24	2023
07803	3.5 mi	4	2023
07874	3.8 mi	17	2023
07843	3.9 mi	11	2023
07885	4.0 mi	18	2023
07828	4.6 mi	22	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.