BMIE Market 07828

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,461 2020–2024 ACS 5-year estimate ±1,102 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,005 2020–2024 ACS 5-year estimate ±401 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,150 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,918 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$103,320 2020–2024 ACS 5-year estimate ±17,736 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,587 2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$457,700 2020–2024 ACS 5-year estimate ±13,675 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	14.2 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07828
Restaurants per 10,000 residents	12.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+4.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+83.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 18–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.22) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	66 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07828. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.22, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.4	79	40%	+31.8
Restaurant Opportunity Score	68.7	69	35%	+24.0
Market Momentum Score	66.4	66	25%	+16.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,461	77	40%	+30.9
Median household income (ACS)	103,320	83	40%	+33.2
Households (ACS)	6,005	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	22.2	65	35%	+22.8
Restaurants per 10,000 residents (lower = more room)	14.2	56	25%	+13.9
Population (ACS)	15,461	77	20%	+15.4
Median household income (ACS)	103,320	83	20%	+16.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	22.2	79	50%	+39.5
10-year restaurant growth	22.2	65	30%	+19.5
20-year restaurant growth	4.8	37	20%	+7.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (42)

By cuisine

Sandwiches 7 · Dessert 5 · Italian 5 · Pizza 5 · Bakery 4 · Burgers 4 · Coffee 4 · American 3 · Chinese 3 · Mexican 3 · Asian 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Latin American (other) 2 · Hot dogs 1 · Japanese 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 22 · Quick service 11 · Bakery 6 · Dessert 6 · Specialty food shop 6 · Bar 4 · Casual dining 4 · Coffee shop 3 · Juice, smoothie, tea 3 · Café 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
B J Sandwich Shop	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	329 US-46	open
Branda's Italian Grill	Casual dining · Restaurant (service type not stated) · Bar	Italian	1 Mt Olive Rd	open
Bubbakoo's Burritos Bubbakoo's Burritos	Quick service	Mexican · Southwestern / Tex-Mex	100 US-46	open
Bubbakoo's Burritos	Restaurant (service type not stated)	Mexican	100 U S Unit 46	open
Budd Lake Bagel & Deli	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	141 US-46 Ste 6	open
Budd Lake Diner	Casual dining · Restaurant (service type not stated)	American	120 US-46 West	open
Caffe Margherita	Restaurant (service type not stated)	Pizza · Italian	100 US Highway 46	open
China Garden	Restaurant (service type not stated)	Chinese · Asian	141 US Highway 46	open
Das' Creamery	Dessert	Ice cream / frozen desserts · Dessert	100 US-46	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	141 Route 46	open
Dunkin'	Bakery · Dessert	Dessert	114 State Hwy Route 206, In Exxon Gas Station	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	375 US-46	open
Dunkin' Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	100 US Highway 46	open
Eastern Asian Bistro	Restaurant (service type not stated)	Chinese	3 Mount Olive Rd	open
Enzo's Ristorante & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	382 US-46	open
Ginette’s Deli	Specialty food shop · Quick service	Sandwiches	1 Old Wolfe Rd	open
Golden Bowl 2	Restaurant (service type not stated)	Chinese	100 Rt 46	open
Golden Burrito	Restaurant (service type not stated)	Latin American (other)	286 US Highway 46 No 206	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	100 Route 46 West	open
KB Ingredients	Restaurant (service type not stated) · Other		850 Clark Dr Ste 110	open
Kennedy's Bar & Grille	Bar	Burgers	112 US Highway 46	open
Kmi Food Service, Llc	Restaurant (service type not stated)		135 Us Highway 46 Unit F	open
La Mezcalita (Mexican Restaurant)	Restaurant (service type not stated)	Mexican · Latin American (other)	331 US-46	open
Logical Management Inc-sba Small 7a Term	Restaurant (service type not stated)		350 Clark Dr	open
Mars Chocolate North America	Quick service		100 International Dr	open
Mars Global Chocolate (MGC)	Dessert · Café	Dessert · Coffee	350 Clark Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	30 International Dr South	open
Mount Olive Burger Co.	Restaurant (service type not stated)	American · Hot dogs · Burgers	1 Old Wolfe Rd	open
Mount Olive Ginza	Casual dining · Bar	Japanese · Asian	3 Mt Olive Rd	open
Mt. Olive Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	135 US Highway 46	open
Pavillion Lounge	Bar		44 Sand Shore Rd	open
Perkins American Food Co.	Bakery	Bakery	41 US Highway 46	open
Roast At Dawn (Roastery-No Drinks)	Coffee shop · Juice, smoothie, tea	Coffee · Tea / bubble tea	3 New St	open
Rollin with our Hoagies	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	500 International Dr	open
Smoothie Corner	Juice, smoothie, tea	Juice / smoothies	375 US Highway 46	open
Subway	Restaurant (service type not stated)	Sandwiches	61 International Dr., Space A-5	open
Sundae's Ice Cream & Yogurt	Dessert · Quick service	Ice cream / frozen desserts · Burgers		open
Uncle Sal's Italian Villa	Restaurant (service type not stated) · Casual dining	Italian · American	375 US-46	open
Uncle Sal's Italian Villa	Restaurant (service type not stated)	Pizza	375 Us-46	open
Vincenzo’s Pizzeria	Restaurant (service type not stated)	Italian · Pizza	46 Netcong Rd	open
Wealth Transition Advisors Llc	Restaurant (service type not stated)		350 Clark Dr	open
Itc Grand Buffet	Buffet		61 International Dr S	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	12	—	—	—	2	SIC1987
1995	16	14	—	—	—	2	SIC1987
1996	22	17	—	—	—	5	SIC1987
1997	21	16	—	—	—	5	SIC1987
1998	22	14	7	6	1	5	NAICS1997
1999	27	17	8	8	1	5	NAICS1997
2000	23	14	7	6	1	4	NAICS1997
2001	24	17	7	9	1	2	NAICS1997
2002	31	22	11	9	2	3	NAICS1997
2003	29	21	10	9	2	3	NAICS2002
2004	31	21	11	8	1	4	NAICS2002
2005	25	18	10	6	1	3	NAICS2002
2006	26	18	9	7	1	3	NAICS2002
2007	23	20	11	7	2	1	NAICS2002
2008	24	21	10	9	2	1	NAICS2007
2009	22	20	9	8	3	1	NAICS2007
2010	19	17	8	5	4	1	NAICS2007
2011	22	19	8	8	3	1	NAICS2007
2012	20	17	8	7	2	1	NAICS2012
2013	21	18	9	8	1	1	NAICS2012
2014	24	21	11	8	2	1	NAICS2012
2015	24	21	10	8	3	1	NAICS2012
2016	22	19	8	9	2	1	NAICS2012
2017	23	19	8	7	4	—	NAICS2017
2018	22	18	9	6	3	—	NAICS2017
2019	22	18	8	7	3	—	NAICS2017
2020	25	22	11	8	3	—	NAICS2017
2021	23	20	8	9	3	—	NAICS2017
2022	26	22	10	9	3	—	NAICS2022
2023	25	22	9	9	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07828. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07857	3.4 mi	10	2023
07836	3.7 mi	24	2023
07820	3.8 mi	4	2018
07874	3.9 mi	17	2023
07840	4.3 mi	61	2023
07852	4.6 mi	19	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.