BMIE Market 07836
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 11,694 2020–2024 ACS 5-year estimate ±892 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,585 2020–2024 ACS 5-year estimate ±312 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 12,568 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,779 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $151,915 2020–2024 ACS 5-year estimate ±11,510 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 43.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,862 2020–2024 ACS 5-year estimate ±119 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $558,700 2020–2024 ACS 5-year estimate ±43,359 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 14.5 sq mi Census Gazetteer 2020 |
| Restaurants | 24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07836 |
| Restaurants per 10,000 residents | 16.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +60.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +242.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 23 (range 20–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 67 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 51 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07836. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.16, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 82.3 | 82 | 40% | +32.9 |
| Restaurant Opportunity Score | 61.5 | 61 | 35% | +21.5 |
| Market Momentum Score | 51.0 | 51 | 25% | +12.8 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 11,694 | 73 | 40% | +29.2 |
| Median household income (ACS) | 151,915 | 96 | 40% | +38.5 |
| Households (ACS) | 4,585 | 73 | 20% | +14.6 |
Restaurant Opportunity Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 9.1 | 53 | 35% | +18.6 |
| Restaurants per 10,000 residents (lower = more room) | 20.5 | 36 | 25% | +9.0 |
| Population (ACS) | 11,694 | 73 | 20% | +14.6 |
| Median household income (ACS) | 151,915 | 96 | 20% | +19.3 |
Market Momentum Score: 51 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 9.1 | 53 | 30% | +16.0 |
| 20-year restaurant growth | 60 | 71 | 20% | +14.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (44)
By cuisine
Sandwiches 9 · American 8 · Asian 5 · Italian 5 · Dessert 4 · Pizza 4 · Bakery 3 · Burgers 3 · Ice cream / frozen desserts 3 · Japanese 2 · Mediterranean 2 · Mexican 2 · Middle Eastern 2 · Steakhouse 2 · Sushi 2 · Chicken / wings 1 · Chinese 1 · Coffee 1 · Healthy / salads / bowls 1 · Indian 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1 · Thai 1 · Vietnamese 1
By type
Restaurant (service type not stated) 25 · Quick service 10 · Bar 8 · Casual dining 6 · Dessert 6 · Specialty food shop 5 · Bakery 4 · Other 2 · Coffee shop 1 · Fast casual 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 19th Hole Wine and Whiskey Bar | Bar | 240 US Highway 206 | open | |
| Anna's Bagels and Deli | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 240 US-206 | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Bar | American · Burgers | 50 International Dr S | open |
| Asian Express Asian Express | Restaurant (service type not stated) · Casual dining | Asian · American | 20 Hillside Ave | open |
| Bento Sushi | Restaurant (service type not stated) | Japanese · Sushi | 90 Bartley Flanders Rd | open |
| Chili's Grill & Bar | Bar · Restaurant (service type not stated) | Mexican · Sandwiches | 53 International Drive South | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 50 International Dr S Ste O | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert · Bar | Dessert | 286 US-206 | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 295 US Highway 206 | open |
| Efsane Mediterranean Cuisine | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 286 US Highway 206 | open |
| Flanders Bagels | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 293 US Highway 206 | open |
| Frank's Pizza | Restaurant (service type not stated) | Pizza | 58 Drakesdale Rd | open |
| Frank's Pizza | Restaurant (service type not stated) | Pizza · Italian | 240 US Highway 206 | open |
| Frozen Bliss Mobile Ice Cream Sundae Bar | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 9 Hillside Ave | open |
| Istanbul Cuisine | Restaurant (service type not stated) | Mediterranean · Middle Eastern · Asian | 286 Us-206 | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 53 International Drive South | open |
| Jai Sri Balaji Llc | Restaurant (service type not stated) | 286 US Highway 206 | open | |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches · American | 293 Route 206 Suite 1A | open |
| Joe and Anthony's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 30 International Dr S | open |
| Kabab House | Restaurant (service type not stated) | 286 US 206 | open | |
| LongHorn Steakhouse - Temporarily Closed LongHorn Steakhouse | Restaurant (service type not stated) · Casual dining · Bar | Steakhouse · American | 50 International Dr S Ste J | open |
| Market Tavern | Casual dining · Bar | Steakhouse · American | 240 US-206 #1 | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 293 US Highway 206 | open |
| Mgs Bagel And Deli Llc | Restaurant (service type not stated) | 240 US Highway 206 | open | |
| Mia Nonna's Cucina | Restaurant (service type not stated) · Casual dining | Italian · American | 380 US-206 | open |
| New China House Kitchen Llc | Restaurant (service type not stated) | 286 Us Highway 206 Unit 107b | open | |
| Panda Express Panda Express | Quick service | 50 International Drive | open | |
| Panda Express | Quick service | 50 International Dr Unit O-2 | open | |
| Panera Bread Panera Bread | Bakery · Fast casual | Bakery · Sandwiches · Healthy / salads / bowls | 30 International Drive S | open |
| Pho1 | Restaurant (service type not stated) | Vietnamese · Chinese · Thai · Asian | 240 US Highway 206 | open |
| Rita's | Dessert | Dessert | 286 Rte 206 | open |
| Rita’s of Mt. Olive NJ Rita's Italian Ice | Dessert · Bar | Ice cream / frozen desserts · Dessert | 30 International Dr S | open |
| Romano's Macaroni Grill | Restaurant (service type not stated) | Italian | 51 International Dr S | open |
| Subway | Other | Sandwiches | 40 International Dr S | open |
| SUBWAY | Other | Sandwiches | 293 US Highway 206 | open |
| Taste of India | Restaurant (service type not stated) | Indian · Asian | 286 US-206 | open |
| The After Char-Broil Grill and Ice Cream | Casual dining · Dessert · Bar | Ice cream / frozen desserts · American | 195 US-206 | open |
| The Market Place | Specialty food shop · Quick service | Sandwiches | 182 US Highway 206 | open |
| The Marketplace of Flanders | Restaurant (service type not stated) · Quick service · Specialty food shop | Sandwiches | 182 US-206 | open |
| Valentino's Pizzeria and Restaurant | Restaurant (service type not stated) | Italian · Pizza | 293 US Highway 206 | open |
| Valentinos Llc | Restaurant (service type not stated) | 293 US Highway 206 | open | |
| Wasabi Japanese Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 240 US-206 | open |
| Wendy's Wendy's | Quick service | Burgers · American | 50 International Drive South | open |
| White Birch Restaurant Llc | Restaurant (service type not stated) | 380 Us Highway 206 # 380 | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 9 | 7 | — | — | — | 2 | SIC1987 |
| 1995 | 11 | 9 | — | — | — | 2 | SIC1987 |
| 1996 | 15 | 13 | — | — | — | 2 | SIC1987 |
| 1997 | 16 | 15 | — | — | — | 1 | SIC1987 |
| 1998 | 11 | 9 | 3 | 5 | 1 | — | NAICS1997 |
| 1999 | 11 | 9 | 3 | 5 | 1 | — | NAICS1997 |
| 2000 | 11 | 9 | 3 | 5 | 1 | — | NAICS1997 |
| 2001 | 11 | 9 | 4 | 4 | 1 | — | NAICS1997 |
| 2002 | 15 | 13 | 5 | 5 | 3 | — | NAICS1997 |
| 2003 | 18 | 15 | 7 | 5 | 3 | — | NAICS2002 |
| 2004 | 20 | 17 | 9 | 6 | 2 | — | NAICS2002 |
| 2005 | 24 | 21 | 10 | 9 | 2 | — | NAICS2002 |
| 2006 | 23 | 20 | 7 | 8 | 5 | — | NAICS2002 |
| 2007 | 25 | 20 | 7 | 9 | 4 | — | NAICS2002 |
| 2008 | 27 | 21 | 9 | 7 | 5 | — | NAICS2007 |
| 2009 | 26 | 20 | 9 | 7 | 4 | — | NAICS2007 |
| 2010 | 27 | 21 | 9 | 8 | 4 | — | NAICS2007 |
| 2011 | 25 | 19 | 10 | 5 | 4 | — | NAICS2007 |
| 2012 | 27 | 22 | 11 | 5 | 6 | — | NAICS2012 |
| 2013 | 27 | 22 | 11 | 5 | 6 | — | NAICS2012 |
| 2014 | 25 | 20 | 10 | 4 | 6 | — | NAICS2012 |
| 2015 | 26 | 20 | 10 | 5 | 5 | — | NAICS2012 |
| 2016 | 24 | 20 | 11 | 6 | 3 | — | NAICS2012 |
| 2017 | 27 | 23 | 11 | 8 | 4 | — | NAICS2017 |
| 2018 | 28 | 24 | 13 | 8 | 3 | — | NAICS2017 |
| 2019 | 25 | 21 | 11 | 7 | 3 | — | NAICS2017 |
| 2020 | 23 | 19 | 10 | 7 | — | — | NAICS2017 |
| 2021 | 24 | 21 | 12 | 7 | — | — | NAICS2017 |
| 2022 | 28 | 24 | 13 | 7 | 4 | — | NAICS2022 |
| 2023 | 29 | 24 | 12 | 8 | 4 | — | NAICS2022 |