BMIE Market 07876

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,641 2020–2024 ACS 5-year estimate ±691 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,240 2020–2024 ACS 5-year estimate ±241 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,619 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,718 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$161,304 2020–2024 ACS 5-year estimate ±12,410 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,516 2020–2024 ACS 5-year estimate ±380 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$527,200 2020–2024 ACS 5-year estimate ±27,977 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.7 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07876
Restaurants per 10,000 residents	15.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+17.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+42.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 18–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	46 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07876. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.18, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.6	81	40%	+32.2
Restaurant Opportunity Score	61.6	62	35%	+21.6
Market Momentum Score	46.2	46	25%	+11.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,641	70	40%	+28.1
Median household income (ACS)	161,304	97	40%	+38.9
Households (ACS)	3,240	68	20%	+13.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	11.1	55	35%	+19.2
Restaurants per 10,000 residents (lower = more room)	20.7	35	25%	+8.9
Population (ACS)	9,641	70	20%	+14.1
Median household income (ACS)	161,304	97	20%	+19.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	11.1	55	30%	+16.5
20-year restaurant growth	17.7	44	20%	+8.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (39)

By cuisine

Sandwiches 8 · American 6 · Bakery 5 · Burgers 4 · Pizza 4 · Coffee 3 · Italian 3 · Asian 2 · Breakfast 2 · Japanese 2 · Mexican 2 · Sushi 2 · Chinese 1 · Dessert 1

By type

Restaurant (service type not stated) 22 · Quick service 10 · Bakery 5 · Specialty food shop 4 · Bar 3 · Café 2 · Casual dining 2 · Coffee shop 2 · Dessert 1 · Other 1

Name	Type	Cuisine	Address	Status
American Speech Therapy Llc	Restaurant (service type not stated)		109 Main St Ste 2b	open
Anthony & Sons Bakery & Italian Deli	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches · Italian	15 NJ-10	open
Anthony Franco's Pizza Anthony Francos Pizza Sparta	Restaurant (service type not stated)	Pizza · Italian	274 NJ-10	open
Ar Partners Llc	Restaurant (service type not stated)		20 State Route 10 W	open
Beanbury Coffee & Kitchen	Coffee shop · Restaurant (service type not stated) · Café	Coffee	37 NJ-10	open
Bento Sushi	Restaurant (service type not stated)	Japanese · Sushi	281-031 New, Jersey 10	open
Blimpie	Quick service		275 State Route 10 E, Unit 310	open
Boston Market	Restaurant (service type not stated)	American	247 State Route 10 E	open
Bronx Swirl, Llc	Restaurant (service type not stated)		275 State Route 10 E Ste 170	open
Bryans Luncheonette	Casual dining	American · Breakfast	42 Main St	open
Burger King Burger King	Quick service	Burgers · American	235 NJ-10 East	open
California Tortilla	Restaurant (service type not stated)	Mexican	275 NJ-10	open
Casella's Pizza and Deli	Restaurant (service type not stated)	Pizza	139 State Route 10 E	open
Charleys Cheesesteaks & Wings Charleys Cheesesteaks	Restaurant (service type not stated)	Sandwiches · American	275 NJ-10	open
Charleys Philly Steaks Charleys Philly Steaks	Quick service	Sandwiches	275 NJ 10	open
Dnf	Bar		295 State Route 10 E	open
Dunkin' Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	57 State Route 10 E	open
Fuddruckers Fuddruckers	Quick service	Burgers · American	275 State Route 10 E	open
Fyta Inc	Restaurant (service type not stated)		101 State Route 10 E	open
Java Joe's Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	37 NJ-10	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	275 State Route 10 E	open
Legends Ale House	Bar		275 State Route 10 E	open
Luigi's Pizza	Restaurant (service type not stated)	Pizza · Sandwiches	275 Nj-10	open
Lung Yung Restaurant	Restaurant (service type not stated)	Chinese · Asian	275-50 NJ-10	open
Mama's Place Roxbury	Restaurant (service type not stated)	Pizza · Italian	139 NJ-10	open
McDonald's McDonald's	Quick service	Burgers · Breakfast	249 Rt 10 E	open
Miller's Tiki Bar	Bar		19 Kadel Dr	open
Mythicos Llc	Restaurant (service type not stated)		19 State Route 10 E Ste 15	open
Nnd Enterprises Llc	Restaurant (service type not stated)		275 State Route 10 E	open
Panera Bread Panera Bread	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	275 State Route 10 E	open
Roxbury Fuddruckers	Restaurant (service type not stated)	Burgers	275 Rt 10	open
Roxbury Bagel and Deli	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	111 State Route 10 E	open
Roxbury Diner	Casual dining · Restaurant (service type not stated)	American	101 RT-10	open
Roxbury Swirl Llc	Restaurant (service type not stated)		275 State Route 10 E	open
SUBWAY	Other	Sandwiches		open
Sushi Hana	Restaurant (service type not stated)	Japanese · Sushi · Asian	15 State Route 10 E	open
Taco Bell Taco Bell	Quick service	Mexican	268 State Route 10 W	open
West Morris Wax, Llc	Restaurant (service type not stated)		275 State Route 10 E Ste 325	open
Pizza Palazzo	Restaurant (service type not stated)	Pizza	139 State Route 10 E	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	14	—	—	—	—	SIC1987
1995	14	14	—	—	—	—	SIC1987
1996	16	16	—	—	—	—	SIC1987
1997	20	20	—	—	—	—	SIC1987
1998	15	15	5	8	2	—	NAICS1997
1999	14	14	5	7	2	—	NAICS1997
2000	19	19	8	9	2	—	NAICS1997
2001	17	17	6	9	2	—	NAICS1997
2002	16	16	6	7	3	—	NAICS1997
2003	17	17	8	5	4	—	NAICS2002
2004	13	13	4	6	3	—	NAICS2002
2005	16	16	4	8	4	—	NAICS2002
2006	20	20	5	9	6	—	NAICS2002
2007	21	21	6	11	4	—	NAICS2002
2008	19	18	5	9	4	—	NAICS2007
2009	18	17	6	8	3	—	NAICS2007
2010	17	16	5	9	2	—	NAICS2007
2011	17	15	4	9	2	—	NAICS2007
2012	18	16	4	9	3	—	NAICS2012
2013	21	18	5	9	4	—	NAICS2012
2014	19	17	5	9	3	—	NAICS2012
2015	21	19	6	9	4	—	NAICS2012
2016	19	16	5	8	3	—	NAICS2012
2017	21	19	4	10	5	—	NAICS2017
2018	21	20	5	12	3	—	NAICS2017
2019	19	18	3	12	3	—	NAICS2017
2020	21	20	4	13	3	—	NAICS2017
2021	20	18	4	11	3	—	NAICS2017
2022	19	18	4	10	4	—	NAICS2022
2023	21	20	5	11	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07876. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07852	2.1 mi	19	2023
07836	2.8 mi	24	2023
07847	3.0 mi	9	2023
07803	3.4 mi	4	2023
07857	3.5 mi	10	2023
07850	3.6 mi	5	2023
07869	4.2 mi	44	2023
07856	4.6 mi	8	2023
07885	4.9 mi	18	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.