BMIE Market 07869
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 26,022 2020–2024 ACS 5-year estimate ±314 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,941 2020–2024 ACS 5-year estimate ±390 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 25,291 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 9,247 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $169,497 2020–2024 ACS 5-year estimate ±13,265 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,807 2020–2024 ACS 5-year estimate ±76 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $665,700 2020–2024 ACS 5-year estimate ±20,551 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 20.1 sq mi Census Gazetteer 2020 |
| Restaurants | 44 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07869 |
| Restaurants per 10,000 residents | 13.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +18.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +18.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +120.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 43 (range 39–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.41) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 78 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 90 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 68 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07869. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.41, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 90.2 | 90 | 40% | +36.1 |
| Restaurant Opportunity Score | 70.0 | 70 | 35% | +24.5 |
| Market Momentum Score | 67.7 | 68 | 25% | +16.9 |
Consumer Market Score: 90 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 26,022 | 86 | 40% | +34.4 |
| Median household income (ACS) | 169,497 | 98 | 40% | +39.1 |
| Households (ACS) | 8,941 | 83 | 20% | +16.7 |
Restaurant Opportunity Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 18.9 | 62 | 35% | +21.7 |
| Restaurants per 10,000 residents (lower = more room) | 16.9 | 46 | 25% | +11.6 |
| Population (ACS) | 26,022 | 86 | 20% | +17.2 |
| Median household income (ACS) | 169,497 | 98 | 20% | +19.5 |
Market Momentum Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 18.9 | 76 | 50% | +38.2 |
| 10-year restaurant growth | 18.9 | 62 | 30% | +18.6 |
| 20-year restaurant growth | 33.3 | 54 | 20% | +10.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (73)
By cuisine
Italian 12 · Sandwiches 11 · American 10 · Pizza 9 · Dessert 8 · Bakery 7 · Coffee 6 · Latin American (other) 4 · Asian 3 · Ice cream / frozen desserts 3 · Chicken / wings 2 · Chinese 2 · European 2 · German / Eastern European 2 · Juice / smoothies 2 · Seafood 2 · Burgers 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Mexican 1 · Middle Eastern 1 · Thai 1
By type
Restaurant (service type not stated) 44 · Dessert 11 · Quick service 11 · Bakery 10 · Bar 9 · Casual dining 7 · Coffee shop 5 · Specialty food shop 5 · Other 3 · Brewery / taproom 2 · Café 2 · Juice, smoothie, tea 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A and B Bagel Deli and Grill A&B Bagels and Deli | Bakery · Quick service · Specialty food shop · Coffee shop | Bakery · Sandwiches · Coffee | 1206 Sussex Tpke | open |
| Agc Llc | Restaurant (service type not stated) | 1250 Sussex Tpke | open | |
| Alfa Bagels | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 587 NJ-10 | open |
| Ambelia, Inc | Restaurant (service type not stated) | 517 State Route 10 | open | |
| Andiamo's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1250 Sussex Turnpike | open |
| Antimo's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 1275 Sussex Turnpike | open |
| Ashirwad Palace | Restaurant (service type not stated) | Indian | 169 S Salem St | open |
| Bagel Express Of Randolph | Restaurant (service type not stated) | 486 State Route 10 | open | |
| Barn | Restaurant (service type not stated) · Brewery / taproom | American | 1178 State Route 10 | open |
| Better Blendz | Juice, smoothie, tea | Juice / smoothies | 140 State Route 10 | open |
| Big Bites Deli and Pizza | Bakery · Restaurant (service type not stated) · Quick service · Specialty food shop | Pizza · Bakery · Sandwiches · Italian | 81 NJ-10 suite 2 | open |
| Black River Barn | Casual dining · Restaurant (service type not stated) · Bar | American | 1178 Route 10, West St | open |
| Brooklyn Bagel & Deli | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 517 State Route 10 | open |
| BT’s Tavern, Randolph, NJ | Bar | open | ||
| Candylicious of Randolph | Dessert | Dessert | 1152 NJ-10 | open |
| Casa de Pasta | Restaurant (service type not stated) · Casual dining | Italian · American | 1438 Sussex Turnpike | open |
| Chartwells_CCM | Restaurant (service type not stated) · Other | Sandwiches | 214 Center Grove Rd | open |
| China City | Restaurant (service type not stated) | Chinese · Asian | 148 Center Grove Rd | open |
| Cluck-University Chicken | Restaurant (service type not stated) | Chicken / wings | 146 Center Grove Rd. | open |
| Crawdaddy's of Randolph | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern · American | 1105 NJ-10 | open |
| Cream and Sugar | Coffee shop · Dessert · Café | Coffee · Ice cream / frozen desserts | 1250 Sussex Turnpike | open |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 746 State Rte 10 746 State Rte 10 | open |
| Dulce Aroma Bakery | Bakery · Juice, smoothie, tea | Bakery · Latin American (other) · Juice / smoothies | 389 Dover Chester Rd | open |
| Dunkin Donuts Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 375 State Route 10 | open |
| Dunkin' | Bakery · Dessert | Dessert | NJ 10 East | open |
| Dunkin' Dunkin' | Quick service · Dessert · Coffee shop · Bakery | Coffee · Dessert | 224 S. Salem St | open |
| East Tokyo | Restaurant (service type not stated) | Japanese | 477 State Route 10 | open |
| El Parche Cafe Restaurant | Restaurant (service type not stated) | Latin American (other) | 1171 Sussex Tpke | open |
| Ferchos deli & Mexican Grill | Restaurant (service type not stated) | Mexican | 1594 route 10 & sussex tpke | open |
| Fitness Grill | Restaurant (service type not stated) · Café · Casual dining · Bar | Healthy / salads / bowls · Coffee · Sandwiches | 140 New Jersey 10 | open |
| Fort Nonsense Brewing Company | Brewery / taproom · Bar | 220 Franklin Rd | open | |
| Forte Pizzeria | Restaurant (service type not stated) | Italian · Pizza | 486 State Route 10 | open |
| Hibiscus American And Caribbean Cuisine | Restaurant (service type not stated) | Caribbean · American | 1594 NJ-10 | open |
| Jt's Confections | Dessert | 1206 Sussex Tpke | open | |
| Kabab Paradise | Restaurant (service type not stated) | Halal / kosher · Middle Eastern | 124 NJ-10 | open |
| La Strada Ristorante | Bar · Restaurant (service type not stated) | Sandwiches | 1105 New Jersey 10 E | open |
| Larosa Chicken And Grill | Restaurant (service type not stated) | Chicken / wings | 80 Dover Chester Road | open |
| Las Delicias De Triny | Restaurant (service type not stated) | Latin American (other) | 477 NJ-10 | open |
| Mamma Caterina | Restaurant (service type not stated) | Italian | 1250 Sussex Tpke | open |
| Mario's Famous Pizza | Restaurant (service type not stated) | Pizza | 140 State Route 10 | open |
| Mondo Pizza Restaurant and Catering | Restaurant (service type not stated) | Pizza · Italian | 540 NJ-10 | open |
| Morris Tap & Grill | Bar | 500 NJ Rte. 10 | open | |
| Mr Crabby's Seafood House and Sports Bar | Bar · Casual dining | Seafood | 399 NJ-10 E | open |
| Nagel's Candy Barn | Dessert | 358 State Route 10 | open | |
| New Horizon Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 124 NJ-10 | open |
| Nicole's Ten Restaurant | Restaurant (service type not stated) | American | 246 State Route 10 | open |
| Noches de Colombia | Restaurant (service type not stated) | Latin American (other) | 140 State Route 10 | open |
| PaisanosRandolph | Restaurant (service type not stated) | Pizza · Italian | 138 Center Grove Rd | open |
| Pearl of Siam | Restaurant (service type not stated) | Thai · Asian | 540 State Route 10 Ste 10 | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 140 S Salem St | open |
| Pizza Palace | Restaurant (service type not stated) | Pizza · Italian | 1169 Sussex Turnpike | open |
| Raf One Llc | Restaurant (service type not stated) | 1250 Sussex Tpke # 1250 | open | |
| Randolph Diner Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 517 State Route 10 | open |
| Randolph Exchange Inc | Restaurant (service type not stated) | 224 S Salem St | open | |
| Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard | Dessert | Ice cream / frozen desserts · Dessert | 1176 Sussex Turnpike | open |
| Rita’s of Randolph NJ Rita's Italian Ice | Dessert | Dessert | open | |
| Ronnie's All American Catering and BBQ | Restaurant (service type not stated) | Sandwiches | 220 Franklin Rd | open |
| Rosie's Trattoria | Restaurant (service type not stated) · Casual dining | Italian · American | 1181 Sussex Turnpike | open |
| Starbucks | Coffee shop | Coffee | 690 Millbrook Ave | open |
| Subway | Other | Sandwiches | 1171 Sussex Tpke | open |
| Subway | Other | Sandwiches | 148 Center Grove Rd | open |
| Sweet Ali Custom Confections | Dessert · Bakery | Dessert · Bakery | Sweet Ali Kitchen | open |
| Taco Bell Taco Bell | Quick service | 201 S Salem St | open | |
| Taste Bar and Bistro | Bar | 399 Millbrook Avenue | open | |
| Taste of Ukraine | Bakery | Bakery · German / Eastern European | 389 Dover Chester Rd | open |
| The Corner Bistro | Restaurant (service type not stated) · Casual dining | American | 477 NJ-10 | open |
| Trapani Inc | Restaurant (service type not stated) | 1169 Sussex Tpke | open | |
| Vedugal Llc | Restaurant (service type not stated) | 140 State Route 10 | open | |
| Verona Restaurant Verona Restaurant | Restaurant (service type not stated) | Italian · European | 1171 Sussex Turnpike | open |
| Wendy's Wendy's | Quick service | Burgers · American | 505 Rt 10 East | open |
| Zola Italian Ristorante & Bar | Restaurant (service type not stated) | Italian · European | 246 NJ-10 | open |
| Zuzanna's Gourmet | Specialty food shop · Quick service | Sandwiches · German / Eastern European | 1152 NJ-10 | open |
| Frank's Pizza | Restaurant (service type not stated) | Pizza | 540 State Route 10 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 21 | 20 | — | — | — | 1 | SIC1987 |
| 1995 | 22 | 21 | — | — | — | 1 | SIC1987 |
| 1996 | 22 | 21 | — | — | — | 1 | SIC1987 |
| 1997 | 24 | 23 | — | — | — | 1 | SIC1987 |
| 1998 | 25 | 23 | 14 | 6 | 3 | 1 | NAICS1997 |
| 1999 | 25 | 21 | 13 | 5 | 3 | 1 | NAICS1997 |
| 2000 | 28 | 22 | 14 | 6 | 2 | 2 | NAICS1997 |
| 2001 | 32 | 25 | 15 | 6 | 4 | 3 | NAICS1997 |
| 2002 | 35 | 29 | 19 | 4 | 6 | 3 | NAICS1997 |
| 2003 | 36 | 33 | 20 | 6 | 7 | 2 | NAICS2002 |
| 2004 | 42 | 37 | 22 | 6 | 8 | 2 | NAICS2002 |
| 2005 | 36 | 31 | 20 | 5 | 6 | 1 | NAICS2002 |
| 2006 | 34 | 31 | 19 | 7 | 5 | 1 | NAICS2002 |
| 2007 | 42 | 39 | 21 | 10 | 8 | — | NAICS2002 |
| 2008 | 43 | 39 | 18 | 13 | 8 | — | NAICS2007 |
| 2009 | 37 | 33 | 18 | 10 | 5 | — | NAICS2007 |
| 2010 | 37 | 33 | 18 | 9 | 6 | — | NAICS2007 |
| 2011 | 33 | 29 | 14 | 9 | 6 | — | NAICS2007 |
| 2012 | 36 | 30 | 13 | 12 | 5 | — | NAICS2012 |
| 2013 | 43 | 37 | 17 | 14 | 6 | — | NAICS2012 |
| 2014 | 45 | 38 | 15 | 16 | 7 | — | NAICS2012 |
| 2015 | 44 | 37 | 16 | 14 | 7 | — | NAICS2012 |
| 2016 | 42 | 35 | 14 | 15 | 6 | — | NAICS2012 |
| 2017 | 45 | 37 | 15 | 16 | 5 | — | NAICS2017 |
| 2018 | 49 | 37 | 20 | 13 | 4 | — | NAICS2017 |
| 2019 | 49 | 38 | 19 | 14 | 5 | — | NAICS2017 |
| 2020 | 48 | 37 | 17 | 16 | 4 | — | NAICS2017 |
| 2021 | 46 | 37 | 17 | 16 | 4 | — | NAICS2017 |
| 2022 | 49 | 41 | 19 | 17 | 5 | — | NAICS2022 |
| 2023 | 51 | 44 | 19 | 20 | 5 | — | NAICS2022 |