BMIE Market 07801

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	27,128 2020–2024 ACS 5-year estimate ±1,000 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,407 2020–2024 ACS 5-year estimate ±447 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,386 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,495 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$84,517 2020–2024 ACS 5-year estimate ±9,245 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,809 2020–2024 ACS 5-year estimate ±107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$392,400 2020–2024 ACS 5-year estimate ±17,919 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	13.0 sq mi Census Gazetteer 2020
Restaurants	51 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07801
Restaurants per 10,000 residents	15.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+13.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+18.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+59.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	49 (range 45–54) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.35) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	57 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07801. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.35, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.6	79	40%	+31.4
Restaurant Opportunity Score	60.9	61	35%	+21.3
Market Momentum Score	57.5	57	25%	+14.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	27,128	87	40%	+34.7
Median household income (ACS)	84,517	68	40%	+27.0
Households (ACS)	9,407	84	20%	+16.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	13.3	57	35%	+20.0
Restaurants per 10,000 residents (lower = more room)	18.8	40	25%	+10.1
Population (ACS)	27,128	87	20%	+17.4
Median household income (ACS)	84,517	68	20%	+13.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.3	63	50%	+31.5
10-year restaurant growth	13.3	57	30%	+17.1
20-year restaurant growth	18.6	45	20%	+8.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (108)

By cuisine

Latin American (other) 31 · Mexican 13 · Bakery 9 · Coffee 9 · American 7 · Italian 6 · Pizza 6 · Sandwiches 6 · Chicken / wings 4 · Dessert 4 · Peruvian 4 · Spanish / tapas 4 · Burgers 3 · Asian 2 · Caribbean 2 · Chinese 2 · Ice cream / frozen desserts 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Seafood 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 78 · Bar 18 · Quick service 15 · Casual dining 10 · Bakery 9 · Café 7 · Coffee shop 5 · Specialty food shop 5 · Dessert 4 · Juice, smoothie, tea 2 · Delivery-focused 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
A & G 1 CORP	Restaurant (service type not stated)	Caribbean · Latin American (other) · Chicken / wings	121 E BLACKWELL St Floor 1 Unit A	open
AJ's Bagel and Deli	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	330 S Salem St	open
Altoque Colombian Food	Restaurant (service type not stated)	Latin American (other)	7 Bassett Hwy	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	435 RT. 46E	open
Arepas Paisas Dover	Restaurant (service type not stated)	Latin American (other)	47 E Blackwell St	open
At The Hop Inc	Bar		14 N Morris St	open
Attilios Tavern	Restaurant (service type not stated)	Italian	80 E McFarlan St	open
Azteca Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	17 E Blackwell St #1	open
Barry's Luncheonette	Casual dining · Restaurant (service type not stated)	American	32 Bassett Hwy	open
Bassett Pizza	Restaurant (service type not stated)	Pizza	7 Bassett Hwy	open
Bassett Pub	Bar		8 Bassett Hwy	open
Brenda Lee Restaurant	Restaurant (service type not stated) · Quick service	Mexican	15 E Blackwell St	open
Burger King	Quick service · Restaurant (service type not stated)	Burgers	440 US Highway 46	open
Charlotte's Web	Restaurant (service type not stated)	Italian · American	39 W Clinton St	open
Chatty.Bean	Coffee shop	Coffee	13 N Warren St	open
China Garden Of Dover Inc	Restaurant (service type not stated)		212 E Mcfarlan St # 216	open
Delikositas Dover	Bakery · Restaurant (service type not stated)	Bakery	259 E Blackwell St	open
Delizia Pizza Delizia Pizza	Restaurant (service type not stated)	Italian · Pizza	145 King St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	28 W Blackwell Street	open
Dover Chicken Llc	Restaurant (service type not stated)		437 US Highway 46	open
Dover Dairy Maid	Dessert	Ice cream / frozen desserts · Dessert	240 US-46	open
Dover Grill	Quick service · Restaurant (service type not stated)	American	240 US-46	open
Dover Scoops & Brews	Dessert	Ice cream / frozen desserts · Dessert	157 W Clinton St	open
El Catracho Restaurant	Restaurant (service type not stated)	Latin American (other) · Mexican	43 W Blackwell St	open
El Jarocho Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	59 E Blackwell St	open
El Paraiso Restaurant	Restaurant (service type not stated)	Latin American (other)	54 N Sussex St	open
El Puerto Taqueria Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)		open
El Tesoro Bakery	Restaurant (service type not stated)		3 N Bergen St	open
Elemnts Bar & Restaurant	Bar	Spanish / tapas	6 W Blackwell St	open
Fonda El Patrón	Restaurant (service type not stated)	Mexican · Latin American (other)	142 E Blackwell St	open
Golden Unicorn Restaurant	Restaurant (service type not stated)	Chinese	265 E Blackwell St Ste A	open
Guadalupe Bakery	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	25 E Blackwell St	open
Guido's 46 Restaurant	Café · Restaurant (service type not stated)	Coffee · Peruvian	US Hwy	open
Honduras Restaurant	Restaurant (service type not stated)	Latin American (other)	14 N Morris St	open
Hunan Garden	Restaurant (service type not stated)		330 S Salem St	open
Iguana Bar	Bar		112 E Blackwell St	open
Imhoff Company Of New York	Restaurant (service type not stated)		241 E Blackwell St	open
Jai-alai	Restaurant (service type not stated)	Spanish / tapas	73 W Blackwell St Ste 1	open
Jan Halal Foods Llp	Restaurant (service type not stated)		330 S Salem St	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	437 US Highway 46	open
La Bamba Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	150 E McFarlan St	open
La Chapina Restaurant	Restaurant (service type not stated)	Latin American (other)	3 1/2 E Blackwell St	open
La FARRA BAR	Bar		330 S Salem St	open
La Fonda Restaurant	Restaurant (service type not stated)	Latin American (other) · Cajun, Creole, Southern	180 S Morris St	open
La Portada De Dover	Restaurant (service type not stated)	Peruvian · Latin American (other)	130 Mt Hope Ave	open
La Sierra	Coffee shop	Coffee	East Blackwell St	open
La villita borinquen-Mex	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7 Lee Ave	open
Las Brisaz Restaurant	Restaurant (service type not stated)	Latin American (other)	29 E Blackwell St	open
Las Costillas de Pedro	Restaurant (service type not stated)	Latin American (other)	57 N Sussex St	open
Las Delicias De Clara	Restaurant (service type not stated)	Latin American (other)	21 Bassett Hwy	open
Las Montañeras Bakery and Cafe	Bakery · Café	Bakery · Latin American (other) · Coffee	262 E Blackwell St	open
Las Praderas Ii Inc	Restaurant (service type not stated)		60 N Sussex St Ste A	open
Las Tres Marias	Restaurant (service type not stated)	Peruvian · Latin American (other)	88 N Sussex St	open
Laughing Lion	Bar		40 N Sussex St	open
Laura's Coffee and Restaurant	Café · Coffee shop	Coffee · Latin American (other)	22 E Blackwell St	open
Lawrence J Klein Dmd Llc	Restaurant (service type not stated)		369 W Blackwell St Unit 7	open
Los Arrieros Bar	Bar · Restaurant (service type not stated)		34 W Clinton St	open
M&S II	Quick service	Pizza · Italian	424 US Highway 46	open
M&S Pizza	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	333 US-46	open
Magas Enterprises Llc	Restaurant (service type not stated)		9 N Morris St Ste A	open
Manjares del caribe Chaley’s tavern	Restaurant (service type not stated)	Caribbean · Latin American (other)	260 US-46	open
Margarita's Bar & Grill	Casual dining · Bar		330 S Salem St	open
Marino's Cafe	Café · Restaurant (service type not stated)	Coffee · Seafood · Peruvian	90 Belmont Ave	open
Mark Mont Inc	Restaurant (service type not stated)		39 W Clinton St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	130 Rt 10	open
MeatFlame Restaurant	Restaurant (service type not stated)	Latin American (other)	24 Bassett Hwy	open
Monchy's Colombian Grill	Restaurant (service type not stated)	Latin American (other)	19 Bassett Hwy	open
Morris Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	180 S Morris St	open
Mucho Rikito	Quick service		54 N Sussex St	open
Murphy's Bar and Grill	Restaurant (service type not stated)		3 S Bergen St	open
My Kitchen Salad Bar	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	301 Mount Hope Ave	open
Nada	Bar · Casual dining	Mexican	55 E Blackwell St	open
New Hong Kong Kitchen	Restaurant (service type not stated)	Chinese · Asian	61 E Blackwell St	open
Ohh Que Rico	Bakery · Coffee shop · Café	Bakery · Coffee	21 E Blackwell St	open
One Stop Permitting Multiservices	Restaurant (service type not stated)		9 W Blackwell St	open
One11 Bar & Kitchen	Casual dining · Restaurant (service type not stated) · Bar		111 E Blackwell St	open
Pan Pizza Bakery	Bakery · Restaurant (service type not stated)	Bakery · Pizza	27 E Blackwell St	open
Parche burger Dover	Quick service	Burgers · Latin American (other)	111 Bassett Hwy	open
Pollos Pucalor	Restaurant (service type not stated)	Latin American (other) · Chicken / wings	85 E Blackwell St	open
Popeyes Popeyes Louisiana Kitchen	Quick service · Restaurant (service type not stated)	Chicken / wings	437 Route 46	open
Provenza bite	Casual dining · Bar	Latin American (other) · Mexican		open
Quiet Man Pub	Bar	British / Irish pub food	64 E McFarlan St	open
Ramp &amp Rr Llc	Restaurant (service type not stated)		29 W Blackwell St	open
Real Fruit Bubble Tea	Juice, smoothie, tea	Tea / bubble tea		open
Reboot 111 Juicebar	Juice, smoothie, tea	Juice / smoothies	11 N Bergen St	open
Restaurante colombiano / Sazón Paisa y Plaza Colombia / Dover New Jersey	Restaurant (service type not stated)	Latin American (other)	112 E Blackwell St	open
Restaurante Ecuatoriano	Restaurant (service type not stated) · Casual dining · Quick service · Café · Bar	Spanish / tapas · Latin American (other) · Coffee	07801	open
Rico Pan Bakery	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	259 E Blackwell St	open
Riverstone Industries Corporation-sba Small 7a Term	Restaurant (service type not stated)		40 Richboynton Rd	open
Royal Chicken Wings And Biscuit	Restaurant (service type not stated)	Chicken / wings	330 S Salem St	open
Sabor Latino	Restaurant (service type not stated)	Latin American (other)	44 N Morris St	open
Sheimer's Llc	Restaurant (service type not stated)		85 Franklin Rd Ste 4b	open
Su Casa Colombia Bar Restaurant	Restaurant (service type not stated)	American · Mexican	112 E Blackwell St	open
Table 42	Casual dining · Restaurant (service type not stated) · Bar	American	42 N Sussex St	open
Taqueria Brenda Lee & Restaurant	Restaurant (service type not stated)	Spanish / tapas	7 Warren Street	open
Taqueria Pancho Villa	Restaurant (service type not stated)	Mexican · Latin American (other)	7 Essex St N	open
Tequila's 55	Casual dining · Restaurant (service type not stated) · Bar	Mexican	55 E Blackwell St	open
Teriyaki Madness Teriyaki Madness	Restaurant (service type not stated)	Japanese · Asian	Rockaway Mall	open
The Good Bean	Coffee shop · Restaurant (service type not stated) · Café	Coffee	60b N Sussex St	open
The Wunder Lab Lounge.	Bar		19 Blakely Ave	open
Three Brothers Restaurant	Restaurant (service type not stated)	Breakfast · American	9 N Morris St	open
Tierras y Sabores	Restaurant (service type not stated)	Latin American (other)	39 W Blackwell St	open
Tony & Vinnies Italian Bakery & Deli	Bakery · Quick service · Specialty food shop	Italian · Sandwiches · Bakery	405 US-46	open
Town Square Shop And Mart Inc	Restaurant (service type not stated)		5 Mount Pleasant Ave	open
Unique Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		97 E Blackwell St	open
Yo Envio Limited Liability Co	Restaurant (service type not stated)		31 W Blackwell St Ste C	open
Zoogo Bakery Delicia Casera	Bakery · Dessert	Bakery · Dessert	70 N Sussex St	open
Alonso's Steak House \| Dover Nj	Restaurant (service type not stated)	Latin American (other)	330 S Salem St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	40	32	—	—	—	8	SIC1987
1995	35	29	—	—	—	6	SIC1987
1996	39	28	—	—	—	11	SIC1987
1997	46	36	—	—	—	10	SIC1987
1998	50	39	16	20	3	11	NAICS1997
1999	49	40	15	20	4	9	NAICS1997
2000	52	42	21	16	4	10	NAICS1997
2001	48	39	20	15	3	9	NAICS1997
2002	50	41	21	16	4	9	NAICS1997
2003	50	43	21	17	4	7	NAICS2002
2004	50	43	21	16	5	6	NAICS2002
2005	56	49	21	22	5	6	NAICS2002
2006	50	43	17	21	3	6	NAICS2002
2007	56	48	18	27	2	6	NAICS2002
2008	54	44	14	25	4	7	NAICS2007
2009	50	40	13	22	4	7	NAICS2007
2010	50	39	12	22	4	8	NAICS2007
2011	47	39	13	22	4	6	NAICS2007
2012	53	45	16	22	6	6	NAICS2012
2013	52	45	19	22	3	5	NAICS2012
2014	54	46	21	22	3	7	NAICS2012
2015	51	43	21	19	3	7	NAICS2012
2016	50	43	24	16	3	5	NAICS2012
2017	49	43	21	17	5	4	NAICS2017
2018	54	48	26	16	6	5	NAICS2017
2019	54	47	23	17	7	6	NAICS2017
2020	51	45	22	17	6	5	NAICS2017
2021	52	45	22	16	7	3	NAICS2017
2022	54	47	24	15	8	3	NAICS2022
2023	56	51	26	17	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07801. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07885	1.9 mi	18	2023
07803	2.5 mi	4	2023
07847	3.0 mi	9	2023
07856	3.4 mi	8	2023
07834	4.2 mi	55	2023
07869	4.2 mi	44	2023
07842	4.5 mi	1	2014
07850	5.0 mi	5	2023
07878	5.0 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.