BMIE Market 07834

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,385 2020–2024 ACS 5-year estimate ±217 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,601 2020–2024 ACS 5-year estimate ±257 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,722 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,170 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$156,902 2020–2024 ACS 5-year estimate ±17,313 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,866 2020–2024 ACS 5-year estimate ±551 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$555,600 2020–2024 ACS 5-year estimate ±30,719 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	11.6 sq mi Census Gazetteer 2020
Restaurants	55 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07834
Restaurants per 10,000 residents	26.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+7.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-1.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+31.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	53 (range 48–57) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	48 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07834. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.4	86	40%	+34.6
Restaurant Opportunity Score	48.2	48	35%	+16.9
Market Momentum Score	49.7	50	25%	+12.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,385	80	40%	+32.0
Median household income (ACS)	156,902	97	40%	+38.7
Households (ACS)	6,601	78	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-1.8	22	35%	+7.9
Restaurants per 10,000 residents (lower = more room)	29.9	20	25%	+5.0
Population (ACS)	18,385	80	20%	+16.0
Median household income (ACS)	156,902	97	20%	+19.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	7.8	65	50%	+32.5
10-year restaurant growth	-1.8	22	30%	+6.7
20-year restaurant growth	31.0	53	20%	+10.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (120)

By cuisine

Coffee 21 · American 18 · Italian 15 · Bakery 13 · Dessert 13 · Asian 12 · Pizza 10 · Sandwiches 10 · Mexican 7 · Burgers 6 · Japanese 6 · Chinese 4 · Healthy / salads / bowls 4 · Juice / smoothies 4 · Sushi 4 · Breakfast 3 · Ice cream / frozen desserts 3 · Indian 3 · Southwestern / Tex-Mex 3 · European 2 · Hot dogs 2 · Thai 2 · Vegetarian 2 · BBQ 1 · British / Irish pub food 1 · Caribbean 1 · French 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Seafood 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 73 · Bakery 16 · Café 16 · Dessert 15 · Quick service 12 · Casual dining 10 · Coffee shop 10 · Specialty food shop 7 · Bar 6 · Juice, smoothie, tea 4 · Catering 2 · Other 2 · Brewery / taproom 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
30 Burgers 30 Burgers	Restaurant (service type not stated)	Burgers · American	18 E Main St	open
A Taco Affair	Restaurant (service type not stated)	Mexican	2 Broadway	open
Ah' Pizz	Restaurant (service type not stated)	Pizza	4 W Main St	open
Alexis Diner	Casual dining	American	3116-3140 New Jersey 10	open
America BBQ Co.	Restaurant (service type not stated)	BBQ	94 Ford Rd Ste 1	open
Anthony & Sons Bakery	Bakery · Quick service · Specialty food shop	Italian · Sandwiches · Bakery	20 Luger Rd	open
Bagels Finagle Deli & Bakery	Restaurant (service type not stated)		327 US Highway 46	open
Banzai Japanese Steak House	Restaurant (service type not stated)		248 US Highway 46	open
Beignets	Bakery · Dessert	Dessert · Bakery	45 Broadway #1	open
Bensi Bensi of Whitehouse Station, LLC	Catering · Restaurant (service type not stated)	Italian	3130 State Route 10	open
Blue Moon Mex-Express	Restaurant (service type not stated)	Mexican	45 Broadway	open
Bluefin Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	490 E Main St	open
Burger King Burger King	Quick service	Burgers · American	171 W Main St	open
Cafe Crevier	Café · Restaurant (service type not stated)	Coffee · European	25 E Main St	open
Cafe Metro	Café	Coffee · Vegetarian · Healthy / salads / bowls	60 Diamond Spring Rd	open
Caffe Delhi	Restaurant (service type not stated) · Café	Indian · Coffee	276 E Main St	open
Callahan's On The Green	Restaurant (service type not stated) · Bar	American	1 Lee Rd	open
Carver's	Restaurant (service type not stated) · Casual dining	Breakfast · American	38 1st Ave	open
Casa Bella	Restaurant (service type not stated)	Italian · European	300 US Highway 46	open
Casa D Pizza	Restaurant (service type not stated)	Italian · Pizza	276 E Main St	open
Charlie Brown's of Denville	Restaurant (service type not stated)	Steakhouse	167 W Main St	open
Chico's Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	559 E Main St	open
China One China One	Restaurant (service type not stated)	Chinese · Asian	12 Station Rd	open
Chocolatine	Bakery · Dessert	Bakery · French · Dessert	23 E Main St	open
Church Street Bagels	Coffee shop · Bakery · Café	Coffee · Bakery	41 Diamond Spring Rd	open
Cleopatra Sweets	Bakery · Dessert · Café	Bakery · Dessert · Coffee	34 1st Ave	open
D K And C Enterprises Llc	Restaurant (service type not stated)		276 E Main St	open
Daddymakessupper Llc	Restaurant (service type not stated)		17 Broadway	open
Dantes Pizzeria	Restaurant (service type not stated)	Pizza · Italian	29 Broadway	open
Denville Bagel and Deli	Bakery	Bakery	109 E Main St	open
Denville Diner	Dessert · Casual dining	Ice cream / frozen desserts · American · Dessert · Breakfast	17 Broadway	open
Denville Dog & Grill	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Hot dogs · Burgers · American	99 Bloomfield Ave	open
Denville Meat Shop	Specialty food shop · Quick service	Sandwiches	28 Diamond Spring Road	open
Denville Pizzeria	Restaurant (service type not stated)	Pizza · Italian	20 Diamond Spring Rd	open
Denville Seafood	Restaurant (service type not stated)	Seafood	61 Broadway	open
Diamond Spring Brewing Company	Brewery / taproom · Bar		50 Broadway	open
Dreams Chocolate Fountains	Dessert	Dessert	48 Woodland Ave	open
Du Jour Cafe	Café	Coffee	84 Broadway	open
Dunkin'	Coffee shop	Coffee	14 Broadway	open
Dunkin'	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	85-87 U.S. 46	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	559 E Main St	open
Eat Healthy Enterprises Inc Diamond Springs Organic Cafe	Restaurant (service type not stated)		60 Diamond Spring Rd	open
El Lechon De Negron	Restaurant (service type not stated)	Caribbean	23 E Main St	open
El Mejicano Tex-Mex Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	36 1st Ave	open
Fada Group Inc.	Restaurant (service type not stated)		248 US Highway 46	open
Five Guys Five Guys	Quick service	Burgers · American	3056 Route 10 West Suite C-1	open
Frankal Llc	Restaurant (service type not stated)		278 Diamond Spring Rd	open
Frescabowl Denville	Restaurant (service type not stated)	Mediterranean · Healthy / salads / bowls	31 Broadway	open
Great American Pizza & Grill	Restaurant (service type not stated)	Pizza	276 E Main St #6	open
Greece Lightning	Restaurant (service type not stated)		28 Diamond Spring Rd	open
Green Paradise Veggie Inc	Restaurant (service type not stated)		57 Bloomfield Ave	open
Green Seed	Juice, smoothie, tea · Café	Tea / bubble tea · Juice / smoothies · Coffee	38 Broadway	open
Heritage Grill	Restaurant (service type not stated)	American	18 Broadway	open
House of Biryani and Kebabs	Restaurant (service type not stated)	Indian · Middle Eastern · Asian	315 US-46	open
Hunan Taste Chinese Restaurant Hunan Taste	Restaurant (service type not stated)	Chinese · Asian	67 Bloomfield Ave	open
Il Torrente's Pizza	Restaurant (service type not stated)	Pizza · Italian	101 Bloomfield Ave	open
Indian Lake Bistro	Restaurant (service type not stated) · Casual dining	Breakfast · American	65 Indian Rd	open
Italian Village	Restaurant (service type not stated)	Italian	36 1st Ave	open
Jersey Johnny's Grill	Restaurant (service type not stated)	Burgers · Hot dogs	327 Rte 46	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	3130 Route 10 West Suite 6-A	open
Jimmy Tomato’s And Bombay Curry Pizza	Restaurant (service type not stated)	Pizza · Italian · Indian	123 E Main St	open
KAZU KITCHEN Asian & Ramen	Restaurant (service type not stated)	Japanese · Asian	276 E Main St	open
King's Palace	Restaurant (service type not stated)	Chinese · Asian	5 E Main St Ste 9A	open
Kraves Pizza & Restaurant	Restaurant (service type not stated)	Italian · Pizza	28 Diamond Spring Rd	open
La Cucina	Restaurant (service type not stated) · Casual dining	Italian · American	278 Diamond Spring Rd	open
Liltom Llc	Restaurant (service type not stated)		53 Broadway	open
Lindong Llc	Restaurant (service type not stated)		276 E Main St Ste 9	open
Mancino's Pizza & Italian Cuisine	Restaurant (service type not stated)	Pizza	490 E Main St	open
Maniseras Llc	Restaurant (service type not stated)		490 E Main St	open
Mara's Cafe & Bakery	Café · Coffee shop · Bakery	Coffee · Bakery	25 E Main St	open
Miga Sushi MIGA Sushi Katowice	Restaurant (service type not stated)	Japanese · Sushi · Asian	559 E Main St	open
Mo'Pweeze Bakery	Bakery	Bakery	32 Broadway	open
Moe's Southwest Grill Moe's Southwest Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	16 West Main Street	open
Natures Enerqi	Coffee shop	Coffee	21 Bloomfield Ave	open
Oriental Express	Restaurant (service type not stated)	Chinese · Asian	29 Broadway	open
Panera Bread Panera Bread	Bakery · Fast casual	Bakery · Sandwiches · Healthy / salads / bowls	3056 State Route 10	open
Parrish & Parrish Llc	Restaurant (service type not stated)		38 1st Ave	open
Pink Cake Box	Bakery · Restaurant (service type not stated) · Dessert	Dessert	18 E Main St Ste 101	open
Playa Bowls Playa Bowls	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	4 Broadway	open
Power Play Gaming	Café	Coffee	23 Diamond Spring Rd	open
Qdoba Mexican Grill Qdoba	Quick service · Restaurant (service type not stated)	Mexican	3056 New Jersey 10 Denville	open
Rattlesnake Cantina	Restaurant (service type not stated)	Mexican	559 E Main St	open
rocky mountain chocolate factory	Dessert	Dessert	3056 State Route 10	open
Rocky Mountain Chocolate Factory	Dessert	Dessert	3056 Route 10	open
Samuri Sushi	Restaurant (service type not stated)	Japanese	36 1st Ave	open
Sergio & Co Italian Specialties	Specialty food shop · Quick service	Italian · Sandwiches	28 Broadway	open
Shah's Halal Food Shah's Halal Food	Quick service		125 W Main Street	open
Sheimer's Deli	Other	Sandwiches	3110 State Route 10	open
Sogo Hibachi Grill	Restaurant (service type not stated)	Japanese · Sushi · Asian	248 US-46	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café · Bakery	Coffee · Bakery	3056 State Route 10	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	228 W Main St Denville Plz	open
Stewarts	Specialty food shop · Quick service · Dessert	Sandwiches · American · Ice cream / frozen desserts · Burgers	101 Bloomfield Ave	open
Subway	Other	Sandwiches	559 East Main Street, Store # 2	open
Summit & Main	Specialty food shop · Quick service	Sandwiches	1 W Main St	open
Summit and Main	Specialty food shop · Quick service · Catering · Café	Sandwiches · Coffee	1 W Main St	open
Summit West Diner	Casual dining · Restaurant (service type not stated)	American	324 U S 46	open
Suppa's Ristorante & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	490 E Main St	open
Sweet Expressions By Geri	Dessert	Dessert	26 Broadway	open
Sweet Vinyl Cafe	Café · Coffee shop	Coffee	23 Diamond Spring Rd	open
Sweet-niche	Bakery	Bakery	32 Broadway Ste 2	open
Sweets by Dani	Bakery · Dessert	Bakery · Dessert	84 Broadway	open
Thai Chef II	Restaurant (service type not stated)	Thai	Diamond Spring Rd	open
That's Amore	Restaurant (service type not stated) · Casual dining	Italian · American	99 Bloomfield Ave	open
Thatcher McGhee's Denville Thatcher McGhee's Irish Pub	Bar	British / Irish pub food	53 Broadway	open
The 53 Grill	Casual dining · Restaurant (service type not stated) · Bar	American	383 E Main St	open
The Avocado Bread Company	Bakery	Bakery	20 Luger Rd	open
The Barn Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	32 Broadway	open
The Pasta Shop	Restaurant (service type not stated) · Casual dining	Italian · American	13 1st Ave	open
The Second Half On Main	Restaurant (service type not stated) · Casual dining · Bar	American	5 E Main St	open
Throttle Racing Club	Café	Coffee	27A E Main St	open
Trattoria Dinicco	Restaurant (service type not stated)	Thai · Asian	28 Diamond Spring Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Quick service · Café	Juice / smoothies · Coffee	3130 NJ-10	open
Uptown Art Denville	Bar		28 Diamond Spring Road	open
Veggie Heaven	Restaurant (service type not stated)	Vegetarian · Asian	57 Bloomfield Ave	open
Wan Fu Yuan Corp	Restaurant (service type not stated)		67 Bloomfield Ave	open
Yama Sushi Yama Sushi Bar	Restaurant (service type not stated)	Japanese · Sushi · Asian	5 E Main St	open
Yogurtland	Dessert	Dessert	3056 State Route 10 West	open
Inspiration Roll	Restaurant (service type not stated)	Hawaiian / Pacific · Healthy / salads / bowls	28 Diamond Spring Rd	closed
New Blue Fin Inc	Restaurant (service type not stated)		490 E Main St	closed
Sugar Mommy Cupcakes	Bakery	Bakery	31 Broadway	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	24	22	—	—	—	2	SIC1987
1995	24	21	—	—	—	3	SIC1987
1996	28	26	—	—	—	2	SIC1987
1997	33	33	—	—	—	—	SIC1987
1998	32	32	16	10	6	—	NAICS1997
1999	36	35	18	11	6	—	NAICS1997
2000	30	29	15	8	6	—	NAICS1997
2001	32	31	15	10	6	—	NAICS1997
2002	41	39	22	13	4	—	NAICS1997
2003	44	42	22	13	7	1	NAICS2002
2004	48	43	22	15	6	1	NAICS2002
2005	47	41	18	17	6	1	NAICS2002
2006	49	43	16	19	8	1	NAICS2002
2007	54	48	22	17	9	1	NAICS2002
2008	54	48	22	16	10	1	NAICS2007
2009	49	45	20	16	9	—	NAICS2007
2010	50	46	22	15	9	—	NAICS2007
2011	48	43	21	14	8	—	NAICS2007
2012	59	54	23	19	12	—	NAICS2012
2013	60	56	24	19	13	—	NAICS2012
2014	56	52	23	17	12	—	NAICS2012
2015	57	53	24	19	9	1	NAICS2012
2016	58	54	26	18	9	—	NAICS2012
2017	58	53	26	19	8	—	NAICS2017
2018	55	51	25	19	7	—	NAICS2017
2019	56	52	25	20	7	—	NAICS2017
2020	55	51	25	20	6	—	NAICS2017
2021	56	52	24	21	7	—	NAICS2017
2022	62	57	24	26	7	—	NAICS2022
2023	61	55	24	23	7	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07834. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07878	1.1 mi	—
07046	2.4 mi	7	2023
07950	2.8 mi	41	2023
07842	4.1 mi	1	2014
07801	4.2 mi	51	2023
07927	4.6 mi	13	2023
07866	4.7 mi	76	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.