BMIE Market 07927
Morris County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 4,882 2020–2024 ACS 5-year estimate ±730 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 1,794 2020–2024 ACS 5-year estimate ±265 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 3,403 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 1,446 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $170,400 2020–2024 ACS 5-year estimate ±38,419 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,849 2020–2024 ACS 5-year estimate ±269 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $646,700 2020–2024 ACS 5-year estimate ±43,314 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 2.1 sq mi Census Gazetteer 2020 |
| Restaurants | 13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07927 |
| Restaurants per 10,000 residents | 29.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +30.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +85.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -7.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 17 (range 15–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.85) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 73 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 75 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 74 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07927. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.85, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 75.0 | 75 | 40% | +30.0 |
| Restaurant Opportunity Score | 68.9 | 69 | 35% | +24.1 |
| Market Momentum Score | 74.0 | 74 | 25% | +18.5 |
Consumer Market Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 4,882 | 60 | 40% | +24.0 |
| Median household income (ACS) | 170,400 | 98 | 40% | +39.1 |
| Households (ACS) | 1,794 | 59 | 20% | +11.9 |
Restaurant Opportunity Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 85.7 | 89 | 35% | +31.3 |
| Restaurants per 10,000 residents (lower = more room) | 26.6 | 24 | 25% | +6.0 |
| Population (ACS) | 4,882 | 60 | 20% | +12.0 |
| Median household income (ACS) | 170,400 | 98 | 20% | +19.6 |
Market Momentum Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 30 | 83 | 50% | +41.6 |
| 10-year restaurant growth | 85.7 | 89 | 30% | +26.9 |
| 20-year restaurant growth | 0 | 28 | 20% | +5.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (25)
By cuisine
Pizza 4 · Asian 3 · Sandwiches 3 · Bakery 2 · Burgers 2 · Chinese 2 · Coffee 2 · Italian 2 · American 1 · BBQ 1 · Breakfast 1 · Chicken / wings 1 · Dessert 1 · Greek 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Latin American (other) 1 · Mexican 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 17 · Quick service 4 · Bakery 2 · Café 2 · Casual dining 2 · Specialty food shop 2 · Bar 1 · Catering 1 · Coffee shop 1 · Dessert 1 · Fast casual 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Americano Mexicano | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 102 E Hanover Ave | open |
| Blueprint Subs And Salads | Other | Sandwiches | 178 E Hanover Ave | open |
| Cedar Knolls Pancake House Inc | Restaurant (service type not stated) | 102 E Hanover Ave | open | |
| Fire Roasted Chicken & Grill | Casual dining · Bar | Chicken / wings · BBQ | 86 Ridgedale Ave | open |
| H2 Ocean, Llc. | Restaurant (service type not stated) | 41 Ridgedale Ave | open | |
| honeygrow honeygrow | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 178 E Hanover Ave Suite 101 | open |
| Hunan Wok | Restaurant (service type not stated) | Chinese · Asian | 86 Ridgedale Ave | open |
| Jlc Franchise Holdings, Inc. | Restaurant (service type not stated) | 222 Ridgedale Ave Fl 2 | open | |
| Kung Fu Tea | Restaurant (service type not stated) | 86 Ridgedale Ave | open | |
| Mangiano Pizza Restaurant Catering & Private Events | Catering | Pizza · Italian | 102 E Hanover Ave | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 35 Morris County Mall | open |
| Milan Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 86 Ridgedale Ave | open |
| Mintea Sushi Asian Bistro | Restaurant (service type not stated) | Japanese · Sushi · Asian | 99 Ridgedale Ave | open |
| MostlyChocolate.com | Dessert | Dessert | 45 Horsehill Rd | open |
| MrBeast Burger | Restaurant (service type not stated) | Burgers | 86 Ridgedale Ave | open |
| Pallas Greek Restaurant Cafe & Pizza | Restaurant (service type not stated) | Greek · Pizza | 99 Ridgedale Ave | open |
| Panda Chinese, Japanese & Thai Restaurant | Restaurant (service type not stated) | Chinese · Thai · Asian | 235 Ridgedale Ave | open |
| Pardon My Cheesesteak | Restaurant (service type not stated) | 86 Ridgedale Ave | open | |
| Ridgedale Pizza | Restaurant (service type not stated) | Pizza | 99 Ridgedale Ave | open |
| Sankalp-Parsippany | Restaurant (service type not stated) · Casual dining | Indian · American | 99 Ridgedale Ave | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 191 East Hanover Ave | open |
| Sterling Spice | Restaurant (service type not stated) | 99 Ridgedale Ave | open | |
| Tenderfix By Noah Schnapp | Quick service | 102 E Hanover Ave | open | |
| The Bagelry | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 170 E Hanover Ave | open |
| Town Cafe Deli & Catering | Café · Quick service · Specialty food shop | Coffee · Sandwiches · Breakfast | 84 Ridgedale Ave | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 15 | 14 | — | — | — | 1 | SIC1987 |
| 1995 | 13 | 12 | — | — | — | 1 | SIC1987 |
| 1996 | 13 | 12 | — | — | — | 1 | SIC1987 |
| 1997 | 9 | 8 | — | — | — | 1 | SIC1987 |
| 1998 | 10 | 8 | 5 | 3 | — | 1 | NAICS1997 |
| 1999 | 9 | 6 | 4 | 2 | — | 1 | NAICS1997 |
| 2000 | 10 | 7 | 4 | 3 | — | 1 | NAICS1997 |
| 2001 | 13 | 10 | 5 | 4 | — | 1 | NAICS1997 |
| 2002 | 13 | 11 | 5 | 4 | 1 | — | NAICS1997 |
| 2003 | 17 | 13 | 7 | 3 | 2 | — | NAICS2002 |
| 2004 | 14 | 11 | 4 | 4 | 2 | — | NAICS2002 |
| 2005 | 11 | 9 | 4 | 4 | — | — | NAICS2002 |
| 2006 | 11 | 9 | 4 | 4 | — | — | NAICS2002 |
| 2007 | 13 | 12 | 4 | 7 | — | — | NAICS2002 |
| 2008 | 14 | 12 | 3 | 9 | — | — | NAICS2007 |
| 2009 | 14 | 11 | 3 | 8 | — | — | NAICS2007 |
| 2010 | 12 | 10 | 3 | 7 | — | — | NAICS2007 |
| 2011 | 13 | 11 | 4 | 7 | — | — | NAICS2007 |
| 2012 | 12 | 10 | 4 | 6 | — | — | NAICS2012 |
| 2013 | 8 | 7 | 3 | 4 | — | — | NAICS2012 |
| 2014 | 7 | 6 | 3 | 3 | — | — | NAICS2012 |
| 2015 | 8 | 6 | 3 | 3 | — | — | NAICS2012 |
| 2016 | 10 | 9 | 3 | 6 | — | — | NAICS2012 |
| 2017 | 9 | 9 | 5 | 4 | — | — | NAICS2017 |
| 2018 | 10 | 10 | 6 | 4 | — | — | NAICS2017 |
| 2019 | 11 | 11 | 5 | 6 | — | — | NAICS2017 |
| 2020 | 12 | 12 | 4 | 8 | — | — | NAICS2017 |
| 2021 | 10 | 10 | 4 | 6 | — | — | NAICS2017 |
| 2022 | 12 | 12 | 5 | 5 | — | — | NAICS2022 |
| 2023 | 13 | 13 | 6 | 5 | — | — | NAICS2022 |