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BMIE Market 07046

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)4,585
2020–2024 ACS 5-year estimate ±20 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,443
2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count4,194
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,375
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$250,001
2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.4
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$3,501
2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$917,000
2020–2024 ACS 5-year estimate ±70,958 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area2.7 sq mi
Census Gazetteer 2020
Restaurants7
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07046
Restaurants per 10,000 residents11.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+16.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+75.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+16.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+0.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20289 (range 7–11)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.78) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score74 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score75 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score76 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score73 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score74.77540%+29.9
Restaurant Opportunity Score75.77635%+26.5
Market Momentum Score72.57325%+18.1
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)4,5855940%+23.6
Median household income (ACS)250,00110040%+39.9
Households (ACS)1,4435620%+11.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth758935%+31.0
Restaurants per 10,000 residents (lower = more room)15.35225%+12.9
Population (ACS)4,5855920%+11.8
Median household income (ACS)250,00110020%+20.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth16.77550%+37.3
10-year restaurant growth758930%+26.6
20-year restaurant growth16.74420%+8.7
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (12)

By cuisine

American 4 · Dessert 2 · Bakery 1 · Coffee 1 · Ice cream / frozen desserts 1 · Mediterranean 1 · Sandwiches 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 10 · Casual dining 4 · Bakery 2 · Dessert 2 · Bar 1 · Coffee shop 1 · Specialty food shop 1 · Quick service 1

NameTypeCuisineAddressStatus
Barka Mediterranean Seafood and SteakRestaurant (service type not stated)Mediterranean · Steakhouse · Seafood60 US-46open
Chrisandis RestaurantRestaurant (service type not stated)372 US Highway 46open
Dunkin' DonutsCoffee shop · Restaurant (service type not stated) · Dessert · BakeryCoffee · Dessert60 Rte 46 Eopen
Hapgoods Restaurant & BarRestaurant (service type not stated) · Casual dining · BarAmerican44 Midvale Rdopen
Mountain Lakes Bagel & DeliBakery · Quick service · Specialty food shopBakery · Sandwiches350 US-46open
Paul's Family DinerCasual dining · Restaurant (service type not stated)American320 US-46open
Shkembi Restaurant CorpRestaurant (service type not stated)60 US Highway 46open
The Corner CreameryDessertIce cream / frozen desserts · Dessert5 Romaine Rdopen
The Station At Mountain LakesRestaurant (service type not stated) · Casual diningAmerican99 Midvale Rdopen
The VillaRestaurant (service type not stated) · Casual diningAmericanBoulevardopen
Zeris Brothers IncorporatedRestaurant (service type not stated)372 US Highway 46open
Zesis IncorporatedRestaurant (service type not stated)320 US Highway 46open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199477SIC1987
199588SIC1987
199699SIC1987
199711101SIC1987
19986211NAICS1997
19997321NAICS1997
20005321NAICS1997
200175311NAICS1997
200265311NAICS1997
20037642NAICS2002
2004118512NAICS2002
2005109522NAICS2002
2006109522NAICS2002
2007108521NAICS2002
200810642NAICS2007
20098642NAICS2007
20107532NAICS2007
20117532NAICS2007
20126431NAICS2012
20136431NAICS2012
20146431NAICS2012
20155321NAICS2012
20166431NAICS2012
2017743NAICS2017
20181065NAICS2017
20191176NAICS2017
20201176NAICS2017
20211176NAICS2017
20221176NAICS2022
20231176NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07046. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
078782.3 mi
078342.4 mi552023
070053.2 mi352023
070543.3 mi932023
070343.3 mi142023
079503.7 mi412023
070454.1 mi132023
079814.7 mi122023
079274.7 mi132023
078424.8 mi12014
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.