BMIE Market 07034

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,018 2020–2024 ACS 5-year estimate ±915 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,510 2020–2024 ACS 5-year estimate ±447 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,360 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,768 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$104,663 2020–2024 ACS 5-year estimate ±16,579 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,550 2020–2024 ACS 5-year estimate ±143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$428,600 2020–2024 ACS 5-year estimate ±23,465 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.3 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07034
Restaurants per 10,000 residents	16.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-6.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-6.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+40.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 12–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	18 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07034. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.0	77	40%	+30.8
Restaurant Opportunity Score	53.6	54	35%	+18.8
Market Momentum Score	18.1	18	25%	+4.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,018	72	40%	+28.9
Median household income (ACS)	104,663	84	40%	+33.5
Households (ACS)	4,510	73	20%	+14.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-6.7	20	35%	+7.0
Restaurants per 10,000 residents (lower = more room)	12.7	61	25%	+15.4
Population (ACS)	11,018	72	20%	+14.4
Median household income (ACS)	104,663	84	20%	+16.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-12.5	17	50%	+8.5
10-year restaurant growth	-6.7	20	30%	+6.0
20-year restaurant growth	-6.7	18	20%	+3.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (38)

By cuisine

Asian 5 · Pizza 5 · Bakery 4 · Indian 3 · Italian 3 · Latin American (other) 3 · Middle Eastern 3 · Sandwiches 3 · American 2 · Chinese 2 · Dessert 2 · Japanese 2 · Mediterranean 2 · Mexican 2 · Breakfast 1 · Coffee 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Noodles / ramen / pho 1 · Peruvian 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 28 · Bakery 4 · Dessert 3 · Specialty food shop 3 · Quick service 3 · Casual dining 2 · Bar 1 · Café 1 · Coffee shop 1

Name	Type	Cuisine	Address	Status
Aloha Japan	Restaurant (service type not stated)	Japanese · Chinese	81 N Beverwyck Rd	open
Basket of Cheer II	Bar		149 N Beverwyck Rd	open
Bosphorus Restaurant	Restaurant (service type not stated)	Middle Eastern · Mediterranean	32 N Beverwyck Rd	open
Breda's Pizza & Grill	Restaurant (service type not stated)	Pizza	59 N Beverwyck Rd	open
China City	Restaurant (service type not stated)	Chinese · Asian	37 N Beverwyck Rd	open
Churrasco Grill	Restaurant (service type not stated)	Latin American (other) · Peruvian	137 N Beverwyck Rd	open
Confections by Carla	Bakery	Bakery	310 Lake Shore Dr	open
Delicious & Best Chinese Food	Restaurant (service type not stated)	Noodles / ramen / pho · Asian	498 N Beverwyck Rd	open
Diane Amberg Borsellino Dmd Pa	Restaurant (service type not stated)		118 N Beverwyck Rd	open
Genes 3 Deli	Specialty food shop · Quick service	Sandwiches	87 N Beverwyck Rd	open
Harismruti09 Llc	Restaurant (service type not stated)		435 N Beverwyck Rd	open
Howard's Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	82 N Beverwyck Rd	open
Jeremiahs Catering & Cooking Studio	Specialty food shop · Quick service	Sandwiches	44 N Beverwyck Rd	open
Kabab Paradise	Restaurant (service type not stated)	Middle Eastern	76 N Beverwyck Rd #2	open
La Plancha	Restaurant (service type not stated)	Latin American (other)	44 N Beverwyck Rd	open
Lake Hiawatha Dairy	Dessert	Ice cream / frozen desserts · Dessert	79 N Beverwyck Rd	open
Lake Hiawatha's Best Pizza	Restaurant (service type not stated)	Pizza	122 N Beverwyck Rd, 122 N Beverwyck Rd	open
Los Carnales Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	52 N Beverwyck Rd	open
Mexican Antojitos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	122 N Beverwyck Rd	open
Mo'Licious Cupcakes & Desserts	Bakery · Dessert	Bakery · Dessert	34 Madison Ave	open
Namkeem	Restaurant (service type not stated)	Indian	9 N Beverwyck Rd	open
Pakwaan Fine Indian Cuisine	Restaurant (service type not stated) · Casual dining	Indian · American	20 N Beverwyck Rd	open
PASHA MEZZE GRILL LLC	Restaurant (service type not stated)	Breakfast · Middle Eastern · Mediterranean · Asian	94 N Beverwyck Rd	open
Prego’s pizza	Restaurant (service type not stated)	Pizza · Italian	122 N Beverwyck Rd	open
Raph's Hummus	Restaurant (service type not stated)	Healthy / salads / bowls	58 Carlson Pl	open
Real Thai Halal	Restaurant (service type not stated)	Thai	33 N Beverwyck Rd	open
Shahi Restaurant	Restaurant (service type not stated)	Indian	61 N Beverwyck Rd	open
Shining Sun Llc	Restaurant (service type not stated)		20 N Beverwyck Rd	open
Sikolas Inc	Restaurant (service type not stated)		482 N Beverwyck Rd	open
Singas Famous Pizza	Restaurant (service type not stated)	Pizza · Italian	99 N Beverwyck Rd	open
Spa Restaurant	Restaurant (service type not stated) · Casual dining	American	482 N Beverwyck Rd	open
Sushi Kuu	Restaurant (service type not stated)	Japanese · Sushi · Asian	48 N Beverwyck Rd	open
Taco Baos	Restaurant (service type not stated)	Asian	122 N Beverwyck Rd	open
The CakeOver	Bakery	Bakery	79 N Beverwyck Rd	open
Tierra Encanto Coffee	Coffee shop · Café	Coffee	35 N Beverwyck Rd	open
Vaishnav Thali	Restaurant (service type not stated)		59 N BEVERWYCK Rd	open
Valentinos Pizza & Restaurant	Restaurant (service type not stated)	Pizza · Italian	7 N Beverwyck Rd	open
We Are Nuts and More	Dessert		35 N Beverwyck Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	10	—	—	—	—	SIC1987
1995	11	11	—	—	—	—	SIC1987
1996	13	13	—	—	—	—	SIC1987
1997	19	19	—	—	—	—	SIC1987
1998	16	14	6	5	3	—	NAICS1997
1999	14	10	4	4	2	1	NAICS1997
2000	16	14	5	5	4	1	NAICS1997
2001	17	16	5	6	5	—	NAICS1997
2002	17	15	7	6	2	—	NAICS1997
2003	17	15	6	5	4	—	NAICS2002
2004	16	15	6	5	4	—	NAICS2002
2005	15	14	6	5	3	—	NAICS2002
2006	15	14	6	5	3	—	NAICS2002
2007	15	13	6	4	3	—	NAICS2002
2008	12	11	4	5	2	—	NAICS2007
2009	12	11	4	5	2	—	NAICS2007
2010	16	15	5	8	2	—	NAICS2007
2011	16	15	6	7	2	—	NAICS2007
2012	15	13	7	4	2	—	NAICS2012
2013	17	15	8	5	2	—	NAICS2012
2014	15	13	7	4	2	—	NAICS2012
2015	16	14	8	4	2	—	NAICS2012
2016	15	14	6	5	3	—	NAICS2012
2017	16	15	7	6	—	—	NAICS2017
2018	18	16	8	6	—	—	NAICS2017
2019	15	15	8	6	—	—	NAICS2017
2020	13	13	6	6	—	—	NAICS2017
2021	15	15	8	6	—	—	NAICS2017
2022	16	15	8	6	—	—	NAICS2022
2023	17	14	7	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07034. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07058	2.0 mi	17	2023
07045	2.0 mi	13	2023
07054	2.1 mi	93	2023
07046	3.3 mi	7	2023
07082	3.7 mi	12	2023
07005	3.9 mi	35	2023
07004	4.0 mi	46	2023
07936	4.3 mi	54	2023
07981	4.5 mi	12	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.